Targeting based on social updates

• US 8,943,134 B2
• Filed: 12/28/2011
• Issued: 01/27/2015
• Est. Priority Date: 12/28/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Reis, Davi, Goldstein, Felipe, Matos, Francisco G., Quintao, Frederico
• Primary Examiner(s): Gilles, Jude Jean
• Assistant Examiner(s): Means, Jaren M
• Application Number:
  US13/339,293
• Publication Number:
  US 20120166540A1
• Time in Patent Office: 1,126 Days
• Field of Search: 709/204
• US Class Current: 709/204
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content to a user. A method comprises: receiving an update for publication to an activity stream associated with the user, the activity stream being produced by a social application executing on one or more server computers and being published for consumption by one or more subscribers to the social application that have been designated by the user as being authorized to receive the update; and distributing additional content to the user based on the received user update.

Claims

1. A method comprising:

receiving, by one or more processing devices, an update for publication to an activity stream associated with a first user, the activity stream being produced by a social application executing on one or more server computers and being published for consumption by one or more subscribers to the social application that have been designated by the first user as being authorized to receive the update, the update comprising a republication of content from a second user of the social application; and

distributing, by the one or more processing devices and based on the update, additional content for display on a computing device of the second user, the additional content distributed to the second user comprising one or more republications of updates from the first user that were not, prior to receiving the update, designated for republication to the second user.

2. The method of claim 1, wherein the activity stream is a stream produced by the social application.

3. The method of claim 1, wherein the update includes content for publication in the activity stream and where distributing includes distributing additional content based on the content for publication.

4. The method of claim 1, wherein distributing includes distributing additional content to one or more of the subscribers.

5. The method of claim 1, wherein distributing includes distributing advertisements to serve to the first user in one or more contexts.

6. The method of claim 5, wherein the one or more contexts include within the social application.

7. The method of claim 5, wherein the one or more contexts includes a context outside of the social application that received the user update.

8. The method of claim 1, wherein the update further comprises content selected from the group comprising a comment by a user on content exposed to the user by the social application, a comment posted by the user on a blog, an interaction with a content item in a user'"'"'s activity stream, a designation of an advertisement for re-publication by the user, or a designation that a user likes, supports, approves or dislikes certain content.

9. The method of claim 1, further comprising

(a) receiving an indication from the first user to publish the update to an individual or group designated by the first user;

(b) determining information to be included in an annotation to be published along with the update, the annotation including customized information related to a user or a group associated with the first user that is to be presented along with the update; and

(c) providing the update to the individual or group including providing the annotation along with the update.

10. The method of claim 9, wherein the annotation includes a control for re-publishing the update by a recipient.

11. The method of claim 10, further comprising receiving user input selecting the control and designating the update for republishing.

12. The method of claim 9, further comprising distributing additional content to a user or a group associated with the first user based on the indication.

13. The method of claim 9, further comprising tracking designations to whom a user republishes updates to and distributing additional content to the user or group associated with the first user based on the tracking.

14. The method of claim 9, further comprising tracking designations for how often the first user republishes updates and distributing additional content to the user or group associated with the first user based on the tracking.

15. The method of claim 9, further comprising tracking where the first user is located or a time of designation for designations to republish an update and distributing additional content to the user or group associated with the first user based on the tracking.

16. The method of claim 9, further comprising tracking a context associated with the first user when making a designation to republish an update and distributing additional content to the user or group associated with the first user based on the tracking.

17. The method of claim 9, further comprising to tracking whom the first user designates updates to be republished so as to infer relationships between the first user and the designates and distributing additional content to the user or group associated with the first user based on the tracking.

18. The method of claim 9, wherein the group is a social circle.

19. The method of claim 9, wherein the group is selected from groups comprising a social circle, family, friends, work groups, or other particularly identified groups.

20. The method of claim 12, wherein the control enables a user to republish the update along with a message.

21. The method of claim 1, wherein distributing includes using occurrence of the update when determining relevant content to be provided to the first user in the future.

22. The method of claim 1, further comprising determining one or more social signals for use in affecting a quality score that is used to evaluate content to be provided to the first user, where the one or more social signals are based at least in part on the update.

23. The method of claim 22, further comprising determining one or more social signals based at least in part on the update and using the one or more social signals when determining content for presentation to the first user.

24. The method of claim 23, where the one or more social signals are used to categorize the first user as belonging to a group.

25. The method of claim 23, wherein the one or more social signals are used to customize annotations to be included with updates that are republished by the first user.

26. The method of claim 23, wherein the one or more social signals are used to determine whether a system that republishes content should re-publish other content to the first user.

27. The method of claim 23, wherein the one or more social signals are used to identify the first user to an advertiser.

30. The method of claim 1, wherein further content is distributed to at least the first user based on distribution criteria relating to the content.

28. One or more non-transitory machine-readable storage media storing instructions that, when executed by a processor, cause the processor to perform operation comprising:

receiving an update for publication to an activity stream associated with a first user, the activity stream being produced by a social application executing on one or more server computers and being published for consumption by one or more subscribers to the social application that have been designated by the first user as being authorized to receive the update, the update comprising a republican of content from a second user of the social application; and

distributing, based on the update, additional content for display on a computing device of the second user, the additional content distributed to the second user comprising one or more republications of updates from the first user that were not, prior to receiving the update, designated for republication to the second user.

31. The one or more non-transitory machine-readable storage media of claim 28, wherein further content is distributed to at least the first user also on distribution criteria relating to the content.

29. A system comprising:

memory storing instructions that are executable; and

one or more processing devices to execute the instructions to perform operations comprising;

receiving an update for publication to an activity stream associated with a first user, the activity stream being produced by a social application executing on one or more server computers and being published for consumption by one or more subscribers to the social application that have been designated by the first user as being authorized to receive the update, the update comprising a republication of content from a second user of the social application; and

distributing, based on the update, additional content for display on a computing device of the second user, the additional content distributed to the second user comprising one or more republications of updates from the first user that were not, prior to receiving the update, designated for republication to the second user.

32. The system of claim 29, wherein further content is distributed to at least the first user also on distribution criteria relating to the content.