Method and system for compiling a consumer-based electronic database, searchable according to individual internet user-defined micro-demographics

• US 8,990,102 B1
• Filed: 06/01/2010
• Issued: 03/24/2015
• Est. Priority Date: 01/07/2000
• Status: Expired due to Fees

• Current Assignee: 54 Essential Systems LLC
• Original Assignee: Home Producers Network LLC
• Inventors: Mowry, Craig
• Primary Examiner(s): DURAN, ARTHUR D
• Application Number:
  US12/791,564
• Time in Patent Office: 1,757 Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A system and method includes storing user information, advertiser information and electronic user interest information including one or more of questions and factual information regarding a plurality of topics. A request for information is received from a first user computing device, and at least one relevance factor is determined, based on at least a relationship of the electronic request for information with one or more of the user information, the advertiser information and the user interest information. A likelihood of receiving electronic information from the first user computing device is determined and at least some advertiser information is selected, based on at least the at least one relevance factor. First electronic user interest information is selected and a transmission including the first electronic user interest information and the at least some electronic advertiser information is generated and transmitted to the first user computing device.

Claims

1. A method comprising:

accessing at least one database on one or more processor readable media, by one or more processors, the at least one database comprising;

electronic user information including at least one from a group consisting of a trait, a brand-specific preference, and a person-specific identifier of each of a plurality of persons; and

electronic advertiser information comprising information associated with at least one branded product and/or service associated with at least one respective advertiser of a plurality of advertisers;

receiving, via one or more communication devices that are operatively connected to the one or more processors, first electronic information from a first user computing device associated with a first user, wherein the first electronic information includes at least some user information associated with the first user and information representing at least a trait, a preference, and/or a person-specific identifier;

defining, by the one or more processors and in accordance with the first electronic information, a first group of at least two respective persons of the plurality of persons, wherein the first group is custom to the first user;

determining, by the one or more processors and in accordance with at least a relationship of at least some user information associated with the first user and the electronic advertiser information, a relevance of the first user to at least two advertisers of the plurality of advertisers;

processing, by the one or more processors, to identify one respective person of the first group in accordance with information representing a previously received selection of the one respective person by the first user;

selecting, by the one or more processors, one of the at least two advertisers based at least on a relevance of the one respective person of the first group to at least some of the user information representing at least one person'"'"'s preference of a brand associated with the one of the at least two advertisers;

generating, by the one or more processors, advertising information that includes the brand associated with the one of the at least two advertisers, and a person-specific identifier associated with the one respective person of the first group; and

transmitting, via the one or more communication devices, by the one or more processors, at least some of the advertising information to the first user computing device.

2. The method of claim 1, wherein the processing to identify one respective person of the first group is further in accordance with at least some electronic advertiser information.

3. The method of claim 1, wherein the determining the relevance of the first user to at least two advertisers of the plurality of advertisers is further in accordance with at least one of advertiser targeting priorities.

4. The method of claim 1, wherein the processing to identify one respective person of the first group is further in accordance with selecting, by the one or more processors, in accordance with at least the relevance of the first user to at least two advertisers of the plurality of advertisers, at least some of the electronic user information associated with one or more person of the plurality of persons.

5. The method of claim 1, further comprising:

determining, by the one or more processors, a likelihood of receiving additional electronic information from the first user computing device;

generating, by the one or more processors, based on at least the determining the likelihood of receiving the additional electronic information from the first user computing device, second advertising information comprising electronic user interest information associated with at least one of the plurality of persons; and

transmitting, via the one or more communication devices, by the one or more processors, the second advertising information to the first user computing device.

6. The method of claim 1, wherein the first electronic information further includes an indication of a purchase of one or more of the at least one of the one or more of branded products and services.

7. The method of claim 1, wherein the first electronic information is at least one from a group consisting of:

a trait and a preference of the first user.

8. The method of claim 1, wherein the first electronic information from the first user computing device is a submission of at least one from a group consisting of:

a trait and a preference of a person other than the first user.

9. The method of claim 1, further comprising:

selecting, by the one or more processors, at least some other electronic advertiser information from the electronic advertiser information and in accordance with at least the relevance of the first user to at least two advertisers of the plurality of advertisers; and

transmitting, via the one or more communication devices by the one or more processors, the at least some other advertiser information prior to transmitting the at least some of the advertising information to the first user computing device.

10. The method of claim 1, further comprising:

storing the first electronic information received from the first user computing device in the at least one database.

11. The method of claim 1, wherein the first electronic user interest information includes a question regarding one or more of human emotional information and human behavioral information.

12. The method of claim 1, further comprising

storing in the at least one database electronic identification information comprising at least one of visual and audio information respectively relating to at least one of the plurality of persons, and further comprising:

selecting, by the one or more processors and in accordance with at least the relevance of the first user to at least two advertisers of the plurality of advertisers, at least some of the electronic identification information relating to at least one of the at least one of the plurality of users; and

transmitting to the first user computing device, via the one or more communication devices by the one or more processors, the at least some of the electronic identification information.

13. The method of claim 12, further comprising:

receiving from the first user computing device, via the one or more communication devices that are operatively connected to the one or more processors, electronic message information relating to the at least one of the at least one of the plurality of persons.

14. The method of claim 12, wherein the selecting the at least some of the electronic identification information is further based on at least the at least some electronic advertiser information.

15. The method of claim 12, wherein the selecting the at least some of the electronic identification information is further based on at least the first electronic user interest information.

16. The method of claim 5, wherein the determining the likelihood of receiving additional electronic information from the first user computing device is based on at least at least one relevance factor.

17. The method of claim 1, further comprising receiving, by the one or more processors from the first user computing device, a selection of the respective person of the at least two respective persons, and further wherein the determining the one respective person is in accordance with the selection.

18. A system comprising:

one or more processor readable media;

one or more processors operatively coupled to the one or more processor readable media;

at least one database stored on the one or more processor readable media, the at least one database comprising;

electronic user information including at least one from a group consisting of a trait, a brand-specific preference, and a person-specific identifier of each of a plurality of persons; and

electronic advertiser information comprising information associated with at least one branded product and/or service associated with at least one respective advertiser of a plurality of advertisers;

the one or more processor readable media having instructions for causing the following steps to be performed by the one or more processors;

receiving, via one or more communication devices that are operatively connected to the one or more processors, first electronic information from a first user computing device associated with a first user, wherein the first electronic information includes at least some user information associated with the first user and information representing at least a trait, a preference, and/or a person-specific identifier;

defining, by the one or more processors and in accordance with the first electronic information, a first group of at least two respective persons of the plurality of persons, wherein the first group is custom to the first user;

determining, by the one or more processors and in accordance with at least a relationship of at least some user information associated with the first user and the electronic advertiser information, a relevance of the first user to at least two advertisers of the plurality of advertisers;

processing, by the one or more processors, to identify one respective person of the first group in accordance with information representing a previously received selection of the one respective person by the first user;

selecting, by the one or more processors, one of the at least two advertisers based at least on a relevance of the one respective person of the first group to at least some of the user information representing at least one person'"'"'s preference of a brand associated with the one of the at least two advertisers;

generating, by the one or more processors, advertising information that includes the brand associated with the one of the at least two advertisers, and a person-specific identifier associated with the one respective person of the first group; and

transmitting, via the one or more communication devices, by the one or more processors, at least some of the advertising information to the first user computing device.

19. The system of claim 18, wherein the one or more processor readable media further have instructions for causing the following steps to be performed by the one or more processors:

determining a likelihood of receiving additional electronic information from the first user computing device;

generating, based on at least the determining the likelihood of receiving the additional electronic information from the first user computing device, second-advertising information comprising electronic user interest information associated with at least one of the plurality of persons; and

transmitting, via the one or more communication, the second advertising information to the first user computing device.

20. The system of claim 19, wherein the determining the likelihood of receiving additional electronic information from the first user computing device is in accordance with at least the relevance of the first user to at least two advertisers of the plurality of advertisers.

21. The system of claim 18, wherein the determining the one respective person of the at least two respective persons is in accordance with at least some electronic advertiser information.