Content presentation based on winning bid and attendance detected at a physical location information in real time

• US 8,990,108 B1
• Filed: 12/30/2011
• Issued: 03/24/2015
• Est. Priority Date: 12/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Mann, Gideon S., Makadia, Ameesh, Muthukrishnan, Shanmugavelayutham
• Primary Examiner(s): DIXON, THOMAS A
• Application Number:
  US13/341,509
• Time in Patent Office: 1,180 Days
• Field of Search: 705/14.71
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A computer-implemented method for presenting content based on information detected in real time includes: receiving first information corresponding to detection of at least attendance at a physical location; selecting, in real time with the detection, at least one winning bid based on the first information, the at least one winning bid conditioned on the first information meeting an attendance criterion; and providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.

Claims

1. A computer-implemented method for presenting content based on information detected in real time, the method comprising:

receiving, from a sensor and at a computer system, first information comprising at least a number of potential viewers in attendance at a physical location;

providing, by the computer system, the first information to content providers in real time with the detection and before selecting a winning bid in an auction to present content to the potential viewers on a content presentation device;

receiving, at the computer system, in real time with the detection and before selecting the winning bid, a realtime bid from at least one of the content providers, wherein the realtime bid is a bid that is conditioned on the first information comprising a number being greater than a predetermined threshold and is used in the auction along with one or more other bids, and wherein the realtime bid is responsive to receipt of the first information comprising at least a number of potential viewers;

selecting at least one winning bid based on the first information and the received realtime bid; and

providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.

2. The computer-implemented method of claim 1, wherein multiple detections are made at multiple physical locations, each physical location having at least one content presentation device and at least one sensor, the method further comprising using information from the sensor to provide a content item for at least one corresponding content presentation device.

3. The computer-implemented method of claim 2, wherein at least a subset of the sensors are organized in a sequence that includes at least some of the physical locations, the method further comprising detecting a local attendance peak at each of the subset of the sensors;

and

causing content presentation at each of a subset of the content presentation devices, the content presentation being scheduled based on the detected local attendance peaks.

4. The computer-implemented method of claim 2, wherein at least one other physical location has a content presentation device and no sensor, and wherein the at least one winning content item is provided also to the content presentation device at the other physical location.

5. The computer-implemented method of claim 1, wherein the winning bid has a first bid amount applicable when the attendance criterion is met, and at least one second bid amount applicable when the attendance criterion is not met.

6. The computer-implemented method of claim 1, further comprising

receiving second information corresponding to another detection done at the physical location while the winning content item is presented;

and

performing at least one action regarding the winning bid using the second information.

7. A computer program product tangibly embodied in a non-transitory computer-readable storage medium and comprising instructions that when executed by a processor perform a method for presenting content based on information detected in real time, the method comprising:

receiving from a sensor first information comprising at least a number of potential viewers in attendance at a physical location;

providing the first information to content providers in real time with the detection and before selecting the winning bid in an auction to present content to the potential viewers on a content presentation device;

receiving, in real time with the detection and before selecting the winning bid, a realtime bid from at least one of the content providers, wherein the realtime bid is a bid that is conditioned on the first information comprising a number being greater than a predetermined threshold and is used in the auction along with one or more other bids, and wherein the realtime bid is responsive to receipt of the first information comprising at least a number of potential viewers;

selecting at least one winning bid based on the first information and the received realtime bid; and

providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.

8. The computer program product of claim 7, wherein multiple detections are made at multiple physical locations, each physical location having at least one content presentation device and at least one sensor, the method further comprising using information from the sensor to provide a content item for at least one corresponding ad presentation device.

9. The computer program product of claim 8, wherein at least a subset of the sensors are organized in a sequence that includes at least some of the physical locations, the method further comprising detecting a local attendance peak at each of the subset of the sensors;

and

causing content presentation at each of a subset of the content presentation devices, the content presentation being scheduled based on the detected local attendance peaks.

10. The computer program product of claim 8, wherein at least one other physical location has a content presentation device and no sensor, and wherein the at least one winning content item is provided also to the content presentation device at the other physical location.

11. The computer program product of claim 7, wherein the winning bid has a first bid amount applicable when the attendance criterion is met, and at least one second bid amount applicable when the attendance criterion is not met.

12. The computer program product of claim 7, the method further comprising

receiving second information corresponding to another detection done at the physical location while the winning content item is presented;

and

performing at least one action regarding the winning bid using the second information.

13. A system comprising:

one or more processors; and

a computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by the one or more processors perform a method for presenting content based on information detected in real time, the method comprising;

receiving from a sensor first information comprising at least a number of potential viewers in attendance at a physical location;

providing the first information to content providers in real time with the detection and before selecting a winning bid in an auction to present content to the potential viewers on a content presentation device; and

receiving, in real time with the detection and before selecting the winning bid, a realtime bid from at least one of the content providers, wherein the realtime bid is a bid that is conditioned on the first information comprising a number being greater than a predetermined threshold and is used in the auction along with one or more other bids, and wherein the realtime bid is responsive to receipt of the first information comprising at least a number of potential viewers;

selecting at least one winning bid based on the first information and the received realtime bid; and

providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.

14. The system of claim 13, wherein multiple detections are made at multiple physical locations, each physical location having at least one content presentation device and at least one sensor, the method further comprising using information from the sensor to provide a content item for at least one corresponding ad presentation device.

15. The system of claim 13, wherein at least a subset of the sensors are organized in a sequence that includes at least some of the physical locations, the method further comprising

detecting a local attendance peak at each of the subset of the sensors;

and

causing content presentation at each of a subset of the ad presentation devices, the content presentation being scheduled based on the detected local attendance peaks.