Media marketing system and method

• US 8,972,281 B2
• Filed: 11/03/2006
• Issued: 03/03/2015
• Est. Priority Date: 11/03/2005
• Status: Active Grant

• Current Assignee: Wigglewireless, LLC
• Original Assignee: Wigglewireless, LLC
• Inventors: Pokonosky, Thomas J
• Primary Examiner(s): SIGMOND, BENNETT M
• Application Number:
  US11/556,501
• Publication Number:
  US 20070130010A1
• Time in Patent Office: 3,042 Days
• Field of Search: 705/14.17, 705/14.4, 705/14.49, 705/14.73, 705/14, 705/49, 705/14.64, 705/14.66, 705/14.53, 705/14.69, 705/14.72
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface, either automatically or under human control, associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user'"'"'s handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

Claims

1. A media control process operating on a computer, comprising:

receiving, by a computer, a request for media content by at least one consumer;

retrieving, by the computer, an advertisement from a set of advertisements based on the request, the advertisement having a target audience defined according to one or more demographic characteristics and according to one or more preferences that match the media content associated with the request;

selecting, by the computer and according to the target audience, a distribution list of selected consumers from a set of available consumers according to consumer information associated with each of the consumers in the set of available consumers, each of the selected consumers in the distribution list being associated with a mobile device, each of the mobile devices having a device capability for displaying the media content, the device capability including a display resolution for displaying video associated with the media content;

the consumer information further being derived in part from carrier data associated with the mobile device of each consumer, the carrier data including information from entities that manage mobile messaging for the mobile device of each consumer;

receiving, by the computer from a content provider via a network, media content associated with the request;

generating, by the computer, a distribution message for transmission to each mobile device associated with the selected consumers in the distribution list, the distribution message comprising at least part of the media content and the advertisement;

formatting by a transmission system a distribution message according to the device capability for each mobile device associated with the selected consumers in the distribution list, the formatting including formatting video associated with the media content in the distribution message according to the display resolution of each mobile device;

using a matching system operating on or in electronic communication with the computer, the content provider and a sponsor of the advertisement in the distribution message agreeing on a cost basis for provision of the distribution message;

using the transmission system, verifying that the distribution message including the advertisement has been received by one or more consumers in the distribution list; and

for each verified receipt of the distribution message by a consumer on the distribution list, forwarding to the content provider, via the computer, an amount of revenue based on the agreed upon cost basis.

2. The media control process according to claim 1, further comprising:

retrieving, by the computer, one or more predefined scripts, each of the one or more predefined scripts having messages related to the media content; and

wherein the distribution message is generated to comprise at least one of the one or more predefined scripts.

3. The media control process according to claim 1, further comprising:

the computer composing a message, the composed message being related to the media content; and

wherein the distribution message is generated to comprise the composed message.

4. The media control process according to claim 1, further comprising:

retrieving, by the computer, a sponsor from a list of available sponsors; and

wherein retrieving the advertisement is responsive to retrieving the sponsor.

5. The media control process according to claim 1, wherein receiving the media content comprises receiving near real-time data.

6. The media control process according to claim 1, wherein receiving the media content comprises receiving streaming video.

7. The media control process according to claim 1, wherein receiving the media content comprises receiving an audio, video, image or text file.

8. The media control process according to claim 1, wherein receiving the media content comprises receiving a multimedia message service or a short message service message.