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System and method for calibrating and normalizing eye data in emotional testing

  • US 8,986,218 B2
  • Filed: 08/12/2013
  • Issued: 03/24/2015
  • Est. Priority Date: 07/09/2008
  • Status: Active Grant
First Claim
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1. A computer-implemented method of measuring eye data of a subject during emotional testing, the method being implemented by a computer executing one or more applications, the method comprising:

  • obtaining, by the computer, a test stimulus;

    obtaining, by the computer, a conditioning stimulus, the conditioning stimulus comprising scrambled pixels of the test stimulus;

    causing, by the computer, the conditioning stimulus to be presented to a subject via a display device operatively coupled to the computer;

    causing, by the computer, the test stimulus to be presented to the subject via the display device;

    receiving, by the computer, from an eye-tracking device operatively coupled to the computer, eye data collected from the subject by the eye-tracking device while the subject viewed the test stimulus; and

    processing, by the computer, the collected eye data to determine the subject'"'"'s emotional response to the test stimulus.

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