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Systems, methods, and computer readable media for security in profile utilizing systems

  • US 8,984,647 B2
  • Filed: 05/06/2011
  • Issued: 03/17/2015
  • Est. Priority Date: 05/06/2010
  • Status: Active Grant
First Claim
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1. A method for providing asecure electronic profile access by a profiling system, the method comprising:

  • generating, by the profiling system, a code that is used to encode the electronic profile, from a first information that is obtained from, or that is related to, a querying entity, and from a second information that is obtained from, or that is related to, a profile-owning entity;

    encoding, by the profiling system, the electronic profile data using the code;

    electronically receiving, by the profiling system, a query from the querying entity that requests identification of content items that are identified using scores computed from the profile data contained in a portion of the encoded electronic profile owned by the profile-owning entity and stored within the profiling system;

    decoding, by the profiling system, the portion of the encoded electronic profile using the code;

    scoring, by the profiling system, the content items using profile data extracted from the decoded portion of the encoded electronic profile; and

    identifying the content items, by the profiling system, using the scores.

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