System for providing for a revenue generator to bid exclusively on mobile search traffic

• US 8,996,405 B2
• Filed: 07/30/2007
• Issued: 03/31/2015
• Est. Priority Date: 03/06/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Umezu, Kenta, Walker, Sean P., Brayshaw, Ian B.
• Primary Examiner(s): Myhre, James W
• Application Number:
  US11/830,344
• Publication Number:
  US 20070287458A1
• Time in Patent Office: 2,801 Days
• Field of Search: 705/14.64
• US Class Current: 705/14.64
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/668 Internet protocol [IP] address subnets
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system is described for providing for a revenue generator to bid exclusively on mobile search traffic. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a mobile search request and a mobile advertisement associated with a revenue generator. The interface may communicate with a user and a plurality of revenue generators. The processor may receive bids on the keyword from the revenue generators. The bids may apply to the keyword when the keyword is searched for through the mobile carrier. The processor may receive the mobile search request from the user. The processor may determine if the mobile search request originated from the mobile carrier. The processor may serve the user the advertisement if the mobile search request originated from the mobile carrier, otherwise the mobile advertisement is not served for the keyword.

Claims

1. A method, comprising:

receiving, at a receiver, a bid on a keyword for an advertisement, wherein the keyword is a character string;

identifying the keyword by a processor communicatively coupled to the receiver;

adding, by the processor, a universal identification of a mobile carrier to the character string, wherein there is one universal identification for the mobile carrier;

adding, by the processor, a separator to the character string, wherein the separator is between the keyword and the universal identification of the mobile carrier;

receiving, at the receiver, a search request from a mobile device via the mobile carrier, wherein the search request includes search parameters that include the keyword;

identifying the search parameters by the processor;

manipulating, by the processor, the search parameters so that the search request is associated with the mobile carrier;

matching, by the processor, the manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, and the universal identification of the mobile carrier, wherein the matching includes;

identifying the keyword, the separator, and the universal identification of the mobile carrier in the character string; and

using the separator to distinguish the keyword from the universal identification of the mobile carrier; and

transmitting, by a transmitter communicatively coupled to the processor, the advertisement via mobile carrier according to the matching of the manipulated search parameters against the character string.

2. The method of claim 1, further comprising receiving at the receiver, the advertisement.

3. The method of claim 1, wherein the adding of the separator includes concatenating the separator to the keyword.

4. The method of claim 3, wherein the adding of the universal identification of the mobile carrier includes concatenating the universal identification of the mobile carrier to the separator, subsequent to the concatenation of the separator to the keyword.

5. The method of claim 1, wherein the adding of the identification of the mobile carrier includes concatenating the universal identification of the mobile carrier to the separator.

6. The method of claim 1, further comprising:

further adding, by the processor, an attribute associated with a mobile device to the character string;

further manipulating, by the processor, the search parameters so that the search request is associated with the attribute associated with a mobile device; and

further matching, by the processor, the further manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, the universal identification of the mobile carrier, and the attribute associated with a mobile device; and

further transmitting, by the transmitter, the advertisement according to the further matching of the manipulated search parameters against the character string.

7. The method of claim 6, wherein the attribute associated with the mobile device includes a geographic location of the mobile device.

8. The method of claim 6, wherein the attribute associated with the mobile device includes an acceptable advertisement format.

9. The method of claim 1, further comprising:

further adding, by the processor, an attribute associated with a user of a mobile device to the character string, wherein the user attribute includes a demographic attribute of the user, and wherein the demographic attribute includes age of the user, gender of the user, residence of the user, or any combination thereof;

further manipulating, by the processor, the search parameters so that the search request is associated with the demographic attribute;

further matching, by the processor, the further manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, the universal identification of the mobile carrier, and the demographic attribute; and

further transmitting, by the transmitter, the advertisement according to the further matching of the manipulated search parameters against the character string.

10. An apparatus, comprising:

a receiver configured to;

receive a bid on a keyword for an advertisement, wherein the keyword is a character string; and

receive a search request from a mobile device via a mobile carrier, wherein the search request includes search parameters that include the keyword;

data processing hardware communicatively coupled to the receiver, the data processing hardware configured to;

identify the keyword;

add a separator to the character string after the keyword;

add a universal identification of the mobile carrier to the character string after the separator, wherein there is one universal identification for the mobile carrier;

identify the search parameters;

manipulate the search parameters so that the search request is associated with the mobile carrier; and

match the manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, and the universal identification of the mobile carrier, by identifying the keyword, the separator, and the universal identification of the carrier in the character string, and using the separator to distinguish the keyword from the universal identification of the carrier; and

a transmitter communicatively coupled to the data processing hardware, the transmitter configured to transmit the advertisement via mobile carrier according to the matching of the manipulated search parameters against the character string.

11. The apparatus of claim 10, wherein the receiver is further configured to receive the advertisement.

12. The apparatus of claim 10, wherein the data processing hardware is further configured to:

add an attribute associated with a mobile device to the character string;

further manipulate the search parameters so that the search request is associated with the attribute associated with a mobile device; and

further match the further manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, the universal identification of the mobile carrier, and the attribute associated with a mobile device.

13. The apparatus of claim 12, wherein the attribute associated with the mobile device includes a geographic location of the mobile device.

14. The apparatus of claim 12, wherein the attribute associated with the mobile device includes an acceptable advertisement format.

15. The apparatus of claim 10, wherein the data processing hardware is further configured to:

further add an attribute associated with a user of a mobile device to the character string, wherein the user attribute includes a demographic attribute of the user, and wherein the demographic attribute includes age of the user, gender of the user, residence of the user, or any combination thereof;

further manipulate the search parameters so that the search request is associated with the demographic attribute; and

further match the further manipulated search parameters against the character string, wherein the character string includes the keyword, the separator, the universal identification of the mobile carrier, and the demographic attribute.

16. A system stored in a non-transitory medium executable by processor circuitry, comprising:

first data processing circuitry configured to;

identify a first keyword string associated with an advertisement;

concatenate a separator to the first keyword string, resulting in a second keyword string; and

concatenate a universal identification of a mobile carrier to the second keyword string so that the separates the first keyword string and the universal identification of the mobile carrier, resulting in a third keyword string, wherein there is one universal identification for the mobile carrier;

second data processing circuitry configured to;

identify search parameters in an online search, the search parameters including at least the first keyword string and the universal identification of the mobile carrier; and

match the search parameters against the third keyword string by identifying the first keyword string, the separator, and the universal identification of the mobile carrier in the third keyword string, and using the separator to distinguish the first keyword string from the universal identification of the mobile carrier; and

third data processing circuitry configured to select the advertisement for transmission via the mobile carrier according to the matching of the search parameters against the third keyword string.

17. The system of claim 16, wherein:

the first data processing circuitry is further configured to further concatenate an attribute associated with a mobile device to the third keyword string, resulting in a fourth keyword string; and

the second data processing circuitry is further configured to;

manipulate the search parameters so that the search parameters are associated with the attribute associated with a mobile device; and

further match the manipulated search parameters against the fourth keyword string.

18. The system of claim 17, wherein the attribute associated with the mobile device includes a geographic location of the mobile device.

19. The system of claim 17, wherein the attribute associated with the mobile device includes an acceptable advertisement format.

20. The system of claim 16, wherein:

the first data processing circuitry is further configured to further concatenate a demographic attribute of a mobile device user to the third keyword string, resulting in a fourth keyword string; and

the second data processing circuitry is further configured to;

manipulate the search parameters so that the search parameters are associated with the demographic attribute; and

further match the manipulated search parameters against the fourth keyword string.