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Lifestyle application for consumers

  • US 8,983,858 B2
  • Filed: 12/21/2012
  • Issued: 03/17/2015
  • Est. Priority Date: 12/30/2011
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving, by a mobile device, consumer information from a consumer,the consumer information including identity information,the identity information including one or more of anonymous identity information, pseudonymous identity information, or legal identity information,the anonymous identity information including one or more of a credit score associated with the consumer, a purchase history associated with the consumer, location information associated with the consumer, or browsing history associated with the consumer,the pseudonymous identity information including one or more of personal data identified by the consumer, preferences associated with the consumer, or personas associated with the consumer, andthe legal identity information including one or more of a name of the consumer, contact information of the consumer, an Internet Protocol (IP) address of the mobile device, or a unique number issued to the consumer by a government agency;

    providing, by the mobile device and for display, a first option to share the anonymous identity information with an enterprise, a second option to share the pseudonymous identity information with the enterprise, and a third option to share the legal identity information with the enterprise;

    receiving, by the mobile device and from the consumer, a selection of at least one of the first option, the second option, or the third option;

    providing, by the mobile device, the consumer information and the selection to a lifestyle application platform of one or more server devices;

    receiving, by the mobile device and from the lifestyle application platform, a consumer profile for the consumer based on the consumer information;

    receiving, by the mobile device and from the lifestyle application platform, one or more offers, associated with the enterprise and relevant to the consumer, based on the consumer profile and the selection; and

    providing, by the mobile device, information associated with the one or more offers for display to the consumer.

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