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System and method of performing location analytics

  • US 8,959,098 B2
  • Filed: 11/23/2011
  • Issued: 02/17/2015
  • Est. Priority Date: 06/06/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by a server from a first device, information that identifies a time and a current location of a data source, wherein the data source is identified by a unique identifier;

    adding, by the server, the information to a historical record of time and location for the unique identifier;

    identifying, by the server, a tribe that includes, as a member, the data source identified by the unique identifier, based at least in part on at least one demographic profile that is i) based on the historical record and ii) associated with a) multiple locations traveled to by the data source and b) times corresponding to the multiple locations, the identifying comprising;

    associating the information that identifies the time and the current location of the data source with demographic information for an area which includes the location without user selection of the demographic information; and

    attributing the at least one demographic profile to the unique identifier based at least in part on inferring that the demographic information for the area applies to the unique identifier;

    determining, by the server, location information corresponding to members of the tribe; and

    providing, by the server to a user device, displayable information based on the location information.

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