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Promotional philosophy for a video-on-demand-related interactive display within an interactive television application

  • US 8,931,008 B2
  • Filed: 09/14/2009
  • Issued: 01/06/2015
  • Est. Priority Date: 06/29/1999
  • Status: Expired due to Fees
First Claim
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1. A method for providing video-on-demand program listings in an interactive display according to a promotional selection algorithm, the method comprising:

  • receiving video-on-demand program listings and first data that is based on a first promotional philosophy, wherein the first data identifies a subset of less than all of the received video-on-demand listings and includes a condition for selecting the identified subset of video-on-demand listings;

    detecting situational data;

    determining, using the detected situational data, whether the condition for selecting the subset of video-on-demand listings is satisfied;

    based on the determination that the condition for selecting the subset of video-on-demand listings is satisfied, selecting the subset of video-on-demand listings for inclusion in the interactive display;

    generating the interactive display that presents the subset of video-on-demand listings;

    receiving second data that is based on a second promotional philosophy; and

    updating the condition for selecting the subset of video-on-demand listings according to the second promotional philosophy using the second data.

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