Marketing campaign platform

• US 8,971,566 B2
• Filed: 03/15/2013
• Issued: 03/03/2015
• Est. Priority Date: 01/27/2006
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: SpyderLynk LLC
• Inventors: Crookham, David M., Skogg, Nicole
• Primary Examiner(s): AZARIAN, SEYED H
• Application Number:
  US13/833,688
• Publication Number:
  US 20130272567A1
• Time in Patent Office: 718 Days
• Field of Search: 382/100, 382/103, 382106-107, 382/155, 382/162, 382/168, 382/173, 382/181, 382/189, 382/209, 382/232, 382/254, 382/274, 382/276, 382286-291, 382/305, 382/312, 382/224, 382/239, 725/32, 709/250, 705/14.4, 707/770
• US Class Current: 382/100
• CPC Class Codes: G06K 19/06009 with optically detectable marking G06K19/063, G06K19/08 take precedence
• CPC Class Codes: G06K 19/06103 the marking being embedded in a human recognizable image, e.g. a company logo with an embedded two-dimensional code
• CPC Class Codes: G06T 1/0021 Image watermarking
• CPC Class Codes: G06V 30/10 Character recognition
• CPC Class Codes: G06V 30/1448 based on markings or identifiers characterising the document or the area
• CPC Class Codes: G06V 30/18143 Extracting features based on salient regional features, e.g. scale invariant feature transform [SIFT] keypoints
• CPC Class Codes: H04N 1/32309 in colour image data

Abstract

A method of linking an encoded image with a campaign database, comprises providing an image to a user, the image being associated with at least a portion of a value, referencing the at least a portion of the value to a campaign database that includes a collection of data, providing, through the campaign database, a plurality of responses, at least one of the responses based on a characteristic of the encoded image, and delivering, to the user, one or more specific responses selected from the plurality of responses.

Claims

1. A method of linking an encoded image with a campaign database stored on a non-transitory, tangible computer-readable storage medium, comprising:

providing the encoded image to a computing device, the encoded image being associated with at least one characteristic provided by a user of the computing device;

referencing the at least one characteristic to the campaign database that includes a collection of data;

providing, through the campaign database, at least one response, wherein the at least one response is determined based on the at least one characteristic; and

delivering, to the computing device, one or more specific responses selected from the at least one response.

2. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message frequency.

3. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message content.

4. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message timing.

5. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message scope.

6. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message demographics.

7. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message location.

8. A system for marketing and communication comprising:

a printed medium having an encoded image printed thereon, the encoded image including an associated user characteristic,

a campaign database referenced to at least a portion of the user characteristic, wherein the user characteristic enables communication with the campaign database, the system performing a method of,

referencing the user characteristic to the campaign database;

providing, through the campaign database, at least one response, wherein the at least one response is determined based on the user characteristic; and

delivering, to the user, the at least one response.

9. The system for marketing and communication of claim 8 wherein the user characteristic includes message frequency.

10. The system for marketing and communication of claim 8 wherein the user characteristic includes message content.

11. The system for marketing and communication of claim 8 wherein the user characteristic includes message timing.

12. The system for marketing and communication of claim 8 wherein the user characteristic includes message scope.

13. The system for marketing and communication of claim 8 wherein the user characteristic includes message demographics.

14. The system for marketing and communication of claim 8 wherein the user characteristic includes message location.

15. A campaign marketing system for linking an encoded image accessed by a user with a database of information, comprising:

a campaign database that operates to,

receive a characteristic from the image accessed by the user;

referencing the characteristic to the campaign database;

providing, through the campaign database, a response determined based on the characteristic; and

delivering the response to the user.

16. The campaign marketing system of claim 15 wherein the characteristic from the image includes message frequency.

17. The campaign marketing system of claim 15 wherein the characteristic from the image includes message content.

18. The campaign marketing system of claim 15 wherein the characteristic from the image includes message timing.

19. The campaign marketing system of claim 15 wherein the characteristic from the image includes message scope.

20. The campaign marketing system of claim 15 wherein the characteristic from the image includes message demographics.

21. The campaign marketing system of claim 15 wherein the characteristic from the image includes message location.