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Actively and passively customizable navigation bars

  • US 8,972,895 B2
  • Filed: 12/20/2010
  • Issued: 03/03/2015
  • Est. Priority Date: 12/20/2010
  • Status: Active Grant
First Claim
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1. A method for generating a web page comprising the steps of:

  • operating one or more computers to generate a web page that is accessible to a user, the web page including;

    a horizontal navigation bar comprisinga main navigation region displaying product categories that can be selected by the user to navigate to retail product areas, anda subordinate navigation region displaying subcategories that the user can select to navigate to sub-regions within the retail product areas, the subordinate navigation region having at least a dynamic links tile and a user specific tile, the subordinate navigation region having a threshold value of a number of links wherein the total number of dynamic links and user specific links does not exceed the threshold value of the number of links, the dynamic links tile is dynamically populated to display in the dynamic links tile one or more links to subcategories by the one or more computers based on at least one of the following criteria;

    (i) products or services offered by an e-commerce company;

    (ii) sales; and

    (iii) industry trends, the user specific tile is populated by the one or more computers with one or more links to subcategories previously specified by the user; and

    an image comprising an enterprise image, logo, or symbol, the image projecting downwardly from the horizontal navigation bar;

    wherein both the horizontal navigation bar and the enterprise image, logo, or symbol are statically positioned as the user scrolls down to web page content existing below a lower boundary of a visible portion of the web page as initially displayed on a communications terminal;

    using the one or more computers, determining whether a user has altered the number of links in the user specific tile such that the total number of links in the subordinate navigation region would exceed the threshold value of the number of links; and

    ,in response to determining that a user has altered the number of links in the user specific tile such that the total number of links in the subordinate navigation region would exceed the threshold value of the number of links, automatically altering the number of links in the dynamic links tile to ensure that a total number of links to product subcategories in the subordinate navigation region does not exceed the threshold value of the number of links.

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