Systems and method for performing machine-implemented tasks of sending substitute keyword to advertisement supplier

• US 8,997,100 B2
• Filed: 12/09/2011
• Issued: 03/31/2015
• Est. Priority Date: 10/31/2006
• Status: Active Grant

• Current Assignee: Mercury Kingdom Assets Limited
• Original Assignee: Mercury Kingdom Assets Limited
• Inventors: Sobotka, David C., Tonse, Sudhir, Zia, Aftab
• Primary Examiner(s): ZHE, MENG YAO
• Application Number:
  US13/315,361
• Publication Number:
  US 20120089627A1
• Time in Patent Office: 1,208 Days
• US Class Current: 718/100
• CPC Class Codes: G06F 16/2228 Indexing structures
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A task management system may be configured to select and/or perform one or more tasks. The task management system may be configured to create weighted groups of tasks to be performed in response to various triggering conditions. The task management system may include a value generation module, which may be configured to generate values used to select tasks from two or more of the weighted groups of tasks.

Claims

1. A computer-implemented method for selecting an advertisement for display, comprising:

receiving a keyword;

generating an index based on the keyword;

accessing, using the index, a first weighted group of tasks from a plurality of weighted groups of tasks, each task in the first weighted group of tasks associated with one or more values;

generating a number based on the keyword;

selecting a task of the first weighted group of tasks based on determining which of the one or more values includes the number;

determining, with a processor, a substitute keyword for the received keyword based on the task; and

sending the substitute keyword to an advertisement supplier.

2. The method of claim 1, wherein the keyword is received from a search engine query.

3. The method of claim 1, further comprising determining, based on the first weighted group of tasks, a plurality of substitute keywords for the received keyword.

4. The method of claim 3, further comprising sending the plurality of substitute keywords to the advertisement supplier.

5. The method of claim 1, further comprising:

receiving a plurality of keywords;

sending a first set of the plurality of keywords to the advertisement supplier; and

sending a second set of the plurality of keywords to a routing system.

6. The method of claim 5, wherein the routing system sends substitute keywords corresponding to the second set of the plurality of keywords to the advertisement supplier.

7. The method of claim 6, further comprising:

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the first set of the plurality of keywords; and

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the substitute keywords.

8. The method of claim 5, further comprising:

sending the first set of the plurality of keywords to the advertisement supplier according to a first proportion of time, and

sending the second set of the plurality of keywords to the routing system according to a second proportion of time.

9. The method of claim 8, wherein the first proportion of time and the second proportion of time are set by a user.

10. The method of claim 1, further comprising:

accessing a second weighted group of tasks;

determining, based on the second weighted group of tasks, a second substitute keyword for the received keyword; and

sending the second substitute keyword to the advertisement supplier.

11. A computer-based system comprising at least one processor and a storage medium that stores a plurality of instructions that are executable by the at least one processor to perform acts comprising:

receiving a keyword;

generating an index based on the keyword;

accessing, using the index, a first weighted group of tasks from a plurality of weighted groups of tasks, each task in the first weighted group of tasks associated with one or more values;

generating a number based on the keyword;

selecting a task of the first weighted group of tasks based on determining which of the one or more values includes the number;

determining a substitute keyword for the received keyword based on the task; and

sending the substitute keyword to an advertisement supplier.

12. The system of claim 11, wherein the keyword is received from a search engine query.

13. The system of claim 11, further comprising instructions executable by the at least one processor for determining, based on the first weighted group of tasks, a plurality of substitute keywords for the received keyword.

14. The system of claim 13, further comprising instructions executable by the at least one processor for sending the plurality of substitute keywords to the advertisement supplier.

15. The system of claim 11, further comprising instructions executable by the at least one processor for:

receiving a plurality of keywords;

sending a first set of the plurality of keywords to the advertisement supplier; and

sending a second set of the plurality of keywords to a routing system.

16. The system of claim 15, wherein the routing system sends substitute keywords corresponding to the second set of the plurality of keywords to the advertisement supplier.

17. The system of claim 16, further comprising instructions executable by the at least one processor for:

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the first set of the plurality of keywords; and

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the substitute keywords.

18. The system of claim 15, wherein the first set of the plurality of keywords is sent to the advertisement supplier according to a first proportion of time, and the second set of the plurality of keywords is sent to the routing system according to a second proportion of time.

19. The system of claim 17, wherein the first proportion of time and the second proportion of time are set by a user.

20. The system of claim 11, further comprising instructions executable by the at least one processor for:

accessing a second weighted group of tasks;

determining, based on the second weighted group of tasks, a second substitute keyword for the received keyword; and

sending the second substitute keyword to the advertisement supplier.