Methods and systems for setting up geo fences and delivering digital media content based on such geo fences
First Claim
1. A computer-implemented method for delivering variable digital media content associated with one or more geo fences to a subscriber device, the method comprising:
- receiving geographic location information from the subscriber device corresponding to a current geographic location of the subscriber device;
based on the geographic location information, determining that the subscriber device is located within the one or more geo fences associated with the digital media content from a content publisher, wherein each of the one or more geo fences is associated with a corresponding subset of the digital media content based on a public token assigned to the subset of the digital media content;
selecting the subset of the digital media content based on the current geographic location of the subscriber device with respect to the one or more geo fences and the public token associated with the one or more geo fences; and
sending the selected subset of the digital media content to the subscriber device for displaying on a subscriber interface of the subscriber device.
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Accused Products
Abstract
Provided are methods and systems for setting up geo fences and dynamically delivering particular digital media content based on these geo fences. A method may involve providing information corresponding to a specific geographic location and identifying a virtual geographical boundary around that location, for example, by adjusting position of the sliding bar. An interactive map may be used to illustrate location and boundary of the created geo fence and to specify some characteristics of that geo fence right on the map. Multiple common geo fences may be simultaneously created for different locations. Each geo fence may be associated with a token, which is incorporated into each subset of digital media content. Such tokens allow selecting and sending a particular subset to a subscriber device when the device enters a geographic area associated with a certain geo fence. Therefore, a subscriber device receives dynamically updated information based on its location.
73 Citations
17 Claims
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1. A computer-implemented method for delivering variable digital media content associated with one or more geo fences to a subscriber device, the method comprising:
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receiving geographic location information from the subscriber device corresponding to a current geographic location of the subscriber device; based on the geographic location information, determining that the subscriber device is located within the one or more geo fences associated with the digital media content from a content publisher, wherein each of the one or more geo fences is associated with a corresponding subset of the digital media content based on a public token assigned to the subset of the digital media content; selecting the subset of the digital media content based on the current geographic location of the subscriber device with respect to the one or more geo fences and the public token associated with the one or more geo fences; and sending the selected subset of the digital media content to the subscriber device for displaying on a subscriber interface of the subscriber device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for delivering variable digital media content associated with one or more geo fences to a subscriber device, the system comprising:
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at least one subsystem configured to receive geographic location information from the subscriber device corresponding to a current geographic location of the subscriber device; at least one subsystem configured to determine that the subscriber device is located within one or more geo fences associated with the digital media content from a content publisher, wherein each of the one or more geo fences is associated with a corresponding subset of the digital media content based on a public token assigned to the subset of the digital media content; at least one subsystem configured to select the subset of the digital media content based on the current geographic location of the subscriber device with respect to the one or more geo fences if the subscriber device is located within the one or more geo fences and the public token associated with the one or more geo fences; at least one subsystem configured to send the selected subset of the digital media content to the digital media to the subscriber device for displaying on a subscriber interface of the subscriber device; and a memory coupled to the at least one subsystem, the memory comprising computer codes for the at least one subsystem.
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17. A non-transitory computer-readable medium having instructions stored thereon, which when executed by one or more computers, cause the one or more computers to:
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receive geographic location information from a subscriber device corresponding to a current geographic location of the subscriber device; based on the geographic location information, determine that the subscriber device is located within one or more geo fences associated with digital media content from a content publisher, wherein each of the one or more geo fences is associated with a corresponding subset of the digital media content based on a public token assigned to the subset of the digital media content; select the subset of the digital media content based on the current geographic location of the subscriber device with respect to the one or more geo fences, wherein each of the one or more geo fences is associated with the corresponding subset of the digital media content based on the public token assigned to the subset of the digital media content; and send the selected subset of the digital media content to the digital media to the subscriber device for displaying on a subscriber interface of the subscriber device.
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Specification