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Optimizing search engine ranking by recommending content including frequently searched questions

  • US 8,938,438 B2
  • Filed: 10/11/2012
  • Issued: 01/20/2015
  • Est. Priority Date: 10/11/2012
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • hosting, by a server computer communicatively coupled to a network;

    a website;

    a web page within the website; and

    a content within the web page;

    receiving, by the server computer;

    a selection of the web page for a page-level content analysis and optimization; and

    at least one keyword topically relevant to the content;

    identifying, by the server computer, at least one instance of the at least one keyword within the content;

    requesting, by the server computer, from a search engine;

    a first metric comprising a quantity of times, during a time period, that the at least one keyword has appeared in a search query along with at least one question keyword; and

    a second metric comprising a probability of receiving a high search engine rank associated with the at least one keyword and the at least one question keyword;

    receiving from the search engine, by the server computer, the first metric and the second metric;

    calculating, by the server computer, from the first metric and the second metric, a keyword effectiveness index wherein the keyword effectiveness index;

    identifies at least one most often searched keyword or question searched in the search engine;

    is utilized by the server computer to;

    generate, organize and sequence a recommended keyword list; and

    calculate an assigned effectiveness ranking for each of at least one request result as reflected in the recommended keyword list; and

    comprises;

    a logarithm of the first metric multiplied by the difference of the second metric subtracted from 1; and

    a recommendation score for each of the at least one request result;

    generating, by the server computer;

    at least one recommendation to include a high ranked suggested content, according to the keyword effectiveness index, on the web page;

    a keyword count comprising a list of instances, within the content, of the at least one keyword;

    a keyword percentage comparing the at least one keyword to a total of words within the content;

    a keyword grouping count comprising a list of instances of at least one grouping of content words within the content; and

    a keyword grouping percentage comparing the at least one grouping to the total of words;

    assigning, by the server computer, a favorability to a request result, wherein;

    a favorable result comprises the request result higher than a first number;

    a non-favorable result comprises the request result lower than a second number; and

    an ideal or neutral result comprises the request result between the first number and the second number;

    associating with the favorability, by the server computer, a visual indicator, comprising a color, an interface element or a graphic, wherein;

    a first visual indicator is associated with the favorable result;

    a second visual indicator is associated with the non-favorable result; and

    a third visual indicator is associated with the ideal or neutral result;

    transmitting, by said server computer, to a client computer communicatively coupled to the network;

    the at least one recommendation;

    the favorability; and

    the visual indicator.

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