Casino patron tracking and information use
First Claim
1. A method comprising:
- (A) receiving at a server, said server comprising a database, personal information associated with multiple persons in a gaming establishment;
(B) causing the server to store in the database;
(a) said received personal information;
(b) for each of a plurality of different entertainment resources, one or more resource metadata values that characterize said entertainment resource;
(c) for each of a plurality of different demographic categories, at least one demographic characteristic associated with said demographic category; and
(d) for each demographic category, for each resource metadata value of each entertainment resource, a resource weight representing a relevancy of said resource metadata value to said demographic category;
(C) receiving at the server an identification of at least one personal characteristic of a first one of the persons in the gaming establishment;
(D) receiving at the server a location of the first person within the gaming establishment; and
(E) for the first person, in real-time;
(a) causing the server to compare the identified at least one personal characteristic of the first person with the at least one demographic characteristic of one or more of the demographic categories;
(b) based on said comparison, causing the server to assign the first person to one of the demographic categories;
(c) causing the server to, for each of a plurality of the entertainment resources, determine a desirability ranking for said entertainment resource by;
(i) for each resource metadata value associated with said entertainment resource, multiplying said resource metadata value by the resource weight of the assigned demographic category associated with said resource metadata value; and
(ii) summing the products of said multiplications;
(d) causing the server to select a tailored offer for the first person from the plurality of the entertainment resources based on the determined desirability rankings, wherein the selected tailored offer comprises at least one of the entertainment resources having the highest desirability rankings;
(e) causing the server to select one of a plurality of different devices based on the location of the first person; and
(f) causing the selected device to provide the selected tailored offer to the first person.
1 Assignment
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Accused Products
Abstract
Methods and devices are described that allow a casino to dynamically service patrons. The dynamic systems and methods collect data related to the behavior of multiple people in a gaming establishment, and collect data for entertainment resources in the gaming establishment, such as gaming devices and services. The data may be flexibly used. In one embodiment, a person is at least partially identified in the casino. The gaming establishment uses a model that selects tailor offerings for a person, such as advertisements for services that the person may enjoy or games on gaming machines that the person may enjoy. The model selects a tailored offering for the person based on the at least partial identification and the data previously obtained for multiple people and entertainment resources. The identification, selection and offering may be performed in real time. In another embodiment, the gaming establishment uses the data to reconfigure its entertainment resources to better deploy its resources relative to the behavior of people in that specific gaming establishment.
234 Citations
31 Claims
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1. A method comprising:
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(A) receiving at a server, said server comprising a database, personal information associated with multiple persons in a gaming establishment; (B) causing the server to store in the database; (a) said received personal information; (b) for each of a plurality of different entertainment resources, one or more resource metadata values that characterize said entertainment resource; (c) for each of a plurality of different demographic categories, at least one demographic characteristic associated with said demographic category; and (d) for each demographic category, for each resource metadata value of each entertainment resource, a resource weight representing a relevancy of said resource metadata value to said demographic category; (C) receiving at the server an identification of at least one personal characteristic of a first one of the persons in the gaming establishment; (D) receiving at the server a location of the first person within the gaming establishment; and (E) for the first person, in real-time; (a) causing the server to compare the identified at least one personal characteristic of the first person with the at least one demographic characteristic of one or more of the demographic categories; (b) based on said comparison, causing the server to assign the first person to one of the demographic categories; (c) causing the server to, for each of a plurality of the entertainment resources, determine a desirability ranking for said entertainment resource by; (i) for each resource metadata value associated with said entertainment resource, multiplying said resource metadata value by the resource weight of the assigned demographic category associated with said resource metadata value; and (ii) summing the products of said multiplications; (d) causing the server to select a tailored offer for the first person from the plurality of the entertainment resources based on the determined desirability rankings, wherein the selected tailored offer comprises at least one of the entertainment resources having the highest desirability rankings; (e) causing the server to select one of a plurality of different devices based on the location of the first person; and (f) causing the selected device to provide the selected tailored offer to the first person. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A non-transitory computer readable medium including a plurality of instructions which, when executed by at least one processor, cause the at least one processor to:
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(A) receive personal information associated with multiple persons in a gaming establishment, (B) store in a database; (a) said received personal information; (b) for each of a plurality of different entertainment resources, one or more resource metadata values that characterize said entertainment resource; (c) for each of a plurality of different demographic categories, at least one demographic characteristic associated with said demographic category; and (d) for each demographic category, for each resource metadata value of each entertainment resource, a resource weight representing a relevancy of said resource metadata value to said demographic category; (C) receive an identification of at least one personal characteristic of a first one of the persons in the gaming establishment; (D) receive a location of the first person within the gaming establishment; and (E) for the first person, in real-time; (a) compare the identified at least one personal characteristic of the first person with the at least one demographic characteristic of one or more of the demographic categories; (b) based on said comparison, assign the first person to one of the demographic categories; (c) for each of a plurality of the entertainment resources, determine a desirability ranking for said entertainment resource by; (i) for each resource metadata value associated with said entertainment resource, multiplying said resource metadata value by the resource weight of the assigned demographic category associated with said resource metadata value; and (ii) summing the products of said multiplications; (d) select a tailored offer for the first person from the plurality of the entertainment resources based on the determined desirability rankings, wherein the selected tailored offer comprises at least one of the entertainment resources having the highest desirability rankings; (e) select one of a plurality of different devices based on the location of the first person; and (f) cause the selected device to provide the tailored offer to the first person. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a plurality of display devices; a communication network; and a server including at least one processor and at least one memory device that stores a plurality of instructions which, when executed by the at least one processor, cause the at least one processor to; (A) receive personal information associated with multiple persons in a gaming establishment, (B) store in a database; (a) said received personal information; (b) for each of a plurality of different entertainment resources, one or more resource metadata values that characterize said entertainment resource; (c) for each of a plurality of different demographic categories, at least one demographic characteristic associated with said demographic category; and (d) for each demographic category, for each resource metadata value of each entertainment resource, a resource weight representing a relevancy of said resource metadata value to said demographic category; (C) receive an identification of at least one personal characteristic of a first one of the persons in the gaming establishment; (D) receive a location of the first person within the gaming establishment; and (E) for the first person, in real-time; (a) compare the identified at least one personal characteristic of the first person with the at least one demographic characteristic of one or more of the demographic categories; (b) based on said comparison, assign the first person to one of the demographic categories; (c) for each of a plurality of the entertainment resources, determine a desirability ranking for said entertainment resource by; (i) for each resource metadata value associated with said entertainment resource, multiplying said resource metadata value by the resource weight of the assigned demographic category associated with said resource metadata value; and (ii) summing the products of said multiplications; (d) select a tailored offer for the first person from the plurality of the entertainment resources based on the determined desirability rankings, wherein the selected tailored offer comprises at least one of the entertainment resources having the highest desirability rankings; (e) select one of the display devices based on the location of the first person; and (f) send the selected tailored offer to the selected display device via the communication network and cause the selected display device to display the selected tailored offer. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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25. A server comprising:
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at least one processor; and at least one memory device that stores a plurality of instructions which, when executed by the at least one processor, cause the at least one processor to; (A) receive personal information associated with multiple persons in a gaming establishment; (B) store in a database; (a) said received personal information; (b) for each of a plurality of different entertainment resources, one or more resource metadata values that characterize said entertainment resource; (c) for each of a plurality of different demographic categories, at least one demographic characteristic associated with said demographic category; and (d) for each demographic category, for each resource metadata value of each entertainment resource, a resource weight representing a relevancy of said resource metadata value to said demographic category; (C) receive an identification of at least one personal characteristic of a first one of the persons in the gaming establishment; (D) receive a location of the first person within the gaming establishment; and (E) for the first person, in real-time; (a) compare the identified at least one personal characteristic of the first person with the at least one demographic characteristic of one or more of the demographic categories; (b) based on said comparison, assign the first person to one of the demographic categories; (c) for each of a plurality of the entertainment resources, determine a desirability ranking for said entertainment resource by; (i) for each resource metadata value associated with said entertainment resource, multiplying said resource metadata value by the resource weight of the assigned demographic category associated with said resource metadata value; and (ii) summing the products of said multiplications; (d) select a tailored offer for the first person from the plurality of the entertainment resources based on the determined desirability rankings, wherein the selected tailored offer comprises at least one of the entertainment resources having the highest desirability rankings; (e) select one of a plurality of different devices based on the location of the first person; and (f) cause the selected device to provide the selected tailored offer. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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Specification