System and method for managing indoor geolocation conversions

• US 8,954,276 B1
• Filed: 07/29/2014
• Issued: 02/10/2015
• Est. Priority Date: 03/27/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Dupont, Cedric, Lookingbill, Andrew
• Primary Examiner(s): Mawari, Redhwan K
• Application Number:
  US14/445,582
• Time in Patent Office: 196 Days
• Field of Search: 701/533, 701/467
• US Class Current: 701/533
• CPC Class Codes: G01C 21/206 specially adapted for indoor navigation
• CPC Class Codes: G06Q 10/047 Optimisation of routes or paths, e.g. travelling salesman problem
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/33 for indoor environments, e.g. buildings

Abstract

The present technology proposes techniques for managing indoor geolocation conversions based on a user'"'"'s intent in an indoor location. An advertiser may determine the intent of a user of a mobile device and transmit advertisements to the mobile device related to the determined intent. The intent may be determined based on events that include a location of the mobile device, network browsing history, and a transaction made using the mobile device. The advertisement may provide the user with directions to an item based on location information from the mobile device. The advertisements may also load balance geolocation conversions in order to manage a number of users at a particular location.

Claims

1. A method of providing advertisements, comprising:

receiving, using one or more computing devices, first signals from a wireless mobile device within an indoor space, the signals comprising at least one of information relative to a location of the mobile device and network browsing history;

determining, using the one or more computing devices, a first intent of a user of the mobile device based on the received signals;

selecting, using the one or more computing devices, a first advertisement associated with the first intent;

transmitting, using the one or more computing devices, the first advertisement to the mobile device;

determining, using the one or more computing devices, whether a conversion event associated with the first advertisement occurred;

if a conversion event associated with the first advertisement occurred;

determining, using the one or more computing devices, a second intent of the user based on the conversion event;

selecting, using the one or more computing devices, a second advertisement associated with the second intent;

determining a route between a first position associated with the first advertisement and a second position associated with the second advertisement, the route being arranged to direct the user to take a calculated path past other items of potential interest to the user related to the determined second intent; and

transmitting, using the one or more computing devices, the second advertisement and the route to the mobile device.

2. The method of claim 1, wherein the first and second advertisements are related to items to purchase within the indoor space.

3. The method of claim 1, wherein the conversion event includes receiving an indication that an item associated with the first advertisement is purchased.

4. The method of claim 1, wherein determining the first intent is further based on information related to the user.

5. The method of claim 4, wherein determining the first intent is further based on information and transactions associated with other users.

6. The method of claim 1, wherein the second advertisement includes a time limitation.

7. The method of claim 1, wherein the information relative to the location of the mobile device includes wireless network signals.

8. The method of claim 1, wherein the information relative to the location of the mobile device includes GPS signals.

9. A non-transitory computer-readable storage medium on which computer readable instructions of a program are stored, the instructions, when executed by one or more processors, cause the one or more processors to perform a method comprising:

receiving, using one or more computing devices, first signals from a wireless mobile device within an indoor space, the signals comprising at least one of information relative to a location of the mobile device and network browsing history;

determining, using the one or more computing devices, a first intent of a user of the mobile device based on the received signals;

selecting, using the one or more computing devices, a first advertisement associated with the first intent;

transmitting, using the one or more computing devices, the first advertisement to the mobile device;

determining, using the one or more computing devices, whether a conversion event associated with the first advertisement occurred;

if a conversion event associated with the first advertisement occurred;

determining, using the one or more computing devices, a second intent of the user based on the conversion event;

selecting, using the one or more computing devices, a second advertisement associated with the second intent;

determining a route between a first position associated with the first advertisement and a second position associated with the second advertisement, the route being arranged to direct the user to take a calculated path past other items of potential interest to the user related to the determined second intent; and

transmitting, using the one or more computing devices, the second advertisement and the route to the mobile device.

10. A system for providing advertisements, comprising:

a memory, the memory storing map information of an indoor space; and

one or more processors coupled to the memory, the one or more processors being configured to;

receive first signals from a wireless mobile device within an indoor space, the signals comprising at least one of information relative to a location of the mobile device and network browsing history;

determine a first intent of a user of the mobile device based on the received signals;

select a first advertisement associated with the first intent;

transmit the first advertisement to the mobile device;

determine whether a conversion event associated with the first advertisement occurred;

if a conversion event associated with the first advertisement occurred;

determine a second intent of the user based on the conversion event;

select a second advertisement associated with the second intent;

determine a route from the map in memory between a first position associated with the first advertisement and a second position associated with the second advertisement, the route being arranged to direct the user to take a calculated path past other items of potential interest to the user related to the determined second intent; and

transmit the second advertisement and the route to the mobile device.

11. The system of claim 10, wherein the first and second advertisements are related to items to purchase within the indoor space.

12. The system of claim 10, wherein the conversion event includes receiving an indication that an item associated with the first advertisement is purchased.

13. The system of claim 10, wherein to determine the first intent is further based on information related to the user.

14. The system of claim 13, wherein to determine the first intent is further based on information and transactions associated with other users.

15. The system of claim 10, wherein the second advertisement includes a time limitation.

16. The system of claim 10, wherein the information relative to the location of the mobile device includes wireless network signals.

17. The system of claim 10, wherein the information relative to the location of the mobile device includes GPS signals.