Predicting improvement in website search engine rankings based upon website linking relationships

• US 8,972,412 B1
• Filed: 01/31/2011
• Issued: 03/03/2015
• Est. Priority Date: 01/31/2011
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Christian, James, Nijjer, Rajinder, Rowe, Tiffany
• Primary Examiner(s): PENG, HUAWEN A
• Application Number:
  US13/017,921
• Time in Patent Office: 1,492 Days
• Field of Search: 707/709, 707/748, 726/5
• US Class Current: 707/748
• CPC Class Codes: G06F 16/382 using citations hypermedia G06F16/94
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations

Abstract

Methods of the present inventions allow for predicting website search engine rankings. An example method may comprise calculating a link match score indicating whether a search engine ranking for a first website having a first IP address would improve if the first website entered a linking relationship with a second website having a second IP address, wherein the link match score is a function of whether the first IP address is similar to the second IP address.

Claims

1. A method, comprising:

calculating, by at least one server computer communicatively coupled to a network, a link match score indicating whether a search engine ranking for a first website having a first Internet protocol (IP) address would improve if said first website were to be modified to include a hyperlink pointing to a second website having a second IP address, wherein said first IP address comprises a first class C IP address and said second IP address comprises a second class C IP address, wherein said link match score is a function of whether a first three octets of said first class C IP address matches a first three octets of said second class C IP address;

determining, by one or more of said at least one server computer, whether said link match score exceeds a predetermined value; and

responsive to a determination that said link match score exceeds said predetermined value, transmitting a recommendation to an operator of said first website to modify said first website to include a hyperlink to said second website.

2. The method of claim 1, wherein said link match score indicates an improved search engine ranking for said first website where said first IP address does not match said second IP address.

3. The method of claim 1, wherein said link match score indicates an improved search engine ranking for said first website where said first three octets of said first class C IP address do not match said first three octets of said second class C IP address.

4. The method of claim 3, wherein said link match score is further a function of a number of inbound links to said second website.

5. The method of claim 4, wherein said link match score is further a function of a PageRank for said second website.

6. The method of claim 5, wherein said link match score is further a function of whether an Open Directory Project category for said first website matches an Open Directory Project category for said second website.

7. The method of claim 6, wherein said link match score is further a function of whether a keyword for said first website matches a keyword for said second website.

8. The method of claim 7, wherein said keyword for said first website is received from an operator of said first website and said keyword for said second website is received from an operator of said second website.

9. The method of claim 7, wherein said keyword for said first website and said keyword for said second website are obtained by crawling said first website and said second website.

10. The method of claim 7, wherein said link match score is further a function of a popularity rank for said second website.

11. The method of claim 1, further comprising:

presenting, by one or more of said at least one server computer, said link match score to an operator of said first website.

12. The method of claim 11, further comprising:

receiving from said operator of said first website, by one or more of said at least one server computer, a request to enter said linking relationship with said second website.

13. The method of claim 12, further comprising:

transmitting, by one or more of said at least one server computer, said request to an operator of said second website.

14. The method of claim 13, further comprising:

receiving from said operator of said second website, by one or more of said at least one server computer, an acceptance of said request.

15. The method of claim 14, further comprising:

transmitting to said operator of said second website, by one or more of said at least one server computer, a first code comprising a first link to said first website.

16. The method of claim 15, further comprising:

transmitting to said operator of said first website, by one or more of said at least one server computer, a second code comprising a second link to said second website.

17. A method, comprising:

generating, by at least one server computer communicatively coupled to a network, a first website profile for a first website, said first website profile comprising at least one of;

i) a domain name for said first website;

ii) an Internet protocol (IP) address for said first website;

iii) a number of inbound links to said first website;

iv) a PageRank for said first website;

v) an Open Directory Project category for said first website;

vi) at least one keyword for said first website; and

vii) a popularity ranking for said first website;

generating, by one or more of said at least one server computer, a second website profile for a second website, said second website profile comprising at least one of;

i) a domain name for said second website;

ii) an IP address for said second website;

iii) a number of inbound links to said second website;

iv) a PageRank for said second website;

v) an Open Directory Project category for said second website;

vi) at least one keyword for said second website; and

vii) a popularity ranking for said second website; and

calculating, by one or more of said at least one server computer, a link match score indicating whether a search engine ranking for said first website would improve if said first website were to be modified to include a hyperlink pointing to said second website, wherein said link match score is based upon a calculated correlation between said first website profile and said second website profile;

determining, by one or more of said at least one server computer, whether said link match score exceeds a predetermined value; and

when said link match score exceeds said predetermined value, transmitting a recommendation to an operator of said first website to modify said first website to include a hyperlink to said second website.

18. The method of claim 17, wherein said link match score indicates an improved search engine ranking for said first website where said calculated correlation is high.

19. The method of claim 17, wherein said calculated correlation has a minimum value of 0 and a maximum value of 1.

20. The method of claim 19, wherein said link match score indicates an improved search engine ranking for said first website where said calculated correlation is greater than 0.5.

21. The method of claim 20, wherein said calculated correlation is initially set at greater than 0.5 where said IP address for said first website do not match said IP address for said second website.

22. The method of claim 20, wherein said IP address for said first website comprises a first class C IP address and said IP address for said second website comprises a second class C IP address, wherein said calculated correlation is initially set at greater than 0.5 if a first three octets of said first class C IP address do not match a first three octets of said second class C IP address.

23. The method of claim 22, wherein said calculated correlation is reset at a higher value if a number of inbound links to said second website is greater than 1.

24. The method of claim 23, wherein said calculated correlation is reset at a higher value if a PageRank for said second website is greater than 1.

25. The method of claim 24, wherein said calculated correlation is reset at a higher value if an Open Directory Project category for said first website matches an Open Directory Project category for said second website.

26. The method of claim 25, wherein said calculated correlation is reset at a higher value if a keyword for said first website matches a keyword for said second website.

27. The method of claim 26, wherein said calculated correlation is reset at a higher value if a popularity ranking for said second website is high.

28. The method of claim 27, further comprising:

presenting, by one or more of said at least one server computer, said link match score to an operator of said first website.

29. The method of claim 28, further comprising:

receiving from said operator of said first website, by one or more of said at least one server computer, a request to enter said linking relationship with said second website.

30. The method of claim 29, further comprising:

transmitting, by one or more of said at least one server computer, said request to an operator of said second website.

31. The method of claim 30, further comprising:

receiving from said operator of said second website, by one or more of said at least one server computer, an acceptance of said request.

32. The method of claim 31, further comprising:

transmitting, to said operator of said first website, a second code comprising a second link to said second website.

33. The method of claim 32, further comprising:

transmitting, to said operator of said second website, a first code comprising a first link to said first website.

34. The method of claim 17, further comprising:

prior to generating a first website profile for a first website, receiving from an operator of said first website, by at least one of said at least one server computer, a request for said linking relationship with at least one of a plurality of websites.

35. The method of claim 17, further comprising:

prior to generating a first website profile for a first website, receiving from said operator of said first website, by at least one of said at least one server computer, at least one information about said first website.

36. The method of claim 35, wherein said first website profile further comprises said at least one information about said first website.

37. The method of claim 36, further comprising:

verifying said at least one information about said first website by crawling said first website.

38. The method of claim 37, further comprising collecting a plurality of data about said first website.

39. The method of claim 38, wherein said plurality of data comprises said IP address for said first website, said number of inbound links to said first website, said PageRank for said first website, said Open Directory Project category for said first website, said at least one keyword for said first website, or said popularity ranking for said first website.

40. A method, comprising:

calculating, by at least one server computer communicatively coupled to a network, link match scores indicating whether a search engine ranking for a first website would improve if said first website entered a linking relationship with a second website, wherein calculating the link match scores includes;

calculating a first link match score if said first website entered a unilateral linking relationship with said second website, and

calculating a second link match score if said first website entered a bilateral linking relationship with said second website;

determining, by one or more of said at least one server computer, whether said first link match score exceeds a predetermined value;

responsive to a determination that said first link match score exceeds said predetermined value, transmitting a recommendation of said linking relationship to an operator of said first website; and

when said second link match score is greater than said first link match score, transmitting a recommendation of said linking relationship to an operator of said second website.