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Marketing campaign platform

  • US 8,971,566 B2
  • Filed: 03/15/2013
  • Issued: 03/03/2015
  • Est. Priority Date: 01/27/2006
  • Status: Active Grant
First Claim
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1. A method of linking an encoded image with a campaign database stored on a non-transitory, tangible computer-readable storage medium, comprising:

  • providing the encoded image to a computing device, the encoded image being associated with at least one characteristic provided by a user of the computing device;

    referencing the at least one characteristic to the campaign database that includes a collection of data;

    providing, through the campaign database, at least one response, wherein the at least one response is determined based on the at least one characteristic; and

    delivering, to the computing device, one or more specific responses selected from the at least one response.

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