Generation and establishment of identifiers for communication

• US 8,949,337 B2
• Filed: 09/20/2006
• Issued: 02/03/2015
• Est. Priority Date: 06/30/2006
• Status: Active Grant

• Current Assignee: T Play Holdings LLC (SoftBank Group Corp.)
• Original Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Inventors: Cohen, Alexander J., Jung, Edward K. Y., Levien, Royce A., Lord, Robert W., Malamud, Mark A., Mangione-Smith, William Henry, Rinaldo, John D. Jr., Tegreene, Clarence T.
• Primary Examiner(s): Keehn, Richard G
• Application Number:
  US11/525,198
• Publication Number:
  US 20080005229A1
• Time in Patent Office: 3,058 Days
• Field of Search: 709/206
• US Class Current: 709/206
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: H04L 63/0421 Anonymous communication, i.e. the party's identifiers are hidden from the other party or parties, e.g. using an anonymizer
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

In one aspect, a method related to communication includes but is not limited to generating a first identifier associated with a first entity in conjunction with a communication scenario; and establishing a second identifier associated with a second entity in conjunction with the communication scenario. In addition, other method, system, and program product aspects are described in the claims, drawings, and/or text forming a part of the present disclosure.

Claims

1. A method comprising:

receiving a request at a first time for a first identifier associated with a first entity in conjunction with a communication scenario;

receiving a request for a second identifier associated with a second entity in conjunction with the communication scenario;

generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity;

establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time;

detecting a communication from the second entity at a second time, the detected communication directed to the proxy for the primary identifier associated with the first entity in conjunction with the communication scenario; and

transmitting, responsive to the detected communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time,

wherein at least one of the receiving, generating, establishing, detecting, or transmitting is at least partially implemented using one or more processing devices.

2. The method of claim 1, wherein generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

generating the first identifier associated with the first entity in conjunction with the communication scenario, wherein the first identifier includes at least a telephone number and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

3. The method of claim 1, wherein generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

generating the first identifier associated with the first entity in conjunction with the communication scenario, wherein the first identifier includes at least a proxy Internet Protocol address and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

4. The method of claim 1, wherein generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

5. The method of claim 1, wherein generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part pseudo-randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

6. The method of claim 1, wherein generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part using a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

7. The method of claim 1, wherein generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

generating the first identifier associated with the first entity in conjunction with the communication scenario using at least one of a random generation process or a pseudo-random generation process to make a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

8. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario, wherein the second identifier includes at least a telephone number and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

9. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario, wherein the second identifier includes at least an Internet Protocol address and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

10. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario, wherein the second identifier includes at least a name and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

11. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario at least in part randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

12. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario at least in part pseudo-randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

13. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario at least in part using a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

14. The method of claim 1, wherein establishing the second identifier responsive to the received request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprises:

establishing the second identifier associated with the second entity in conjunction with the communication scenario using at least one of a random generation process or a pseudorandom generation process to make a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

15. The method of claim 1, wherein transmitting, responsive to the detected communication a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time comprises:

transmitting the signal to enable the presentation from a communication mediating system operably coupled with the communication system.

16. The method of claim 15, wherein transmitting the signal to enable the presentation from a communication mediating system operably coupled with the communication system comprises:

transmitting the signal to enable the presentation from a system associated with a wireless telephony provider to a cell phone associated with a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity.

17. The method of claim 1, wherein transmitting, responsive to the detected communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time comprises:

providing, by a cell phone, the signal to enable the presentation of the at least a portion of the second identifier.

18. The method of claim 1, wherein receiving a request at a first time for a first identifier associated with a first entity and a second identifier associated with a second entity in conjunction with a communication scenario comprises:

receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity.

19. The method of claim 18, wherein receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity comprises:

receiving a request from a cell phone at least partially via a communication mediation system operably coupled with the wireless telephony provider.

20. The method of claim 18, wherein receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity comprises:

receiving a request at a cell phone, the request associated with at least some data entry via at least one user interface of the cell phone.

21. A machine comprising:

circuitry for receiving a request at a first time for a first identifier associated with a first entity in conjunction with a communication scenario;

circuitry for receiving a second identifier associated with a second entity in conjunction with the communication scenario;

circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity;

circuitry for establishing the second identifier responsive to the circuitry for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time;

circuitry for detecting a communication from the second entity at a second time, the communication directed to the proxy for the primary identifier associated with the first entity in conjunction with the communication scenario; and

circuitry for transmitting, responsive to the circuitry for detecting a communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time.

22. The machine of claim 21, wherein the circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

circuitry for generating the first identifier associated with the first entity in conjunction with the communication scenario, wherein the circuitry for the first identifier includes at least a telephone number and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

23. The machine of claim 21, wherein the circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

circuitry for generating the first identifier associated with the first entity in conjunction with the communication scenario, wherein the circuitry for the first identifier includes at least an Internet Protocol address and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

24. The machine of claim 21, wherein the circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

circuitry for generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part randomly, wherein the circuitry for the communication scenario includes at least an interaction between the first entity and the second entity.

25. The machine of claim 21, wherein the circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

circuitry for generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part pseudo-randomly, wherein the circuitry for the communication scenario includes at least an interaction between the first entity and the second entity.

26. The machine of claim 21, wherein the circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

circuitry for generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part using a selection from a database, wherein the circuitry for the communication scenario includes at least an interaction between the first entity and the second entity.

27. The machine of claim 21, wherein the circuitry for generating the first identifier responsive to the circuitry for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprises:

circuitry for generating the first identifier associated with the first entity in conjunction with the communication scenario using at least one of a random generation process or a pseudo-random generation process to make a selection from a database, wherein the circuitry for the communication scenario includes at least an interaction between the first entity and the second entity.

28. The machine of claim 21, wherein the circuitry for transmitting, responsive to the circuitry for detecting a communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time comprises:

circuitry for transmitting the signal to enable the presentation from a communication mediating system operably coupled with the communication system.

29. The machine of claim 28, wherein the circuitry for transmitting the signal to enable the presentation from a communication mediating system operably coupled with the communication system comprises:

circuitry for transmitting the signal to enable the presentation from a system associated with a wireless telephony provider to a cell phone associated with a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity.

30. The machine of claim 21, wherein the circuitry for transmitting, circuitry for detecting a communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time comprises:

circuitry for providing, by a cell phone, the signal to enable the presentation of the at least a portion of the second identifier.

31. The machine of claim 21, wherein the circuitry for receiving a request at a first time for a first identifier associated with a first entity and a second identifier associated with a second entity in conjunction with a communication scenario comprises:

circuitry for receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity.

32. The machine of claim 31, wherein the circuitry for receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity comprises:

circuitry for receiving a request from a cell phone at least partially via a communication mediation system operably coupled with the wireless telephony provider.

33. The machine of claim 31, wherein the circuitry for receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity comprises:

circuitry for receiving a request at a cell phone, the request associated with at least some data entry via at least one user interface of the cell phone.

34. A computer program product, comprising:

at least non-transitory computer-readable medium including at least;

one or more instructions for receiving a request at a first time for a first identifier associated with a first entity in conjunction with a communication scenario;

one or more instructions for receiving a second identifier associated with a second entity in conjunction with the communication scenario;

one or more instructions for generating the first identifier responsive to at least one of the one or more instructions for receiving a request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity;

one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time;

one or more instructions for detecting a communication from the second entity at a second time, the communication directed to the proxy for the primary identifier associated with the first entity in conjunction with the communication scenario; and

one or more instructions for transmitting, responsive to the at least one of the one of more instruction for detecting a communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time.

35. The computer program product of claim 34, wherein at least some of the one or more instructions for generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprise:

one or more instructions for generating the first identifier associated with the first entity in conjunction with the communication scenario, wherein the first identifier includes at least a telephone number and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

36. The computer program product of claim 34, wherein at least some of the one or more instructions for generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprise:

one or more instructions for generating the first identifier associated with the first entity in conjunction with the communication scenario, wherein the first identifier includes at least an Internet Protocol address and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

37. The computer program product of claim 34, wherein at least some of the one or more instructions for generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprise:

one or more instructions for generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

38. The computer program product of claim 34, wherein at least some of the one or more instructions for generating the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprise:

one or more instructions for generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part pseudo-randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

39. The computer program product of claim 34, wherein at least some of the one or more instructions for generating for the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprise:

one or more instructions for generating the first identifier associated with the first entity in conjunction with the communication scenario at least in part using a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

40. The computer program product of claim 34, wherein at least some of the one or more instructions for generating for the first identifier responsive to the received request for the first identifier, the first identifier including at least a proxy for a primary identifier associated with the first entity in conjunction with the communication scenario, the first identifier including at least the proxy configured to be perceivable by the second entity to be the primary identifier associated with the first entity, comprise:

one or more instructions for generating the first identifier associated with the first entity in conjunction with the communication scenario using at least one of a random generation process or a pseudo-random generation process to make a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

41. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario, wherein the second identifier includes at least a telephone number and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

42. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario, wherein the second identifier includes at least an Internet Protocol address and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

43. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario, wherein the second identifier includes at least a name and wherein the communication scenario includes at least an interaction between the first entity and the second entity.

44. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario at least in part randomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

45. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario at least in part pseudorandomly, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

46. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario at least in part using a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

47. The computer program product of claim 34, wherein at least some of the one or more instructions for establishing the second identifier responsive to at least one of the one or more instructions for receiving a request for the second identifier associated with the second entity in conjunction with the communication scenario, the second identifier including at least one indication of relative priority of communications between the first entity and the second entity, the relative priority at least partially based on the first time, comprise:

one or more instructions for establishing the second identifier associated with the second entity in conjunction with the communication scenario using at least one of a random generation process or a pseudo-random generation process to make a selection from a database, wherein the communication scenario includes at least an interaction between the first entity and the second entity.

48. The computer program product of claim 34, wherein at least some of the one of more instructions for transmitting responsive to the detected communication a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time comprise:

one or more instructions for transmitting the signal to enable the presentation from a communication mediating system operably coupled with the communication system.

49. The computer program product of claim 48, wherein at least some of the one or more instructions for transmitting the signal to enable the presentation from a communication mediating system operably coupled with the communication system comprise:

one or more instructions for transmitting the signal to enable the presentation from a system associated with a wireless telephony provider to a cell phone associated with a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity.

50. The computer program product of claim 34, wherein at least some of the one or more instructions for transmitting responsive to the detected communication, a signal receivable by a communication system associated with the first entity at least partially based on the primary identifier, the signal operable to enable a presentation of at least a portion of the second identifier associated with the second entity in conjunction with the communication scenario using at least one presentation feature of the communication system associated with the first entity in association with the detected communication, the at least one presentation feature at least partially based on (i) the at least one indication of relative priority associated with the second identifier and (ii) the second time comprise:

one or more instructions for providing, by a cell phone, the signal to enable the presentation of the at least a portion of the second identifier.

51. The computer program product of claim 34, wherein at least some of the one or more instructions for receiving a request at a first time for a first identifier associated with a first entity and a second identifier associated with a second entity in conjunction with a communication scenario comprise:

one or more instructions for receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity.

52. The computer program product of claim 51, wherein at least some of the one or more instructions for receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider, the subscriber associated with at least the first entity comprise:

one or more instructions for receiving a request from a cell phone at least partially via a communication mediation system operably coupled with the wireless telephony provider.

53. The computer program product of claim 51, wherein at least some of the one or more instructions for receiving a request from a cell phone operably coupled with a wireless telephony provider for a proxy telephone number associated with the actual telephone number assigned to a subscriber to the wireless telephony provider the subscriber associated with at least the first entity comprise:

one or more instructions for receiving a request at a cell phone, the request associated with at least some data entry via at least one user interface of the cell phone.

54. A machine comprising:

means for generating a first identifier associated with a first entity in conjunction with a communication scenario; and

means for establishing a second identifier associated with a second entity in conjunction with the communication scenario,

wherein at least one of the means for generating or means for establishing is at least partially implemented in one or more processing devices.