Process for providing targeted user content blended with a media stream
First Claim
1. A computer-implemented method for providing spot content in a media stream, the method comprising the following operations performed by at least one processor:
- receiving, at a client system over an electronic network, a media stream comprising at least one media content unit and at least one spot marker designating a spot location at which to insert a spot content unit into the media stream, the at least one spot marker including spot content selection information for selecting a spot content unit to insert at the spot location;
detecting, at the client system, the at least one spot marker contained in the received media stream; and
in response to the detection of the at least one spot marker;
selecting at least one spot content unit based on the spot content selection information for the spot location designated by the detected at least one spot marker; and
generating a data stream comprising the selected at least one spot content unit inserted into the media stream at the spot location designated by the detected at least one spot marker.
6 Assignments
0 Petitions
Accused Products
Abstract
In accordance with one implementation, a computer-implemented method is provided for inserting spot content into a media stream. The method includes receiving, at a client system, a media stream that includes one or more media content units and at least one spot marker. The at least one spot marker designates a spot location for inserting one or more spot content units and includes a category of a media content unit. The method further includes detecting the at least one spot marker in the received stream, and selecting at least one spot content unit based on the category of the media content unit. In response to the detection, the selected at least one spot content unit is inserted into the stream at the spot location, thereby generating a stream including the one or more media content units and the selected spot content unit.
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Citations
20 Claims
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1. A computer-implemented method for providing spot content in a media stream, the method comprising the following operations performed by at least one processor:
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receiving, at a client system over an electronic network, a media stream comprising at least one media content unit and at least one spot marker designating a spot location at which to insert a spot content unit into the media stream, the at least one spot marker including spot content selection information for selecting a spot content unit to insert at the spot location; detecting, at the client system, the at least one spot marker contained in the received media stream; and in response to the detection of the at least one spot marker; selecting at least one spot content unit based on the spot content selection information for the spot location designated by the detected at least one spot marker; and generating a data stream comprising the selected at least one spot content unit inserted into the media stream at the spot location designated by the detected at least one spot marker. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A client device, comprising:
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a stream receiver that receives, over an electronic network, a media stream comprising at least one media content unit and at least one spot marker designating a spot location at which to insert a spot content unit into the media stream, the at least one spot marker including spot content selection information for selecting a spot content unit to insert at the spot location; and a spot controller configured to; detect the at least one spot marker contained in the received media stream; and in response to the detection of the at least one spot marker; select at least one spot content unit based on the spot content selection information for the spot location designated by the detected at least one spot marker; and generate a data stream comprising the selected at least one spot content unit inserted into the media stream at the spot location designated by the detected at least one spot marker. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A system for providing spot content in a media stream, the system comprising:
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a media publishing portal service system, comprising; at least one of a media content storage device containing stored media content units or a line receiving live streaming media content units; a publisher controller configured to prepare a media stream comprising at least one of the media content units and at least one spot marker designating a spot location at which to insert a spot content unit into the media stream, the at least one spot marker including spot content selection information for selecting a spot content unit to insert at the spot location; and a streaming media server configured to transmit the media stream over an electronic network; and a spot content provider, comprising; a spot content storage device storing spot content units; a spot content controller configured to prepare a spot content stream containing at least one of the spot content units and at least one spot content unit frame associated with the at least one spot content unit, the at least one spot content unit frame including spot content target information for targeting the at least one spot content units to users. - View Dependent Claims (19, 20)
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Specification