×

Measuring and altering topic influence on edited and unedited media

  • US 8,965,867 B2
  • Filed: 11/30/2012
  • Issued: 02/24/2015
  • Est. Priority Date: 11/30/2012
  • Status: Active Grant
First Claim
Patent Images

1. A method for measuring and altering media topic influence, said method comprising:

  • utilizing a processor to execute computer code configured to perform the steps of;

    receiving a publicly disseminated media transmission; and

    measuring general public influence of the media transmission via;

    identifying one or more media sources used to disseminate the media transmission;

    said identifying comprising identifying a topic associated with the media transmission, and determining subtopics related to the topic;

    obtaining one or more predetermined influence values associated with the topic and subtopics;

    said obtaining comprising measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources; and

    automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics, and on the ranking of the media sources, towards affecting general public influence of the topic and subtopics;

    wherein said ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×