×

Process for providing targeted user content blended with a media stream

  • US 8,973,030 B2
  • Filed: 06/27/2013
  • Issued: 03/03/2015
  • Est. Priority Date: 01/08/2000
  • Status: Expired due to Fees
First Claim
Patent Images

1. A computer-implemented method for providing spot content in a media stream, the method comprising the following operations performed by at least one processor:

  • receiving, at a client system over an electronic network, a media stream comprising at least one media content unit and at least one spot marker designating a spot location at which to insert a spot content unit into the media stream, the at least one spot marker including spot content selection information for selecting a spot content unit to insert at the spot location;

    detecting, at the client system, the at least one spot marker contained in the received media stream; and

    in response to the detection of the at least one spot marker;

    selecting at least one spot content unit based on the spot content selection information for the spot location designated by the detected at least one spot marker; and

    generating a data stream comprising the selected at least one spot content unit inserted into the media stream at the spot location designated by the detected at least one spot marker.

View all claims
  • 6 Assignments
Timeline View
Assignment View
    ×
    ×