Dynamic presentation of web content

• US 8,938,478 B2
• Filed: 04/27/2005
• Issued: 01/20/2015
• Est. Priority Date: 12/28/2001
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Couch, Dale, Santiago, Anibal, Tryzbiak, Timothy
• Primary Examiner(s): BROWN, SHEREE N
• Application Number:
  US11/115,664
• Publication Number:
  US 20050187967A1
• Time in Patent Office: 3,555 Days
• Field of Search: 707/10, 707/999.102, 707/805, 705/37
• US Class Current: 707/805
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Dynamic presentation of web content is provided. One embodiment comprises a computer system for dynamically presenting market channel information associated with items on a web site to a customer. One such computer system comprises: a data service containing information for a plurality of products and a plurality of market participants; and a product web page for displaying information related to a product, the product web page comprising program code that instructs a client browser to query the data service to determine whether the product has available market channel information.

Claims

1. A method for dynamically displaying content on a web page, comprising:

requesting a web page from a web site, hosted by a first server, with a client program, wherein the first server is associated with a manufacturer, the web page related to a product of the manufacturer;

receiving the web page at the client program, the web page containing first presentation information integrated with dynamic presentation information; and

loading the web page at the client program, the loading including;

rendering the first presentation information associated with the product in the web page with the client program;

querying a data service storing information for a plurality of products and market participants for the products, including business rules to be applied to product availability requests, and the client program executes the dynamic presentation information to determine second presentation information renderable with the client program in the web page, the querying is a product availability query, wherein the product availability query is created at the client computer and actionable by the data service, and wherein the second presentation information is product availability information, wherein the dynamic presentation instructions include a CBL DataService function having a sSKU parameter, the sSKU parameter representative of a SKU for a product, the CBL DataService function enabling interaction by the client program with the data service, wherein no intermediate processing of the product availability query occurs between the client program and the data service; and

rendering, by updating the availability of the second presentation information in the web page with the client program including a look-ahead feature in which an indication of the second presentation information available is rendered in a launch web page linked to the web page.

2. The method of claim 1, wherein the first presentation information includes providing information associated with a product, and the second presentation information includes market channel information related to the product.

3. The method of claim 1 wherein the second presentation information comprises a link to a channel partner for the product.

4. The method of claim 1 wherein the first presentation information is related to product availability and the first server is related to a manufacturer, and an area of display where the dynamic presentation instructions are realized is transformed according to the second presentation information.

5. The method of claim 1 wherein the CBL DataService function includes an API (Application Program Interface) that allows two programs to interact with each other.

6. The method of claim 1 wherein the dynamic presentation instructions include a showlowestprice function having a SKU parameter, the SKU parameter representative of a SKU for the product, wherein the showlowestprice function cause a lowest price for the product to be displayed as part of the second presentation information.

7. The method of claim 1 wherein the dynamic presentation instructions include a showlowestpriceinstock function having a SKU parameter the SKU parameter representative of a SKU for the product, wherein the showlowestpriceinstock function causes a lowest price for the product in stock to be displayed as part of the second presentation information.

8. The method of claim 1 wherein the lowest price is written directly to the web page.

9. The method of claim 1 wherein the dynamic presentation instructions include a showCBLButton function having a SKU parameter, the SKU parameter representative of a SKU for the product, and a RuleGroupID parameter representative of a rule group for modifying the display of the second presentation information.

10. The method of claim 1 wherein the rule group includes a Specify Display Schema which corresponds to a user interface template for display.

11. The method of claim 1 wherein the CBL DataService function includes an API (Application Program Interface) that allows two programs to interact with each other.

12. A server, comprising:

a memory storing instructions for access by a client program being executed on a user computing system, the instructions including the method steps of;

requesting a web page from a web site, hosted by a first server, with a client program, wherein the first server is associated with a manufacturer, the web page related to a product of the manufacturer;

receiving the web page at the client program, the web page containing first presentation information integrated with dynamic presentation information; and

loading the web page at the client program, the loading including;

rendering the first presentation information associated with the product in the web page with the client program;

querying a data service storing information for a plurality of products and market participants for the products, including business rules to be applied to product availability requests, and the client program executes the dynamic presentation information to determine second presentation information renderable with the client program in the web page, the querying is a product availability query, wherein the product availability query is created at the client computer and actionable by the data service, and wherein the second presentation information is product availability information, wherein the dynamic presentation instructions include a CBL DataService function having a sSKU parameter the sSKU parameter representative of a SKU for a product, the CBL DataService function enabling interaction by the client program with the data service, wherein no intermediate processing of the product availability query occurs between the client program and the data service; and

rendering, by updating the availability of the second presentation information in the web page with the client program including a look-ahead feature in which an indication of the second presentation information available is rendered in a launch web page linked to the web page.

13. The server of claim 12, wherein the first presentation information includes providing information associated with a product, and the second presentation information includes market channel information related to the product.

14. The server of claim 12, wherein the second presentation information comprises a link to a channel partner for the product.

15. The server of claim 12, wherein the first presentation information is related to product availability and the first server is related to a manufacturer, and an area of display where the dynamic presentation instructions are realized is transformed according to the second presentation information.

16. The server of claim 12, wherein the CBL DataService function includes an API (Application Program Interface) that allows two programs to interact with each other.

17. The server of claim 12, wherein the dynamic presentation instructions include a showlowestprice function having a SKU parameter, the SKU parameter representative of a SKU for the product, wherein the showlowestprice function causes a lowest price for the product to be displayed as part of the second presentation information.

18. The server of claim 12, wherein the dynamic presentation instructions include a showlowestpriceinstock function having a SKU parameter, the SKU parameter representative of a SKU for the product, wherein the showlowestpriceinstock function causes a lowest price for the product in stock to be displayed as part of the second presentation information.

19. The server of claim 12, wherein the lowest price is written directly to the web page.

20. The server of claim 12, wherein the dynamic presentation instructions include a showCBLButton function having a SKU parameter, the SKU parameter representative of a SKU for the product, and a RuleGroupID parameter representative of a rule group for modifying the display of the second presentation information.

21. The server of claim 12 wherein the rule group includes a Specify Display Schema which corresponds to a user interface template for display.

22. The server of claim 12 wherein the CBL DataService function includes an API (Application Program Interface) that allows two programs to interact with each other.