Computer program product and device for displaying advertising on a television
First Claim
Patent Images
1. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device, comprising:
- a code segment executable to receive a plurality of advertising icons;
wherein each of the plurality of advertising icons is representative of a company or product;
a code segment executable to receive one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons;
a code segment executable to cause one or more of the plurality of advertising icons to be displayed overlaying video content and wherein the displayed advertising icon is not integrated with an electronic program guide;
a code segment executable to receive a user input indicating that a displayed advertising icon has been selected; and
a code segment executable to display an advertisement associated with the selected advertising icon in response to receiving the user input.
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Abstract
A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.
44 Citations
35 Claims
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1. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device, comprising:
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a code segment executable to receive a plurality of advertising icons; wherein each of the plurality of advertising icons is representative of a company or product; a code segment executable to receive one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons; a code segment executable to cause one or more of the plurality of advertising icons to be displayed overlaying video content and wherein the displayed advertising icon is not integrated with an electronic program guide; a code segment executable to receive a user input indicating that a displayed advertising icon has been selected; and a code segment executable to display an advertisement associated with the selected advertising icon in response to receiving the user input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device to provide advertisements to a plurality of communication devices disposed at a plurality of locations and configured to receive a user input indicating that a displayed advertising icon has been selected and, in response, to cause an associated advertisement to be displayed, comprising:
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a code segment executable to transmit a plurality of advertising icons to each of the plurality of communication devices; wherein each of the plurality of advertising icons is representative of a company or product; a code segment executable to transmit one or more advertisements to each of the plurality of communication devices and wherein each advertising icon has at least one associated advertisement; and wherein the advertising icons are configured to be displayed overlaying video content and not integrated with an electronic program guide. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A communication device, comprising:
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a user interface operable to receive a user input; a memory; a first port configured to communicate; a processor in communication with said memory and said first port and configured to receive communications from said user interface; and wherein said processor is configured to; receive one or more advertising icons via said first port; wherein at least some of the one or more advertising icons are representative of a company or product; receive one or more advertisements via said first port; wherein each of the one or more advertisements is associated with at least one of the one or more advertising icons; display the one or more advertising icons overlaying video content and wherein the displayed advertising icon is not integrated with an electronic program guide; receive via the user interface a user selection of a displayed icon; and in response to receipt of the user selection, display one of the one or more advertisements that is associated with the selected advertising icon. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35)
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Specification