Rating multimedia programs accessed from a provider network

• US 8,938,747 B2
• Filed: 12/06/2007
• Issued: 01/20/2015
• Est. Priority Date: 12/06/2007
• Status: Expired due to Fees

• Current Assignee: AT&T Knowledge Ventures, L.P. (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Huffman, James, Jones, Todd W., Wilson, Brian
• Primary Examiner(s): CORBO, NICHOLAS T
• Application Number:
  US11/952,012
• Publication Number:
  US 20090150917A1
• Time in Patent Office: 2,602 Days
• Field of Search: 725 9- 16
• US Class Current: 725/9
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/32 Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/66 for using the result on distributors' side

Abstract

A system measures viewership of multimedia programs such as television programs, pay-per-view sporting events, and video-on-demand movies. Viewership data from a plurality of multimedia programs may be compared to determine ratings for the multimedia programs. Multimedia streams en route to set top boxes may be monitored using packet inspection to identify the multimedia program or programs included in the multimedia streams. An electronic table or array may be stored and updated with viewership statistics of monitored multimedia programs. Some embodiments track the total number of households or televisions that are powered on in a viewing area. Ratings are available substantially in real time by accessing a stored table with viewership information or by frequently polling a plurality of stored values to determine which multimedia program is being viewed by all or substantially all viewers in an area.

Claims

1. A method for measuring viewership of multimedia programs accessible to customer premises equipment devices, the method comprising:

accessing, in a most recent channel table, information indicative of a most recent channel accessed by each customer premises equipment device in a viewing area;

updating the most recent channel table in response to detecting a customer premises equipment device in the viewing area requesting a channel change; and

determining, from the most recent channel table, a popularity of a first multimedia program;

wherein determining the popularity includes;

determining a number of customer premises equipment devices accessing the first multimedia program;

determining a number of customer premises equipment devices recording the first multimedia program;

requesting the customer premises equipment devices recording the program to provide notification in response to a subsequent viewing of a recording of the program;

identifying customer premises equipment devices that recorded the program without subsequently playing back the program; and

adjusting the popularity to reflect the customer premises equipment devices that recorded the program without subsequently playing back the program.

2. The method of claim 1, wherein determining the popularity includes determining an average of the number of customer premises equipment devices accessing the program.

3. The method of claim 2, wherein determining the average includes:

obtaining a plurality of viewership samples by periodically determining the number of customer premises equipment devices accessing the first multimedia program; and

averaging the plurality of viewership samples.

4. The method of claim 2, further comprising:

determining a number of customer premises equipment devices that are powered-on in the viewing area.

5. The method of claim 4, wherein determining the popularity includes determining the popularity based, at least in part, on the number of powered on customer premises equipment devices in the viewing area.

6. The method of claim 5, further comprising:

determining a number of powered on televisions attached to the powered on customer premises equipment devices in the viewing area and wherein determining the popularity includes determining the popularity based, at least in part, on the number of power on televisions in the viewing area.

7. The method of claim 3, further comprising:

storing, by a ratings server, the plurality of viewership samples.

8. The method of claim 7, further comprising receiving an indication of a channel change request via a client facing tier switch.

9. The method of claim 8, wherein the storing occurs in response to receiving traffic sent through the client facing tier switch.

10. The method of claim 8, further comprising:

monitoring for the channel change request, wherein the channel change request is sent from a set top box.

11. The method of claim 10, wherein the monitoring includes port-mirroring, at the client facing tier switch, to monitor substantially all packets sent from the client facing tier switch to the set top box.

12. A non-transitory computer readable medium, including processor executable program instructions that, when executed by a processor, cause the processor to perform operations comprising:

accessing, in a most recent channel table, information indicative of a most recent channel accessed by each active customer premises equipment device in a viewing area of a provider network;

updating the most recent channel table in response to detecting any customer premises equipment device in the viewing area requesting a channel change; and

determining, from the most recent channel table, a popularity of a first multimedia program;

wherein determining the popularity includes;

determining a number of customer premises equipment devices accessing the first multimedia program;

determining a number of customer premises equipment devices recording the first multimedia program;

requesting the customer premises equipment devices recording the program to provide notification in response to a subsequent viewing of a recording of the program;

identifying customer premises equipment devices that recorded the program without subsequently playing back the program; and

adjusting the popularity to reflect the customer premises equipment devices that recorded the program without subsequently playing back the program.

13. The non-transitory computer readable medium of claim 12, wherein determining the popularity includes:

measuring a number of set top box that are powered-on in the viewing area; and

determining the popularity based, in part, on the number of set top boxes powered on.

14. The non-transitory computer readable medium of claim 12, wherein the operations include:

measuring a number of televisions that are powered-on in the viewing area.

15. A ratings server, comprising:

a processor;

a computer readable medium, accessible to the processor, including processor executable program instructions, wherein the program instructions, when executed by the processor, cause the processor to perform operations comprising;

accessing, in a most recent channel table, information indicative of a most recent channel accessed by each active customer premises equipment device in a viewing area of a provider network;

updating the most recent channel table in response to detecting a customer premises equipment device in the viewing area requesting a channel change; and

determining, from the most recent channel table, a popularity of a first multimedia program;

wherein determining the popularity includes;

determining a number of customer premises equipment devices accessing the first multimedia program;

determining a number of customer premises equipment devices recording the first multimedia program;

requesting the customer premises equipment devices recording the program to provide notification in response to a subsequent viewing of a recording of the program;

identifying customer premises equipment devices that recorded the program without subsequently playing back the program; and

adjusting the popularity to reflect the customer premises equipment devices that recorded the program without subsequently playing back the program.

16. The ratings server of claim 15, wherein determining the average number of viewers includes obtaining a plurality of viewership samples by periodically determining the number of customer premises equipment devices accessing the first multimedia program and averaging the plurality of viewership samples.

17. The ratings server of claim 16, wherein determining a number of customer premises equipment devices accessing the first multimedia program includes determining a number of customer premises equipment devices automatically recording the first multimedia program.

18. The ratings server of claim 17, wherein the adjusting includes adjusting the number of viewers based on whether the customer premises equipment devices automatically recording the first multimedia program subsequently play back the first multimedia program.

19. The ratings server of claim 18, wherein the adjusting includes receiving notification from the customer premises equipment device each time the first multimedia program is played back.

20. The ratings server of claim 15, wherein the operations include:

determining whether portions of the first multimedia program were skipped during subsequent play back.

21. The ratings server of claim 20, wherein determining whether portions of the first multimedia program were skipped includes determining whether commercials in the first multimedia program were skipped.