Dynamic presentation of web content
First Claim
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1. A method for dynamically displaying content on a web page, comprising:
- requesting a web page from a web site, hosted by a first server, with a client program, wherein the first server is associated with a manufacturer, the web page related to a product of the manufacturer;
receiving the web page at the client program, the web page containing first presentation information integrated with dynamic presentation information; and
loading the web page at the client program, the loading including;
rendering the first presentation information associated with the product in the web page with the client program;
querying a data service storing information for a plurality of products and market participants for the products, including business rules to be applied to product availability requests, and the client program executes the dynamic presentation information to determine second presentation information renderable with the client program in the web page, the querying is a product availability query, wherein the product availability query is created at the client computer and actionable by the data service, and wherein the second presentation information is product availability information, wherein the dynamic presentation instructions include a CBL DataService function having a sSKU parameter, the sSKU parameter representative of a SKU for a product, the CBL DataService function enabling interaction by the client program with the data service, wherein no intermediate processing of the product availability query occurs between the client program and the data service; and
rendering, by updating the availability of the second presentation information in the web page with the client program including a look-ahead feature in which an indication of the second presentation information available is rendered in a launch web page linked to the web page.
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Abstract
Dynamic presentation of web content is provided. One embodiment comprises a computer system for dynamically presenting market channel information associated with items on a web site to a customer. One such computer system comprises: a data service containing information for a plurality of products and a plurality of market participants; and a product web page for displaying information related to a product, the product web page comprising program code that instructs a client browser to query the data service to determine whether the product has available market channel information.
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Citations
22 Claims
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1. A method for dynamically displaying content on a web page, comprising:
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requesting a web page from a web site, hosted by a first server, with a client program, wherein the first server is associated with a manufacturer, the web page related to a product of the manufacturer;
receiving the web page at the client program, the web page containing first presentation information integrated with dynamic presentation information; andloading the web page at the client program, the loading including; rendering the first presentation information associated with the product in the web page with the client program; querying a data service storing information for a plurality of products and market participants for the products, including business rules to be applied to product availability requests, and the client program executes the dynamic presentation information to determine second presentation information renderable with the client program in the web page, the querying is a product availability query, wherein the product availability query is created at the client computer and actionable by the data service, and wherein the second presentation information is product availability information, wherein the dynamic presentation instructions include a CBL DataService function having a sSKU parameter, the sSKU parameter representative of a SKU for a product, the CBL DataService function enabling interaction by the client program with the data service, wherein no intermediate processing of the product availability query occurs between the client program and the data service; and rendering, by updating the availability of the second presentation information in the web page with the client program including a look-ahead feature in which an indication of the second presentation information available is rendered in a launch web page linked to the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A server, comprising:
a memory storing instructions for access by a client program being executed on a user computing system, the instructions including the method steps of; requesting a web page from a web site, hosted by a first server, with a client program, wherein the first server is associated with a manufacturer, the web page related to a product of the manufacturer; receiving the web page at the client program, the web page containing first presentation information integrated with dynamic presentation information; and loading the web page at the client program, the loading including; rendering the first presentation information associated with the product in the web page with the client program; querying a data service storing information for a plurality of products and market participants for the products, including business rules to be applied to product availability requests, and the client program executes the dynamic presentation information to determine second presentation information renderable with the client program in the web page, the querying is a product availability query, wherein the product availability query is created at the client computer and actionable by the data service, and wherein the second presentation information is product availability information, wherein the dynamic presentation instructions include a CBL DataService function having a sSKU parameter the sSKU parameter representative of a SKU for a product, the CBL DataService function enabling interaction by the client program with the data service, wherein no intermediate processing of the product availability query occurs between the client program and the data service; and rendering, by updating the availability of the second presentation information in the web page with the client program including a look-ahead feature in which an indication of the second presentation information available is rendered in a launch web page linked to the web page. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
Specification