Middle partners
First Claim
Patent Images
1. A method comprising:
- downloading a full-app, wherein the full-app is configured to display full-app content and obtain original context based on the full-app content;
downloading a first micro-app, wherein the micro-app is configured to run simultaneously with the full-app content;
intercepting, by the middle partner, the full-app content;
determining additional context information for the full-app content;
augmenting the full-app content and the original context with the additional context informationdetermining, by the middle partner, additional context information for the content;
augmenting the content and the original context with the additional context information; and
sending the augmented context information to a first micro-app in lieu of the original context for use in retrieving additional content to play or display along with the content;
wherein the middle partner includes a second micro-app that queries an external database.
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Abstract
A method includes retrieving content playing or to be played by a full-app and/or a micro-app. Additional context information is determined for the content. The content is augmented with the additional context information. The augmented context information is sent to a first micro-app for use in retrieving additional content to play or display along with the content.
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Citations
25 Claims
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1. A method comprising:
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downloading a full-app, wherein the full-app is configured to display full-app content and obtain original context based on the full-app content; downloading a first micro-app, wherein the micro-app is configured to run simultaneously with the full-app content; intercepting, by the middle partner, the full-app content; determining additional context information for the full-app content; augmenting the full-app content and the original context with the additional context information determining, by the middle partner, additional context information for the content; augmenting the content and the original context with the additional context information; and sending the augmented context information to a first micro-app in lieu of the original context for use in retrieving additional content to play or display along with the content; wherein the middle partner includes a second micro-app that queries an external database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a processor; a full-app downloaded from an app store using the processor, wherein the full-app is configured to display full-app content on a display and obtain original context based on the full-app content; a first micro-app downloaded from the app store using the processor, wherein the micro-app is configured to run simultaneously with the full-app content being displayed on the display; a middle partner using another processor to; intercept the full-app content; determine additional context information for the full-app content; augment the full-app content and the original context with the additional context information; and send the augmented context information to the first micro-app in lieu of the original context for use in retrieving additional content to play or display simultaneously with the content, wherein the middle partner includes a second micro-app that queries an external database. - View Dependent Claims (19, 20, 21)
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22. An apparatus comprising:
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a processor; downloading a full-app using the processor, wherein the full-app is configured to display full-app content and obtain original context based on the full-app content; downloading a first micro-app using the processor, wherein the micro-app is configured to run simultaneously with the full-app content; means for retrieving, by a middle partner using the processor, full-app content; means for obtaining original context information for the content; means for determining, by the middle partner, additional context information for the content; means for augmenting the content and the original context with the additional context information; and means for sending the augmented context information to a first micro-app in lieu of the original context for use in retrieving additional content to play or display along with the content, wherein the middle partner includes a second micro-app that queries an external database. - View Dependent Claims (23, 24)
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25. A non-transitory program storage device readable by a machine tangibly embodying a program of instructions executable by the machine to perform a method comprising:
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downloading a full-app, wherein the full-app is configured to display full-app content and obtain original context based on the full-app content; downloading a first micro-app, wherein the micro-app is configured to run simultaneously with the full-app content; intercepting, by the middle partner, the full-app content; determining, by the middle partner, additional context information for the content; augmenting the content and the original context with the additional context information; and sending the augmented context information to a first micro-app in lieu of the original context for use in retrieving additional content to play or display along with the content; wherein the middle partner includes a second micro-app that queries an external database.
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Specification