Method for managing a geo-targeted campaign
First Claim
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1. A computer-implemented method of managing a geo-targeted event, comprising the steps of:
- defining a set of devices associated with the geo-targeted event;
defining a geo-fenced area associated with the geo-targeted event;
selecting one or more triggers among a plurality of triggers associated with at least the geo-fenced area, wherein the one or more triggers fire in response to one or more conditions of a client device;
monitoring the one or more conditions on the set of devices;
delivering a message including a prompt to a device among the set of devices when the one or more conditions are true;
opening a communication channel between the device and a location management server; and
performing one or more actions on the device in response to requests sent from the location management server.
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Abstract
An embodiment is directed to a method for managing a geo-targeted campaign. A user defines a campaign by specifying devices eligible to receive the material associated with the campaign, landmarks defining points of interest and areas associated with the campaign, and triggers that enable the material to be delivered to devices based on a set of conditions. In an embodiment, a console provides controls for defining devices, landmarks, and events. The console includes a wizard for creating events and a visualization layer that allows a user to visualize devices and landmarks on a map.
63 Citations
16 Claims
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1. A computer-implemented method of managing a geo-targeted event, comprising the steps of:
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defining a set of devices associated with the geo-targeted event; defining a geo-fenced area associated with the geo-targeted event; selecting one or more triggers among a plurality of triggers associated with at least the geo-fenced area, wherein the one or more triggers fire in response to one or more conditions of a client device; monitoring the one or more conditions on the set of devices; delivering a message including a prompt to a device among the set of devices when the one or more conditions are true; opening a communication channel between the device and a location management server; and performing one or more actions on the device in response to requests sent from the location management server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. The method as recited in 1, wherein the one or more actions include delivering advertising content to the device, updating a status of the device, installing an application on the device, deploying a function on the device, and modifying a behavior of a function on the device.
Specification