Optimizing search engine ranking by recommending content including frequently searched questions
First Claim
1. A method, comprising:
- hosting, by a server computer communicatively coupled to a network;
a website;
a web page within the website; and
a content within the web page;
receiving, by the server computer;
a selection of the web page for a page-level content analysis and optimization; and
at least one keyword topically relevant to the content;
identifying, by the server computer, at least one instance of the at least one keyword within the content;
requesting, by the server computer, from a search engine;
a first metric comprising a quantity of times, during a time period, that the at least one keyword has appeared in a search query along with at least one question keyword; and
a second metric comprising a probability of receiving a high search engine rank associated with the at least one keyword and the at least one question keyword;
receiving from the search engine, by the server computer, the first metric and the second metric;
calculating, by the server computer, from the first metric and the second metric, a keyword effectiveness index wherein the keyword effectiveness index;
identifies at least one most often searched keyword or question searched in the search engine;
is utilized by the server computer to;
generate, organize and sequence a recommended keyword list; and
calculate an assigned effectiveness ranking for each of at least one request result as reflected in the recommended keyword list; and
comprises;
a logarithm of the first metric multiplied by the difference of the second metric subtracted from 1; and
a recommendation score for each of the at least one request result;
generating, by the server computer;
at least one recommendation to include a high ranked suggested content, according to the keyword effectiveness index, on the web page;
a keyword count comprising a list of instances, within the content, of the at least one keyword;
a keyword percentage comparing the at least one keyword to a total of words within the content;
a keyword grouping count comprising a list of instances of at least one grouping of content words within the content; and
a keyword grouping percentage comparing the at least one grouping to the total of words;
assigning, by the server computer, a favorability to a request result, wherein;
a favorable result comprises the request result higher than a first number;
a non-favorable result comprises the request result lower than a second number; and
an ideal or neutral result comprises the request result between the first number and the second number;
associating with the favorability, by the server computer, a visual indicator, comprising a color, an interface element or a graphic, wherein;
a first visual indicator is associated with the favorable result;
a second visual indicator is associated with the non-favorable result; and
a third visual indicator is associated with the ideal or neutral result;
transmitting, by said server computer, to a client computer communicatively coupled to the network;
the at least one recommendation;
the favorability; and
the visual indicator.
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Accused Products
Abstract
Systems and method of the present invention provide for one or more server computers configured to receive one or more keywords topically relevant to a content of a web page, request from a search engine a first metric comprising a quantity of times the keywords have appeared in a search query with one or more question keywords during a time period and a second metric comprising a probability of receiving a high rank associated with the one or more keywords and the one or more question keywords, receive, from the search engine, the first metric and the second metric, calculate a keyword effectiveness index from the first metric and the second metric, and generate and transmit to a client computer one or more recommendations to include a high ranked suggested content on the web page according to the keyword effectiveness index.
79 Citations
12 Claims
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1. A method, comprising:
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hosting, by a server computer communicatively coupled to a network; a website; a web page within the website; and a content within the web page; receiving, by the server computer; a selection of the web page for a page-level content analysis and optimization; and at least one keyword topically relevant to the content; identifying, by the server computer, at least one instance of the at least one keyword within the content; requesting, by the server computer, from a search engine; a first metric comprising a quantity of times, during a time period, that the at least one keyword has appeared in a search query along with at least one question keyword; and a second metric comprising a probability of receiving a high search engine rank associated with the at least one keyword and the at least one question keyword; receiving from the search engine, by the server computer, the first metric and the second metric; calculating, by the server computer, from the first metric and the second metric, a keyword effectiveness index wherein the keyword effectiveness index; identifies at least one most often searched keyword or question searched in the search engine; is utilized by the server computer to; generate, organize and sequence a recommended keyword list; and calculate an assigned effectiveness ranking for each of at least one request result as reflected in the recommended keyword list; and comprises; a logarithm of the first metric multiplied by the difference of the second metric subtracted from 1; and a recommendation score for each of the at least one request result; generating, by the server computer; at least one recommendation to include a high ranked suggested content, according to the keyword effectiveness index, on the web page; a keyword count comprising a list of instances, within the content, of the at least one keyword; a keyword percentage comparing the at least one keyword to a total of words within the content; a keyword grouping count comprising a list of instances of at least one grouping of content words within the content; and a keyword grouping percentage comparing the at least one grouping to the total of words; assigning, by the server computer, a favorability to a request result, wherein; a favorable result comprises the request result higher than a first number; a non-favorable result comprises the request result lower than a second number; and an ideal or neutral result comprises the request result between the first number and the second number; associating with the favorability, by the server computer, a visual indicator, comprising a color, an interface element or a graphic, wherein; a first visual indicator is associated with the favorable result; a second visual indicator is associated with the non-favorable result; and a third visual indicator is associated with the ideal or neutral result; transmitting, by said server computer, to a client computer communicatively coupled to the network; the at least one recommendation; the favorability; and the visual indicator. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system, comprising
a server computer communicatively coupled to a network and comprising: -
a website; a web page within the website; and a content within the web page; and at least one software module running on the server computer and configured to; receive; a selection of the web page for a page-level content analysis and optimization; and at least one keyword topically relevant to the content; identify at least one instance of the at least one keyword within the content; request, from a search engine; a first metric comprising a quantity of times, during a time period, that the at least one keyword has appeared in a search query along with at least one question keyword; and a second metric comprising a probability of receiving a high search engine rank associated with the at least one keyword and the at least one question keyword; receive, from the search engine, the first metric and the second metric; calculate, from the first metric and the second metric, a keyword effectiveness index wherein the keyword effectiveness index; identifies at least one most often searched keyword or question searched in the search engine; is utilized by the server computer to; generate, organize and sequence a recommended keyword list; and calculate an assigned effectiveness ranking for each of at least one request result as reflected in the recommended keyword list; and comprises; a logarithm of the first metric multiplied by the difference of the second metric subtracted from 1; and a recommendation score for each of the at least one request result; generate; at least one recommendation to include a high ranked suggested content, according to the keyword effectiveness index, on the web page; a keyword count comprising a list of instances, within the content, of the at least one keyword; a keyword percentage comparing the at least one keyword to a total of words within the content; a keyword grouping count comprising a list of instances of at least one grouping of content words within the content; and a keyword grouping percentage comparing the at least one grouping to the total of words; assign a favorability to a request result, wherein; a favorable result comprises the request result higher than a first number; a non-favorable result comprises the request result lower than a second number; and an ideal or neutral result comprises the request result between the first number and the second number; associate with the favorability a visual indicator, comprising a color, an interface element or a graphic, wherein; a first visual indicator is associated with the favorable result; a second visual indicator is associated with the non-favorable result; and a third visual indicator is associated with the ideal or neutral result; transmit, to a client computer communicatively coupled to the network; the at least one recommendation; the favorability; and the visual indicator. - View Dependent Claims (8, 9, 10, 11, 12)
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Specification