Mobile advertisement with social component for geo-social networking system
First Claim
1. A method, performed by a content producer having a physical business location, of advertising the physical business location to a wireless device configured to detect its location using a geographical location sensor comprising:
- a) the content producer indicating to an advertising system that the content producer operates the physical business location;
b) the content producer transmitting content to the advertising system, the content including a promotional offer that is associated with the physical business location;
c) the content producer causing the promotional offer to be transmitted to the wireless device of a potential customer that is near the physical business location; and
d) the content producer receiving, from the wireless device of the potential customer, a registration that verifies that the potential customer is visiting the physical business location and thereafter providing a monetary benefit, the registration process including;
i) a receiving, from the wireless device, geographic location information corresponding to the location of the wireless device determined using the geographical location sensor of the wireless device;
ii) transmitting, to the wireless device, the names of a plurality of business locations near the geographic location of the wireless device by comparing the received geographical location information to a database including named locations and associated geographical location information; and
iii) receiving, from the wireless device, an indicated business location selected from the plurality of business locations representing the physical business location associated with the content and further representing the current location of the wireless device thereby verifying that the potential customer is visiting the physical business location associated with the content.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user'"'"'s mobile device. The location of the mobile device is ascertained and recorded. Targeted content may be sent to the mobile device of the user and whether the user visits the physical locations associated with the targeted content is monitored. Once it is verified that the user has visited the physical location, then any associated promotional offers may be authorized. Payment systems, phone exchange systems, and other features may also be integrated to provide detailed conversion tracking to producers of targeted content and business owners.
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Citations
20 Claims
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1. A method, performed by a content producer having a physical business location, of advertising the physical business location to a wireless device configured to detect its location using a geographical location sensor comprising:
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a) the content producer indicating to an advertising system that the content producer operates the physical business location; b) the content producer transmitting content to the advertising system, the content including a promotional offer that is associated with the physical business location; c) the content producer causing the promotional offer to be transmitted to the wireless device of a potential customer that is near the physical business location; and d) the content producer receiving, from the wireless device of the potential customer, a registration that verifies that the potential customer is visiting the physical business location and thereafter providing a monetary benefit, the registration process including; i) a receiving, from the wireless device, geographic location information corresponding to the location of the wireless device determined using the geographical location sensor of the wireless device; ii) transmitting, to the wireless device, the names of a plurality of business locations near the geographic location of the wireless device by comparing the received geographical location information to a database including named locations and associated geographical location information; and iii) receiving, from the wireless device, an indicated business location selected from the plurality of business locations representing the physical business location associated with the content and further representing the current location of the wireless device thereby verifying that the potential customer is visiting the physical business location associated with the content. - View Dependent Claims (2, 3, 4)
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5. a) transmitting, from a geo-social networking system including one or more computing devices, an offer to a wireless device of a user after receipt of geographic location information based on the user'"'"'s geographic location determined using a geographic location sensor of the wireless device;
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b) wherein the offer includes a check-in requirement in order to receive a redeemable certificate including the following acts; i) receiving, from the wireless device, updated geographic location information corresponding to an updated geographic location of the wireless device determined using the geographic location sensor of the wireless device; ii) transmitting, to the wireless device, the names of a plurality of places near the updated geographic location of the wireless device by comparing the received geographic location information to a database including named places and associated geographic location information; and iii) receiving, from the wireless device, a message including an indicated place selected from the names of the plurality of places, the indicated place representing the physical place associated with the offer and further representing the current place visited by the user of the wireless device thereby verifying that the user is visiting the physical place associated with the offer; c) transmitting, responsive to the message, the redeemable certificate to the wireless device of the user. - View Dependent Claims (6, 7, 8, 9)
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10. a) a memory;
b) one or more processors; and
a non-transitory, storage medium storing computer-readable instructions operative, when executed, to cause the one or more processors to;i) send an offer to a user of a wireless device after receipt of geographic location information based on the user'"'"'s geographic location as determined using a geographic location sensor of the wireless device, ii) wherein the offer includes a check-in requirement in order to receive a redeemable certificate including the following acts; 1) receiving, from the wireless device, updated geographic location information corresponding to an updated geographic location of the wireless device determined using the geographic location sensor of the wireless device; 2) transmitting, to the wireless device, the names of a plurality of places near the updated geographic location of the wireless device by comparing the received updated geographic location information to a database including named places and associated geographic location information; and 3) receiving, from the wireless device, a message including an indicated place selected from the names of the plurality of places representing the physical place associated with the offer and further representing the current location of the wireless device thereby verifying that the user is visiting the physical place associated with the offer; iii) transmit, responsive to the message, a redeemable certificate to the user. - View Dependent Claims (11, 12, 13, 14)
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15. a) by one or more computing devices, determining a location of a wireless device of a user using a geographic location sensor of the wireless device;
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b) by one or more computing devices, sending an offer for a redeemable certificate for the user based at least in part on the location of the wireless device of the user, wherein the offer comprises one or more requirements for the user to complete to receive the redeemable certificate, at least one of the one or more requirements being at least one check-in by the user, wherein the check-in requirement is satisfied upon completion of the following acts; i) receiving, from the wireless device, updated geographic location information corresponding to an updated geographic location of the wireless device determined using the geographic location sensor of the wireless device; ii) transmitting, to the wireless device, the names of a plurality of places near the updated geographic location of the wireless device by comparing the received geographic location information to a database including place names and associated geographic location information; and iii) receiving, from the wireless device, an indicated place selected from the names of the plurality of places representing the physical place associated with the offer and further representing the current place that the user of the wireless device is visiting thereby verifying that the user is visiting the physical place associated with the offer; c) by one or more computing devices, determining that the user has completed the one or more requirements; and d) by one or more computing devices, sending the redeemable certificate in response to the user completing the one or more requirements. - View Dependent Claims (16, 17)
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18. a) one or more processors;
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b) a memory coupled to the processors and comprising instructions executable by the processors, the processors when executing the instructions being operable to; i) determine a location of a user by receiving geographic location information corresponding to the location of the user based on information obtained from a geographic location sensor of the user'"'"'s wireless device; ii) send an offer for a redeemable certificate for the user based at least in part on the location of the user, wherein the offer comprises one or more requirements for the user to complete to receive the redeemable certificate, at least one of the one or more requirements being at least one check-in by the user, iii) wherein the check-in requirement is satisfied upon completion of the following acts; 1) receiving, from the wireless device, updated geographic location information corresponding to an updated geographic location of the wireless device determined using the geographic location sensor of the wireless device; 2) transmitting, to the wireless device, the names of a plurality of places near the updated geographic location of the wireless device by comparing the received geographic location information to a database including named locations and associated geographic location information; and 3) receiving, from the wireless device, an indicated place selected from the names of the plurality of places representing the physical place associated with the offer and further representing the current place that the user of the of the wireless device is visiting thereby verifying that the user is visiting the physical place associated with the offer; iv) determine that the user has completed the one or more requirements; and
,v) send the redeemable certificate to the user for the user to redeem in response to the user completing the one or more requirements. - View Dependent Claims (19, 20)
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Specification