Targeted content delivery mechanism based on network application data
First Claim
1. A system for delivering targeted content to a subscriber, the system comprising:
- a data preparation element deployed in a service provider network for generating web events associated with a network identifier based on network application data, the web events conforming to a common data scheme;
an event analyzer for generating one or more profiling algorithms by applying behavior pattern recognition analysis to the web events;
a profiler for maintaining a profile of the subscriber generated by using the one or more profiling algorithms on web events associated with the subscriber, the profile characterizing the subscriber'"'"'s interests; and
a content server for selecting and delivering targeted content to the subscriber based upon the profile of the subscriber.
7 Assignments
0 Petitions
Accused Products
Abstract
A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber'"'"'s computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber'"'"'s profile.
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Citations
22 Claims
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1. A system for delivering targeted content to a subscriber, the system comprising:
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a data preparation element deployed in a service provider network for generating web events associated with a network identifier based on network application data, the web events conforming to a common data scheme; an event analyzer for generating one or more profiling algorithms by applying behavior pattern recognition analysis to the web events; a profiler for maintaining a profile of the subscriber generated by using the one or more profiling algorithms on web events associated with the subscriber, the profile characterizing the subscriber'"'"'s interests; and a content server for selecting and delivering targeted content to the subscriber based upon the profile of the subscriber. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer implemented method of delivering targeted content to a subscriber, the method comprising:
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generating web events based upon subscriber network application data; generating one or more profiling algorithms by applying behavior pattern recognition analysis to the web events; updating a subscriber profile by using the one or more profiling algorithms on the web events; and providing web content to a web server, in response to a content request, based upon the subscriber profile. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification