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Methods, systems and apparatus to generate market segmentation data with anonymous location data

  • US 8,954,090 B2
  • Filed: 12/20/2012
  • Issued: 02/10/2015
  • Est. Priority Date: 08/25/2010
  • Status: Active Grant
First Claim
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1. A method to select mobile advertisements, comprising:

  • retrieving, with a processor, geographic indicators associated with a mobile device identifier;

    generating a hash based on the mobile device identifier to conceal personal consumer information;

    identifying a first portion of the geographic indicators associated with a first time of day;

    when a threshold number of the first portion of the geographic indicators is collected while a mobile device is executing a first type of application, associating the hash with a first segment type;

    when the threshold number of the first portion of geographic indicators is collected while the mobile device is executing a second type of application, associating the hash with a second segment type; and

    forwarding an advertisement to the mobile device associated with the hash, the advertisement based on one of the first segment type or the second segment type.

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