Measuring and altering topic influence on edited and unedited media
First Claim
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1. A method for measuring and altering media topic influence, said method comprising:
- utilizing a processor to execute computer code configured to perform the steps of;
receiving a publicly disseminated media transmission; and
measuring general public influence of the media transmission via;
identifying one or more media sources used to disseminate the media transmission;
said identifying comprising identifying a topic associated with the media transmission, and determining subtopics related to the topic;
obtaining one or more predetermined influence values associated with the topic and subtopics;
said obtaining comprising measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources; and
automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics, and on the ranking of the media sources, towards affecting general public influence of the topic and subtopics;
wherein said ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region.
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Abstract
Methods and arrangements for measuring and utilizing media topic influence. A publically disseminated media transmission is received. Public influence of the media transmission is measured via: identifying one or more media sources used to disseminate the media transmission; and obtaining one or more predetermined influence values associated with the one or more media sources.
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Citations
11 Claims
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1. A method for measuring and altering media topic influence, said method comprising:
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utilizing a processor to execute computer code configured to perform the steps of; receiving a publicly disseminated media transmission; and measuring general public influence of the media transmission via; identifying one or more media sources used to disseminate the media transmission; said identifying comprising identifying a topic associated with the media transmission, and determining subtopics related to the topic; obtaining one or more predetermined influence values associated with the topic and subtopics; said obtaining comprising measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources; and automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics, and on the ranking of the media sources, towards affecting general public influence of the topic and subtopics; wherein said ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus comprising:
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at least one processor; and a computer readable storage medium having computer readable program code embodied therewith and executable by the at least one processor, the computer readable program code comprising; computer readable program code configured to receive a publicly disseminated media transmission; and computer readable program code configured to measure general public influence of the media transmission via; identifying one or more media sources used to disseminate the media transmission; said identifying comprising identifying a topic associated with the media transmission, and determining subtopics related to the topic; obtaining one or more predetermined influence values associated with the topic and subtopics; said obtaining comprising measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources; and automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics, and on the ranking of the media sources, towards affecting general public influence of the topic and subtopics; wherein the ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region.
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8. A computer program product comprising:
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a non-transitory computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising; computer readable program code configured to receive a publicly disseminated media transmission; and computer readable program code configured to measure general public influence of the media transmission via; identifying one or more media sources used to disseminate the media transmission; said identifying comprising identifying a topic associated with the media transmission, and determining subtopics related to the topic; obtaining one or more predetermined influence values associated with the topic and subtopics; said obtaining comprising measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources; and automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics, and on the ranking of the media sources, towards affecting general public influence of the topic and subtopics; wherein the ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region. - View Dependent Claims (9, 10, 11)
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Specification