Method and system for distribution of content using a syndication delay

• US 8,935,604 B2
• Filed: 11/04/2011
• Issued: 01/13/2015
• Est. Priority Date: 11/05/2010
• Status: Active Grant

• Current Assignee: Bazaarvoice Incorporated
• Original Assignee: Bazaarvoice Incorporated
• Inventors: DeHaven, Michael Lee, Gee, David Alan, Iyer, Subbalakshmi
• Primary Examiner(s): Tran, Quoc A
• Application Number:
  US13/289,724
• Publication Number:
  US 20120117459A1
• Time in Patent Office: 1,166 Days
• Field of Search: 715/234, 715/760, 715/229, 715/862, 717/168, 729/9, 726/9, 705/319, 705/14.53, 705/26.1
• US Class Current: 715/234
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 3/1256 User feedback, e.g. print preview, test print, proofing, pre-flight checks
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

Embodiments of methods and systems for incorporating user generated content into a web page are disclosed. In particular, embodiments of such systems and methods may incorporate user generated content into a web page such that the user generated content can be consumed by indexers associated with search engines in association with that web page. Additionally, embodiments may also provide a mechanism by which user generated content may be received and included in a web page when that web page is rendered. Using embodiments as disclosed herein user generated content may be exposed to a search engine indexer in a web page while still providing a mechanism for incorporating the freshest user generated content in such a web page. Embodiments may also improve the ability of search engines or search engine indexers to determine the site of origin for such user content.

Claims

1. A method for distributing generated content, comprising

receiving, by a content distribution system, first user generated content, wherein the first user generated content was generated at a first web page of a first web site, wherein the first user generated content is associated with an opinion of a product or a category, wherein the first user generated content is for incorporation into source code of the first web page of the first web site, and wherein the first user generated content is usable by one or more search engines to rank the first web page;

determining, by the content distribution system, a first time interval for a first portion of the first user generated content, wherein the first time interval exceeds a first syndication delay time period; and

in response to said determining the first time interval for the first portion of the first user generated content, providing, by the content distribution system, the first portion of the first user generated content for incorporation into source code of a second web page of a second web site associated with the product or category, wherein the second web site is different than the first web site, and wherein the first user generated content is usable by one or more search engines to rank the second web page.

2. The method of claim 1, further comprising:

determining a second time interval for a second portion of the first user generated content, wherein the second time interval is within a second syndication delay time period; and

in response to said determining the second time interval for the second portion of the first user generated content, providing second user generated content by the content distribution system for incorporation into the source code of the second web page instead of the second portion of the first user generated content.

3. The method of claim 2, wherein the first syndication delay time period is a same duration as the second syndication delay time period.

4. The method of claim 1, wherein said determining is performed in response to a request for content associated with the second web page from a browser rendering the second web page at a user computer.

5. The method of claim 4, wherein the first portion of the first user generated content is provided to the second web site in a file, and wherein the first portion of the first user generated content is associated with an identifier for the product, category or web page in the file.

6. The method of claim 5, wherein the request is associated with the identifier.

7. The method of claim 1, further comprising providing the first portion of the first user generated content for incorporation into the source code of the first web page of the first web site at which the first portion of the first user generated content was generated regardless of whether the first time interval for the first portion of the first user generated content exceeds the first syndication delay time period.

8. The method of claim 1, wherein the first portion of the first user generated content is provided to a browser at a user computer in response to a request received from the browser.

9. The method of claim 1, further comprising:

determining a second time interval for a second portion of the first user generated content, wherein the second time interval is within a second syndication delay time period; and

waiting to provide the second portion of the first user generated content for incorporation into the source code of the second web page of the second web site associated with the product or category until the second time interval for the second portion of the first user generated content exceeds the second syndication delay time period.

10. The method of claim 1, wherein ranking of the second web page by the one or more search engines includes determining a score for the second web page.

11. A content distribution system, comprising:

a processor; and

a non-transitory computer readable medium comprising instructions that are executable by the content distribution system, using the processor, to cause the content distribution system to perform operations comprising;

determining that a first time interval for a first portion of first user generated content exceeds a first syndication delay time period, wherein the first user generated content was generated at a first web page of a first web site, wherein the first user generated content is associated with an opinion of a product or a category, wherein the first user generated content is for incorporation into source code of the first web page of the first web site, and wherein the first user generated content is useable by one or more search engines to rank the first web page; and

in response to said determining that the first time interval for the first portion of the first user generated content exceeds the first syndication delay time period, providing the first portion of the first user generated content for incorporation into source code of a second web page of a second web site associated with the product or category, wherein the second web site is different than the first web site, and wherein the first user generated content is usable by one or more search engines to rank the second web page.

12. The system of claim 11, wherein the operations further comprise:

determining a second time interval for a second portion of the first user generated content, wherein the second time interval is within a second syndication delay time period;

in response to said determining the second time interval for the second portion of the first user generated content, providing second user generated content for incorporation into the source code of the second web page instead of the second portion of the first user generated content.

13. The system of claim 11, wherein said determining is performed in response to a request for content associated with the second web page from a browser rendering the second web page at a user computer.

14. The system of claim 11, wherein the operations further comprise:

providing the first portion of the first user generated content for incorporation into the source code of the first web page of the first web site at which the first portion of the first user generated content was generated regardless of whether the first time interval for the first portion of the first user generated content exceeds the first syndication delay time period.

15. The system of claim 11, wherein the first portion of the first user generated content is provided to a browser at a user computer in response to a request received from the browser.

16. The system of claim 11, wherein ranking of the second web page by the one or more search engines includes determining an order for presenting a plurality of web pages.

17. A non-transitory computer readable medium comprising instructions that are executable by a computing device to cause the computing device to perform operations comprising:

determining that a first time interval for a first portion of first user generated content exceeds a first syndication delay time period, wherein the first user generated content was generated at a first web page of a first web site, wherein the first user generated content is associated with an opinion of a product or a category, wherein the first user generated content is for incorporation into source code of the first web page of the first web site, and wherein the first user generated content is useable by one or more search engines to rank the first web page; and

in response to said determining the first time interval for the first portion of the first user generated content, providing the first portion of the first user generated content for incorporation into source code of a second web page of a second web site associated with the product or category, wherein the second web site is different than the first web site, and wherein the first user generated content is usable by one or more search engines to rank the second web page.

18. The non-transitory computer readable medium of claim 17, wherein the operations further comprise:

determining a second time interval for a second portion of the first user generated content, wherein the second time interval is within a second syndication delay time period;

in response to said determining the second time interval for the second portion of the first user generated content, providing second user generated content, instead of the second portion of the first user generated content, for incorporation into the source code of the second web page.

19. The non-transitory computer readable medium of claim 17, wherein said determining is performed in response to a request for content associated with the second web page from a browser rendering the second web page at a user computer.

20. The non-transitory computer readable medium of claim 17, wherein the operations further comprise providing the first portion of the first user generated content for incorporation into the source code of the first web page of the first web site at which the first user generated content was generated regardless of whether the first time interval for the first portion of the first user generated content exceeds the first syndication delay period.

21. The non-transitory computer readable medium of claim 17, wherein said ranking of the first and second web pages includes:

determining a metric for the second web page; and

determining, based at least in part on the metric for the second web page, an order for presenting a plurality of web pages.