Social networking feed extensibility based on data types

• US 8,996,648 B2
• Filed: 12/01/2010
• Issued: 03/31/2015
• Est. Priority Date: 12/01/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Archambault, Anne, Dussud, Cedric, Santy, Jeremy, Steele, Ellen
• Primary Examiner(s): NGUYEN, PHUOC H
• Application Number:
  US12/958,218
• Publication Number:
  US 20120143948A1
• Time in Patent Office: 1,581 Days
• Field of Search: 709/204, 709/206, 709/210, 709/231, 709/220, 709/203, 709/217, 709/219, 379/68
• US Class Current: 709/217
• CPC Class Codes: G06F 40/211 Syntactic parsing, e.g. based on context-free grammar [CFG] or unification grammars
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Social networking feed extensibility based on data types is described. An apparatus may comprise a custom feed system that when executed by a processor is operative to customize a social networking feed for a social networking system. The custom feed system may comprise a message reception component operative to receive a message from a client device, a message analysis component operative to determine a message type of the message based on a syntax of the message, and a message display component operative to display the message with a message display style specific to the message type of the message. Other embodiments are described and claimed.

Claims

1. An apparatus, comprising:

a processor;

a custom feed system executing on the processor to customize a social networking feed for a social networking system, the custom feed system comprising;

a message reception component operative to receive a message from a client device;

a message analysis component operative to determine a message type of the message based on a syntax of the message, wherein the message type is associated with a specific message display style comprising at least one of a presentation parameter and formatting parameter, the syntax of the message comprising a custom syntax for the message type; and

a message display component operative to display the message according to the message display style associated with the message type of the message.

2. The system of claim 1, the syntax of the message comprising a keyword that represents the message type.

3. The system of claim 1, the message display style to specify an image.

4. The system of claim 1, the message display style to specify a command.

5. The system of claim 1, comprising an administration component operative to define custom message types and custom message display styles.

6. The system of claim 5, the message type of the message comprising a custom message type.

7. The system of claim 5, the syntax of the message comprising a custom keyword that represents the custom message type.

8. The system of claim 5, the message display style to specify a custom image and a custom command for the custom message type.

9. The system of claim 1, the message display component operative to display the message as a post on a blog.

10. A computer-implemented method of managing a social networking feed, comprising:

receiving a message from a client device;

defining a keyword that represents a custom message type;

determining a message type of the message based on a syntax of the message, wherein a message type is associated with a specific message display style comprising at least one of a presentation parameter and a formatting parameter, the message type comprising the custom message type and the syntax comprising the keyword;

retrieve a message display style associated with the message type; and

display the message with the message display style specific to the message type of the message.

11. The method of claim 10, the syntax of the message comprising invisible metadata that represents the message type.

12. The method of claim 10, the message display style to specify a visual rendering and one or more commands.

13. The method of claim 10, comprising defining a custom message type and a custom keyword that represents the custom message type.

14. The method of claim 13, the message type of the message comprising the custom message type and the syntax of the message comprising the custom keyword.

15. The method of claim 13, comprising specifying a custom image and a custom command for the custom message type.

16. An article of manufacture comprising a data storage memory containing instructions that when executed cause a system to:

receive a message from a client;

determine a message type of the message based on a syntax of the message, wherein a message type is associated with a specific message display style comprising at least one of a presentation parameter and a formatting parameter, the syntax of the message comprising a custom keyword that represents the message type; and

render the message with a message display style specific to the message type of the message.

17. The article of claim 16, the syntax of the message comprising a keyword that represents the message type.

18. The article of claim 16, the message comprising a message reply and the message display style for the message reply to specify a visual rendering and one or more commands.

19. The article of claim 16, further comprising instructions that when executed cause the system to define a custom message type and a custom keyword that represents the custom message type.

20. The article of claim 19, further comprising instructions that when executed cause the system to specify a custom image and a custom command for the custom message type.