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Multimedia ad delivery

  • US 8,935,720 B1
  • Filed: 07/11/2008
  • Issued: 01/13/2015
  • Est. Priority Date: 03/20/2008
  • Status: Active Grant
First Claim
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1. A system for delivering an ad to a user using multiple media formats, the system comprising:

  • a multimedia ad server operable to(A) insert an ad cue into a primary media stream, and(B) transmit ads in at least one format to a splicer and a user ad server by way of a multicast transmission, wherein the ads are transmitted to the splicer and the user ad server for insertion into the primary media stream;

    the user ad server operable to(A) receive from the splicer a request for an ad,(B) retrieve stored ads,(C) receive ads from the multimedia ad server,(D) provide ads to the splicer, and(E) direct the splicer to receive the ad from the multimedia ad server, wherein the splicer receives the ad from the multimedia ad server when directed, and wherein otherwise the splicer receives the ad from the user ad server; and

    the splicer operable to(A) detect an ad cue in the primary media stream,(B) request the ad from the user ad server,(C) receive the ad in the at least one format from at least one of the multimedia ad server or the user ad server, and(D) transmit the ad or an ad referral to a media player.

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