Retrieving social network content

• US 8,938,500 B1
• Filed: 05/09/2012
• Issued: 01/20/2015
• Est. Priority Date: 05/09/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Acharya, Anish
• Primary Examiner(s): Keehn, Richard G
• Application Number:
  US13/467,376
• Time in Patent Office: 986 Days
• Field of Search: 709/204, 709/206, 709/207, 705/319
• US Class Current: 709/204
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method includes identifying a target party of a social network based on at least one of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user collecting content specific to the identified target party prior to receiving a request from the active user for content associated with the identified target party, and storing the content in a temporary storage. The method further includes receiving a request by the active user requesting particular content associated with the target party, the particular content among the collected content specific to the identified target party that is stored in the temporary storage. The method also includes providing the collected particular requested content from the temporary storage to the active user, at least in part based on the request by the active user for the particular content.

Claims

1. A computer-implemented method comprising:

identifying, using one or more computing devices, a target party of a social network based on at least one of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user;

wherein the social affinity is based on a combination of (i) a separation distance, represented in a social graph, between the active user and the target party, and (ii) a membership of the target party in one or more of a plurality of groups defined by the active user and represented by at least a part of the social graph;

collecting, using one or more computing devices, content specific to the identified target party prior to receiving a request from the active user for content associated with the identified target party, wherein the collecting includes using a crawling engine to crawl resources, an indexing engine to index the resources in one or more search indexes that include social graph information in the one or more search indexes, and a ranking engine to rank resources deemed relevant, wherein the indexing engine generates social restricts by mapping identified information to corresponding Web resources referenced in the one or more search indexes and determines the social connection between the Web resources and the active user;

storing, using one or more computing devices, the collected content in a temporary storage;

receiving, using one or more computing devices, a request by the active user requesting particular content associated with the target party, wherein the particular content is among the collected content specific to the identified target party that is stored in the temporary storage; and

providing, using one or more computing devices, the particular requested content from the temporary storage to the active user, at least in part based on the request by the active user for the particular content associated with the target party.

2. The method of claim 1, wherein collecting content specific to the identified target party includes collecting data representative of at least one of recent activity by the target party in the social network, a profile associated with the identified target party, a media file associated with the identified target party, and contact information for the identified target party.

3. The method of claim 1, wherein the request by the active user includes an interaction with a link associated with the identified target party.

4. The method of claim 1, wherein storing the collected content in the temporary storage comprises storing the collected content in a storage coupled to a computing device associated with the active user.

5. The method of claim 1, further comprising:

determining a weight for each of a plurality of parties based on at least one of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user,

wherein the target party is identified based on the weight of one or more of the plurality of parties.

6. The method of claim 1, wherein the social separation distance between the active user of the social network and the target party is based on a topographic distance represented in a social graph between the active user and the target party.

7. The method of claim 6, wherein the social affinity between an active user of the social network and the target party is based on an interaction between the active user and the target party.

8. The method of claim 7, wherein the interaction between the active user and the target party is based on at least one of a frequency and a recency of interactions between the active member and the target party.

9. The method of claim 1, wherein identifying a target party includes comparing a characteristic of content associated with the target party and a characteristic of content included in the social network interaction history of the active user.

10. The method of claim 1, wherein the social network interaction history represents interactions of the active user during a preselected period of time.

11. The method of claim 1, wherein identifying a target party is based on activity of the target party in the social network.

12. The method of claim 1, wherein identifying the target party is based on at least one of the social affinity and the interaction history modified by a feedback parameter representative of a historical performance of an identification of target parties.

13. The method of claim 12, wherein the feedback parameter is specific to the active user.

14. The method of claim 1, wherein the target party is a user of the social network.

15. The method of claim 1, wherein the target party is an entity having a presence on the social network.

16. One or more non-transitory machine-readable media storing instructions that are executable by one or more processing devices to perform operations comprising:

identifying a target party of a social network based on at least one of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user, wherein the social affinity is based on a combination of (i) a separation distance, represented in a social graph, between the active user and the target party, and (ii) a membership of the target party in one or more of a plurality of groups defined by the active party and represented by at least a part of the social graph;

collecting content specific to the identified target party prior to receiving a request from the active user for content associated with the identified target party, wherein the collecting includes using a crawling engine to crawl resources, an indexing engine to index the resources in one or more search indexes that include social graph information in the one or more search indexes, and a ranking engine to rank resources deemed relevant, wherein the indexing engine generates social restricts by mapping identified information to corresponding Web resources referenced in the one or more search indexes and determines the social connection between the Web resources and the active user;

storing the collected content in a temporary storage;

receiving a request by the active user requesting particular content associated with the target party, wherein the particular content is among the collected content specific to the identified target party that is stored in the temporary storage; and

providing the particular requested content from the temporary storage to the active user, at least in part based on the request by the active user for the particular content associated with the target party.

17. The non-transitory machine-readable media of claim 16, wherein collecting content specific to the identified target party includes collecting data representative of at least one of recent activity by the target party in the social network, a profile associated with the identified target party, a media file associated with the identified target party, and contact information for the identified target party.

18. The non-transitory machine-readable media of claim 16, wherein the request by the active user includes an interaction with a link associated with the identified target party.

19. The non-transitory machine-readable media of claim 16, wherein storing the collected content in the temporary storage comprises storing the collected content in a storage coupled to a computing device associated with the active user.

20. The non-transitory machine-readable media of claim 16, storing instructions that are executable by the one or more processing devices to perform operations further comprising:

determining a weight for each of a plurality of parties based on at least one of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user,

wherein the target party is identified based on the weight of one or more of the plurality of parties.

21. The non-transitory machine-readable media of claim 16, wherein the separation distance between an active user of the social network and the target party is based on a topographic distance represented in a social graph between the active user and the target party.

22. The non-transitory machine-readable media of claim 21, wherein the social affinity between an active user of the social network and the target party is based on an interaction between the active user and the target party.

23. The non-transitory machine-readable media of claim 16, wherein identifying the target party is based on at least one of the social affinity and the interaction history modified by a feedback parameter representative of a historical performance of an identification of target parties.

24. A computer-implemented system comprising one or more processing devices;

and one or more machine-readable media configured to store instructions that are executable by the one or more processing devices to perform operations including;

identifying a target party of a social network based on a combination of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user wherein the social affinity is based on a combination of (i) a separation distance, represented in a social graph, between the active user and the target party, and (ii) a membership of the target party in one or more of a plurality of groups defined by the active party and represented by at least a part of the social graph;

collecting content specific to the identified target party prior to receiving a request from the active user for content associated with the identified target party, wherein the collecting includes using a crawling engine to crawl resources, an indexing engine to index the resources in one or more search indexes that include social graph information in the one or more search indexes, and a ranking engine to rank resources deemed relevant, wherein the indexing engine generates social restricts by mapping identified information to corresponding Web resources referenced in the one or more search indexes and determines the social connection between the Web resources and the active user;

storing the collected content in a temporary storage,

receiving a request by the active user requesting particular content associated with the target party, wherein the particular content is among the collected content specific to the identified target party that is stored in the temporary storage, and

providing the particular requested content from the temporary storage to the active user, at least in part based on the request by the active user for the particular content associated with the target party.

25. The computer-implemented system of claim 24, wherein collecting content specific to the identified target party includes collecting data representative of at least one of recent activity by the target party in the social network, a profile associated with the identified target party, a media file associated with the identified target party, and contact information for the identified target party.

26. The computer-implemented system of claim 24, wherein the request by the active user includes an interaction with a link associated with the identified target party.

27. The computer-implemented system of claim 24, wherein storing the collected content in the temporary storage comprises storing the collected content in a storage coupled to a computing device associated with the active user.

28. The computer-implemented system of claim 24, wherein the identification module is further configured to perform operations including:

determining a weight for each of a plurality of parties based on at least one of a social affinity between an active user of the social network and the target party and a social network interaction history of the active user,

wherein the target party is identified based on the weight of one or more of the plurality of parties.

29. The computer-implemented system of claim 24, wherein the separation distance between an active user of the social network and the target party is based on a topographic distance represented in a social graph between the active user and the target party.

30. The computer-implemented system of claim 24, wherein identifying the target party is based on at least one of the social affinity and the interaction history modified by a feedback parameter representative of a historical performance of an identification of target parties.