Hybrid internet traffic measurement using site-centric and panel data
First Claim
1. A method of estimating Internet traffic, the method comprising:
- identifying one or more characteristics related to which it is desired to estimate Internet traffic;
determining a fraction of a target population consisting of users displaying the one or more characteristics by analysis of a census-based measurement of internet traffic for at least one website;
receiving clickstream data at a host processing facility from a group of participants that connotes Internet activity of individual members of the group of participants, the Internet activity relating to at least one website;
identifying a fraction of the group of participants that share the one or more characteristics;
determining a behavioral composition by scaling the fraction of the group of participants by the fraction of the target population; and
producing, at the host processing facility, an estimate of the target population'"'"'s activity with respect to at least a part of the Internet that includes the at least one website by scaling the clickstream data for the fraction of the group of participants by applying a weight based on the behavioral composition and the relative size of the target population.
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Abstract
This disclosure concerns a hybrid method for estimating Internet traffic including determining a fraction of a target population consisting of users displaying an identified characteristic by analysis of a census-based measurement of internet traffic for at least one website and receiving their clickstream data. The method also includes identifying a fraction of the group of participants that share the one or more characteristics, determining a behavioral composition by scaling the fraction of the group of participants by the fraction of the target population, and producing, at the host processing facility, an estimate of the target population'"'"'s activity with respect to at least a part of the Internet that includes the at least one website by scaling the clickstream data for the subset of the group of participants by applying a weight based on the behavioral composition and the relative size of the target population.
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Citations
10 Claims
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1. A method of estimating Internet traffic, the method comprising:
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identifying one or more characteristics related to which it is desired to estimate Internet traffic; determining a fraction of a target population consisting of users displaying the one or more characteristics by analysis of a census-based measurement of internet traffic for at least one website; receiving clickstream data at a host processing facility from a group of participants that connotes Internet activity of individual members of the group of participants, the Internet activity relating to at least one website; identifying a fraction of the group of participants that share the one or more characteristics; determining a behavioral composition by scaling the fraction of the group of participants by the fraction of the target population; and producing, at the host processing facility, an estimate of the target population'"'"'s activity with respect to at least a part of the Internet that includes the at least one website by scaling the clickstream data for the fraction of the group of participants by applying a weight based on the behavioral composition and the relative size of the target population. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-implemented system for estimating Internet traffic, comprising:
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an analysis facility, operating on at least one processor, that determines a fraction of a target population consisting of users displaying one or more characteristics related to which it is desired to estimate Internet traffic by analysis of a census-based measurement of internet traffic for at least one website; a host processing facility that receives clickstream data from a group of participants that connotes Internet activity of individual members of the group of participants, the Internet activity relating to at least one website; and an analysis facility, operating on at least one processor, that determines a behavioral composition by scaling the fraction of the group of participants that share the one or more characteristics by the fraction of the target population; wherein an estimate of the target population'"'"'s activity with respect to at least a part of the Internet that includes the at least one website is produced at the host processing facility by scaling the clickstream data for the fraction of the group of participants by applying a weight based on the behavioral composition and the relative size of the target population. - View Dependent Claims (7, 8, 9, 10)
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Specification