Exclusive delivery of content within geographic areas
DCFirst Claim
1. A method comprising:
- registering a plurality of application programs for use with a content delivery platform;
establishing a plurality of perimeters defining a plurality of geographic areas;
receiving, from at least a particular one of the registered application programs, request to obtain an interest in a designated geographic area;
determining if the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs;
in response to determining that the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs, reserving content delivery to at least the particular one of the registered application programs to being from one or more sponsors after it is determined that an object of interest has entered the designated geographic area;
receiving, from the one or more sponsors, content to be delivered to at least one of the registered application programs in response to said reserving; and
providing, after it is determined that the object of interest has entered the designated geographic area, at least a portion of the content received from the one or more sponsors to at least the particular one of the registered application programs.
1 Assignment
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Accused Products
Abstract
Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.
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Citations
20 Claims
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1. A method comprising:
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registering a plurality of application programs for use with a content delivery platform; establishing a plurality of perimeters defining a plurality of geographic areas; receiving, from at least a particular one of the registered application programs, request to obtain an interest in a designated geographic area; determining if the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs; in response to determining that the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs, reserving content delivery to at least the particular one of the registered application programs to being from one or more sponsors after it is determined that an object of interest has entered the designated geographic area; receiving, from the one or more sponsors, content to be delivered to at least one of the registered application programs in response to said reserving; and providing, after it is determined that the object of interest has entered the designated geographic area, at least a portion of the content received from the one or more sponsors to at least the particular one of the registered application programs. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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memory; a communications interface operably coupled to the memory; and at least one processor operably coupled to the memory and the communications interface, the processor configured to execute a program of instructions, the program of instructions comprising; at least one instruction for registering a plurality of application programs for use with a content delivery platform; at least one instruction for establishing a plurality of perimeters defining a plurality of geographic areas; at least one instruction for receiving, from at least a particular one of the registered application programs, request to obtain an interest in a designated geographic area; at least one instruction for determining if the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs; at least one instruction for reserving content delivery to at least the particular one of the registered application programs to being from one or more sponsors after it is determined that an object of interest has entered the designated geographic area in response to determining that the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs; at least one instruction for receiving, from the one or more sponsors, content to be delivered to at least one of the registered application programs in response to said reserving; and at least one instruction for providing at least a portion of the content received from the one or more sponsors to at least the particular one of the registered application programs after it is determined that the object of interest has entered the designated geographic area. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable medium tangibly embodying a program of computer executable instructions, the program of instructions comprising:
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at least one instruction for registering a plurality of application programs for use with a content delivery platform; at least one instruction for establishing a plurality of perimeters defining a plurality of geographic areas; at least one instruction for receiving, from at least a particular one of the registered application programs, a request to obtain an interest in a designated geographic area; at least one instruction for determining if the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs; at least one instruction for reserving content delivery to at least the particular one of the registered application programs to being from one or more sponsors after it is determined that an object of interest has entered the designated geographic area in response to determining that the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs; at least one instruction for receiving, from the one or more sponsors, content to be delivered to at least one of the registered application programs in response to said reserving; and at least one instruction for providing at least a portion of the content received from the one or more sponsors to at least the particular one of the registered application programs after it is determined that the object of interest has entered the designated geographic area. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification