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Targeted content delivery mechanism based on network application data

  • US 8,984,047 B2
  • Filed: 01/26/2010
  • Issued: 03/17/2015
  • Est. Priority Date: 01/26/2009
  • Status: Active Grant
First Claim
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1. A system for delivering targeted content to a subscriber, the system comprising:

  • a data preparation element deployed in a service provider network for generating web events associated with a network identifier based on network application data, the web events conforming to a common data scheme;

    an event analyzer for generating one or more profiling algorithms by applying behavior pattern recognition analysis to the web events;

    a profiler for maintaining a profile of the subscriber generated by using the one or more profiling algorithms on web events associated with the subscriber, the profile characterizing the subscriber'"'"'s interests; and

    a content server for selecting and delivering targeted content to the subscriber based upon the profile of the subscriber.

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