Internet-based submission of cable network content
DCFirst Claim
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1. A cable network content delivery system configured to provide advertising information via a cable network, said cable network content delivery system comprising:
- a data gateway configured to store the advertising information, the advertising information being adapted by a cable content generator for transmission over the cable network based on content information received from an advertiser over an internet;
an advertising information retriever configured to process a user command received via the cable network, and to retrieve the advertising information from said data gateway based on the user command; and
an advertising information provider configured to transmit, based on the user command, advertising information retrieved by said advertising information retriever via the cable network.
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Abstract
A cable network content delivery system providing advertising information via a cable network and an advertising content interface are described. An advertiser submits advertising content over an internet which is then adapted for a cable network. A data gateway stores the advertising information. The system processes a user command received via the cable network, including an advertising information search command, and provides advertising information retrieved via the cable network.
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Citations
19 Claims
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1. A cable network content delivery system configured to provide advertising information via a cable network, said cable network content delivery system comprising:
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a data gateway configured to store the advertising information, the advertising information being adapted by a cable content generator for transmission over the cable network based on content information received from an advertiser over an internet; an advertising information retriever configured to process a user command received via the cable network, and to retrieve the advertising information from said data gateway based on the user command; and an advertising information provider configured to transmit, based on the user command, advertising information retrieved by said advertising information retriever via the cable network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An advertising content interface configured to provide advertising information adapted for transmission over a cable network by a cable network headend, said advertising content interface comprising:
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an interface unit configured to receive content information from an advertiser via an internet; a cable content generator configured to process the content information received by said advertiser interface and to generate advertising information adapted for transmission over the cable network; and a data gateway configured to store the advertising information generated by said cable content generator and to respond to a user command from the cable network by providing the advertising information to the cable network headend for transmission over the cable network. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A method of receiving content information and to provide advertising information over a cable network, said method comprising:
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receiving content information from an advertiser via an internet; processing the content information received and generating advertising information adapted for transmission over the cable network; storing the generated advertising information; receiving via the cable network a user-generator advertising search and retrieving the stored advertising information in response to the advertising search; and providing the retrieved advertising information via the cable network. - View Dependent Claims (17, 18, 19)
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Specification