Methods and apparatus for providing personalized media in video

• US 8,955,010 B2
• Filed: 06/10/2013
• Issued: 02/10/2015
• Est. Priority Date: 01/21/2009
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Primary Examiner(s): MENGESHA, MULUGETA A
• Application Number:
  US13/914,571
• Publication Number:
  US 20140032776A1
• Time in Patent Office: 610 Days
• Field of Search: 725/32, 725 34- 35, 386/278, 386/345, 386/347, 386/350
• US Class Current: 725/34
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements.

Claims

1. A method, comprising:

blending a first subset of pixels of media with a first frame of a video; and

blending a second subset of pixels of the media with a second frame of the video such that the media is discernible when the video is played at a fast forward rate faster than a normal playback rate, the second subset of the pixels of the media being different than the first subset of the pixels.

2. A method as defined in claim 1, wherein the media is not discernible when the video is played at the normal playback rate.

3. A method as defined in claim 1, wherein the fast forward rate is an average fast forwarding rate, a multiple of the average fast forward rate, or a factor of the average fast forward rate.

4. A method as defined in claim 1, further comprising selecting the media based on an analysis of neuro-response data collected from the viewer while exposed to the video with the media playing at one or more of the fast forward rate or the normal playback rate to determine if the media is discernible.

5. A method as defined in claim 1, wherein blending the first subset of the pixels of the media with the first frame of the video comprises adjusting at least some of the first subset of the pixels for at least one of hue, saturation or value based on the first frame of the video.

6. An apparatus, comprising:

a decoder to decode a video to obtain a first frame and a second frame; and

a blender to;

blend a first subset of pixels of media with a first frame of a video; and

blend a second subset of pixels of the media with a second frame of the video such that the media is discernible when the video is played at a fast forward rate faster than a normal playback rate, the second subset of the pixels of the media being different than the first subset of the pixels.

7. An apparatus as defined in claim 6, wherein the media is not discernible when the video is played at the normal playback rate.

8. An apparatus as defined in claim 6, wherein the fast forward rate is an average fast forwarding rate, a multiple of the average fast forward rate, or a factor of the average fast forward rate.

9. An apparatus as defined in claim 6, further comprising an analyzer to analyze neuro-response data collected from the viewer while exposed to the video with the media playing at one or more of the fast forward rate or the normal playback rate to determine if the media is discernible.

10. An apparatus as defined in claim 6, wherein the blender is to blend the first subset of the pixels of the media with the first frame of the video comprises adjusting at least some of the first subset of the pixels for at least one of hue, saturation or value based on the first frame of the video.

11. A tangible machine readable storage device or storage disc comprising machine readable instructions which, when executed, cause a machine to at least:

blend a first subset of pixels of media with a first frame of a video; and

blend a second subset of pixels of the media with a second frame of the video such that the media is discernible when the video is played at a fast forward rate faster than a normal playback rate, the second subset of the pixels of the media being different than the first subset of the pixels.

12. A storage device or storage disc as defined in claim 11, wherein the media is not discernible when the video is played at the normal playback rate.

13. A storage device or storage disc as defined in claim 11, wherein the fast forward rate is an average fast forwarding rate, a multiple of the average fast forward rate, or a factor of the average fast forward rate.

14. A storage device or storage disc as defined in claim 11, wherein the instructions are further to cause the machine to select the media based on an analysis of neuro-response data collected from the viewer while exposed to the video with the media playing at one or more of the fast forward rate or the normal playback rate to determine if the media is discernible.

15. A storage device or storage disc as defined in claim 11, wherein the instructions are to cause the machine to blend the first subset of the pixels of the media with the first frame of the video by adjusting at least some of the first subset of the pixels for at least one of hue, saturation or value based on the first frame of the video.