Methods and apparatus for pixel encoded web page

• US 8,990,359 B1
• Filed: 07/24/2014
• Issued: 03/24/2015
• Est. Priority Date: 05/19/2014
• Status: Active Grant

• Current Assignee: Wingtips Interactive LLC
• Original Assignee: Parrable, Inc.
• Inventors: Ravi, Dharun
• Primary Examiner(s): BOUTAH, ALINA A
• Application Number:
  US14/340,312
• Time in Patent Office: 243 Days
• Field of Search: 705/14.55, 705/14.64, 705/14.51, 705/14.53, 705/14.73, 705/14.25, 709/204, 709/206, 709/203, 709/219, 715/738, 717/178
• US Class Current: 709/219
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

The present invention relates to methods and apparatus for unobtrusively determining previous actions and information associated with a user via an RGB string and generating web page content based upon previous actions and stored information.

Claims

1. A computing apparatus for receiving custom web page content, wherein the computing apparatus comprises:

a communications network access device for accessing a server in logical communication with a communications network; and

executable software stored on the communications network access device and executable on demand, the software operative with the communications network access device to cause the network access device to;

receive identification information associated with an RGB string wherein the identification information is logically embedded in the RGB string;

receive a first web page content;

store the identification information with the first web page content on the network access device;

transmit the identification information to an external server with the first web page content; and

receive a second web page content based upon the transmitted identification information and the first web page content.

2. The computing apparatus of claim 1 wherein the network access device comprises a smart phone.

3. The computing apparatus of claim 1 wherein the network access device comprises a tablet.

4. The computing apparatus of claim 2 wherein the smart phone is in logical communication with a cellular network.

5. The computing apparatus of claim 2 wherein the smart phone is in logical communication with a WiFi network.

6. The computing apparatus of claim 1 wherein the identification information is associated with a unique uniform resource locator.

7. The computing apparatus of claim 1 wherein the identification information is associated with a profile comprising one or more user interests.

8. The computing apparatus of claim 7 wherein the second web page comprises content associated with the one or more user interests comprising the profile.

9. The computing apparatus of claim 8 wherein the RGB string is additionally associated with a RGB hash.

10. A computer apparatus for tracking prior activity by a network access device, wherein the computing apparatus comprises:

a computer server in logical communication with a communications network; and

executable software stored on the server and executable on demand, the software operative with the server to cause the server to;

receive identification information associated with an RGB string;

access user profile associated with the identification information;

generate a web page content based upon the identification information and the RGB string; and

transmit the web page content to the network access device associated with the identification information and the RGB string.

11. The computing apparatus of claim 10, wherein the identification information is logically embedded in the RGB string.

12. The computing apparatus of claim 10 wherein the network access device comprises a smart phone.

13. The computing apparatus of claim 10 wherein the network access device comprises a tablet.

14. The computing apparatus of claim 12 wherein the smart phone is in logical communication with a cellular network.

15. The computing apparatus of claim 12 wherein the smart phone is in logical communication with a WiFi network.

16. The computing apparatus of claim 11 wherein the identification information is associated with a unique uniform resource locator.

17. The computing apparatus of claim 10 wherein the profile associated with the identification information comprises one or more user interests.

18. The computing apparatus of claim 17 wherein the web page comprises content associated with the one or more user interests comprising the profile.

19. The computing apparatus of claim 18 wherein the RGB string is additionally associated with a RGB canvas.