Methods and apparatus to determine audience duplication in cross-media campaigns

• US 8,973,023 B1
• Filed: 02/27/2013
• Issued: 03/03/2015
• Est. Priority Date: 02/29/2012
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Rao, Kumar Nagaraja, Srivastava, Seema Varma, Doe, Peter Campbell, Donato, Paul, Mazumdar, Mainak, Wong, David, Yi, Peng Fei
• Primary Examiner(s): Goodarzi, Nasser
• Assistant Examiner(s): BOND, TARIQ A
• Application Number:
  US13/779,717
• Time in Patent Office: 734 Days
• Field of Search: 725/14, 725/35
• US Class Current: 725/14
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group. The total television audience is representative of audience members across a plurality of television networks, and the internet publisher audience is representative of audience members across one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks.

Claims

1. A method to determine audience duplication in cross-media campaigns, the method comprising:

determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group, the total television audience representative of audience members across a plurality of television networks, and the internet publisher audience representative of audience members across one of a plurality of internet publishers;

determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach;

determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks;

determining a fourth duplicated audience reach between the total television audience and a total internet audience for the demographic group, the total internet audience representative of audience members exposed to the media campaign via the plurality of internet publishers, the fourth duplicated audience reach is determined based on a television-to-internet universe based exposure correlation value (ρ

<sub>(TV—

AnyInternet)</sub>) according to;

2. A method as defined in claim 1, wherein the first duplicated audience reach is indicative of audience members of both the total television audience and the internet publisher audience for the demographic group exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers.

3. A method as defined in claim 1, wherein the second duplicated audience reach is indicative of audience members of both the total television audience and the internet publisher audience exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers.

4. An apparatus to determine audience duplication in cross-media campaigns, the apparatus comprising:

a processor; and

a memory having instructions stored thereon that, when executed, cause the processor to perform operations comprising;

determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group, the total television audience representative of audience members across a plurality of television networks, and the internet publisher audience representative of audience members across one of a plurality of internet publishers;

determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach; and

determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks;

determining a fourth duplicated audience reach between the total television audience and a total internet audience for the demographic group, the total internet audience representative of audience members exposed to the media campaign via the plurality of internet publishers, the fourth duplicated audience reach is determined based on a television-to-internet universe based exposure correlation value (ρ

<sub>(TV—

AnyInternet)</sub>) according to;

5. An apparatus as defined in claim 4, wherein the first duplicated audience reach is indicative of audience members of both the total television audience and the internet publisher audience for the demographic group exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers.

6. An apparatus as defined in claim 4, wherein the second duplicated audience reach is indicative of audience members of both the total television audience and the internet publisher audience exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers.

7. A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:

determine a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group, the total television audience representative of audience members across a plurality of television networks, and the internet publisher audience representative of audience members across one of a plurality of internet publishers;

determine a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach;

determine a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks;

determine a fourth duplicated audience reach between the total television audience and a total internet audience for the demographic group, the total internet audience representative of audience members exposed to the media campaign via the plurality of internet publishers, the fourth duplicated audience reach is determined based on a television-to-internet universe based exposure correlation value (ρ

<sub>(TV—

AnyInternet)</sub>) according to;

8. A tangible machine readable storage medium as defined in claim 7, wherein the first duplicated audience reach is indicative of audience members of both the total television audience and the internet publisher audience for the demographic group exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers.

9. A tangible machine readable storage medium as defined in claim 7, wherein the second duplicated audience reach is indicative of audience members of both the total television audience and the internet publisher audience exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers.