Customized presentations associated with a social media application based on relationships

• US 8,949,724 B2
• Filed: 11/08/2013
• Issued: 02/03/2015
• Est. Priority Date: 09/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hickman, Ryan
• Primary Examiner(s): LEGGETT, ANDREA C.
• Application Number:
  US14/076,075
• Publication Number:
  US 20140136998A1
• Time in Patent Office: 452 Days
• Field of Search: 715/751, 715/206, 715/753
• US Class Current: 715/753
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

According to a general aspect, a method can include receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content. The sharer content can be associated with a sharer account using the social media application. The method can include retrieving, in response to the request, a consumer value and a relationship value. The consumer value can represent an interaction with the social media application via the consumer account and the relationship value can characterize a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account. The method can include selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value, and can include defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.

Claims

1. A computer system including instructions stored on a non-transitory computer-readable storage medium, the computer system comprising:

a presentation value module configured to determine a relationship value representing a type of relationship between a consumer of a consumer account and a sharer of a sharer account within a social network and determine at least one user value representing an interaction with a social media application via at least one of the consumer account and the sharer account; and

a presentation composition module configured to retrieve the relationship value and the at least one user value in response to receiving a request from the consumer account to access sharer content associated with the sharer account using the social media application, select a first subset of the sharer content and define a configuration of the first subset of the sharer content within a first portion of a presentation based on the relationship value, and select a second subset of the sharer content and define a configuration of the second subset of the sharer content within a second portion of the presentation based on the at least one user value.

2. The computer system of claim 1, further comprising:

a conflict resolution module configured to determine whether the first subset of the sharer content conflicts with the second subset of the sharer content and resolve a conflict between the first subset of the sharer content and the second subset of the sharer content in response to determining that the first subset of the sharer content conflicts with the second subset of the sharer content.

3. The computer system of claim 1, further comprising:

a content module configured to retrieve content values representing characteristics of the sharer content associated with the sharer account; and

wherein the presentation composition module identifies a content value from the content values associated with the sharer content based on the relationship value and selects the first subset of the sharer content based on the content value.

4. The computer system of claim 3, wherein the characteristics of the sharer content associated with the sharer account comprise at least one of a type of each subset of the sharer content, a contextual category associated with each subset of the sharer content and a time that each subset of the sharer content was created.

5. The computer system of claim 1, wherein each of the first and second portions of the presentation has a duration corresponding to a duration of a composition time window.

6. The computer system of claim 1, wherein the user value includes at least one of a consumer value, a sharer value or a third-party value.

7. The computer system of claim 1, wherein the presentation composition module is further configured to detect the interaction of the consumer with at least one of the first and second portions of the presentation and dynamically define a third portion of the presentation based on the interaction.

8. A computer-implemented method comprising:

determining, by one or more processors, a relationship value representing a type of relationship between a consumer of a consumer account and a sharer of a sharer account within a social network;

determining, by the one or more processors, at least one user value representing an interaction with a social media application via at least one of the consumer account and the sharer account;

retrieving, by the one or more processors, the relationship value and the at least one user value in response to receiving a request from the consumer account to access sharer content associated with the sharer account using the social media application;

selecting, by the one or more processors, a first subset of the sharer content and defining a configuration of the first subset of the sharer content within a first portion of a presentation based on the relationship value; and

selecting a second subset of the sharer content and defining a configuration of the second subset of the sharer content within a second portion of the presentation based on the at least one user value.

9. The method of claim 8, further comprising:

determining whether the first subset of the sharer content conflicts with the second subset of the sharer content; and

resolving a conflict between the first subset of the sharer content and the second subset of the sharer content in response to determining that the first subset of the sharer content conflicts with the second subset of the sharer content.

10. The method of claim 8, further comprising:

retrieving content values representing characteristics of the sharer content associated with the sharer account;

identifying a content value from the content values associated with the sharer content based on the relationship value; and

wherein the first subset of the sharer content is selected based on the content value.

11. The method of claim 10, wherein the characteristics of the sharer content associated with the sharer account comprise at least one of a type of each subset of the sharer content, a contextual category associated with each subset of the sharer content and a time that each subset of the sharer content was created.

12. The method of claim 8, wherein each of the first and second portions of the presentation has a duration corresponding to a duration of a composition time window.

13. The method of claim 8, wherein the user value includes at least one of a consumer value, a sharer value or a third-party value.

14. The method of claim 8, further comprising:

detecting the interaction of the consumer with at least one of the first and second portions of the presentation; and

dynamically defining a third portion of the presentation based on the interaction.

15. A computer program product comprising a non-transitory computer useable medium including a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

determine a relationship value representing a type of relationship between a consumer of a consumer account and a sharer of a sharer account within a social network;

determine at least one user value representing an interaction with a social media application via at least one of the consumer account and the sharer account;

retrieve the relationship value and the at least one user value in response to receiving a request from the consumer account to access sharer content associated with the sharer account using the social media application;

select a first subset of the sharer content and define a configuration of the first subset of the sharer content within a first portion of a presentation based on the relationship value; and

select a second subset of the sharer content and define a configuration of the second subset of the sharer content within a second portion of the presentation based on the at least one user value.

16. The computer program product of claim 15, wherein the computer readable program when executed on the computer further causes the computer to:

determine whether the first subset of the sharer content conflicts with the second subset of the sharer content; and

resolve a conflict between the first subset of the sharer content and the second subset of the sharer content in response to determining that the first subset of the sharer content conflicts with the second subset of the sharer content.

17. The computer program product of claim 15, wherein the computer readable program when executed on the computer further causes the computer to:

retrieve content values representing characteristics of the sharer content associated with the sharer account;

identify a content value from the content values associated with the sharer content based on the relationship value; and

wherein the first subset of the sharer content is selected based on the content value.

18. The computer program product of claim 17, wherein the characteristics of the sharer content associated with the sharer account comprise at least one of a type of each subset of the sharer content, a contextual category associated with each subset of the sharer content and a time that each subset of the sharer content was created.

19. The computer program product of claim 15, wherein each of the first and second portions of the presentation has a duration corresponding to a duration of a composition time window.

20. The computer system of claim 15, wherein the user value includes at least one of a consumer value, a sharer value or a third-party value.

21. The computer program product of claim 15, wherein the computer readable program when executed on the computer further causes the computer to:

detect the interaction of the consumer with at least one of the first and second portions of the presentation; and

dynamically define a third portion of the presentation based on the interaction.