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Personalized broadcast system

  • US 8,990,850 B2
  • Filed: 12/20/2013
  • Issued: 03/24/2015
  • Est. Priority Date: 09/28/2006
  • Status: Expired due to Fees
First Claim
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1. A method for implementing a media server comprising:

  • receiving a plurality of profiles associated with users of the media server, wherein the plurality of profiles are defined by input received from the users;

    storing the plurality of profiles in a first database residing on the media server;

    identifying types of desired content based on the plurality of profiles;

    sending a request to a first entity for identified types of the desired content, the request indicating relative amounts of the identified types of the desired content;

    receiving from the first entity, content and content metadata based on the plurality of profiles from a remote content database;

    receiving from the first entity, advertisements and advertisement metadata based on the plurality of profiles from a remote advertisement database;

    storing the content and content metadata in a second database residing on the media server;

    storing the advertisement and advertisement metadata in a third database residing on the media server;

    selecting a first content item based on a first user profile of the plurality of profiles and the content metadata;

    determining a first advertisement slot in the first content item;

    selecting a first advertisement based on the first user profile and the advertisement metadata;

    inserting the first advertisement into the first advertisement slot; and

    streaming the first content item with the inserted first advertisement to a user device associated with the first user profile.

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