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Middle partners

  • US 8,943,514 B2
  • Filed: 09/23/2011
  • Issued: 01/27/2015
  • Est. Priority Date: 04/30/2011
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • downloading a full-app, wherein the full-app is configured to display full-app content and obtain original context based on the full-app content;

    downloading a first micro-app, wherein the micro-app is configured to run simultaneously with the full-app content;

    intercepting, by the middle partner, the full-app content;

    determining additional context information for the full-app content;

    augmenting the full-app content and the original context with the additional context informationdetermining, by the middle partner, additional context information for the content;

    augmenting the content and the original context with the additional context information; and

    sending the augmented context information to a first micro-app in lieu of the original context for use in retrieving additional content to play or display along with the content;

    wherein the middle partner includes a second micro-app that queries an external database.

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