Advertisements for recorded content

• US 8,997,131 B1
• Filed: 07/29/2011
• Issued: 03/31/2015
• Est. Priority Date: 07/29/2011
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Velummylum, Piragash, Olson, Johanna S., Smith, Korwin J., Wood, James H., Ma, Wenlin, Emery, Christopher G.
• Primary Examiner(s): Tran, Hai V
• Application Number:
  US13/194,464
• Time in Patent Office: 1,341 Days
• Field of Search: 725/8, 725 22- 23, 725/32, 725 34- 36, 705/14.25, 705/14.4, 705/14.41, 705/14.42, 705/14.49, 705/14.51, 705/14.53, 705/14.57, 705/14.58, 705/14.66, 705/14.67, 705/14.73, 705/26.7
• US Class Current: 725/1
• CPC Class Codes: H04N 21/232 Content retrieval operation locally within server, e.g. reading video streams from disk arrays storage management G06F3/0604; details of querying and searching of video data from a database G06F16/739
• CPC Class Codes: H04N 21/233 Processing of audio elementary streams monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

Disclosed are various embodiments for providing advertisements in association with recorded media items. For example, a broadcast media item is stored in a networked storage system in association with an account of a user for later consumption. At least one marker is located in the broadcast media item that identifies a first advertisement in the broadcast media item. One of a plurality of second advertisements is selected that targets the user to replace the first advertisement. The first advertisement is replaced with the selected one of the second advertisements in the broadcast media item.

Claims

1. A non-transitory computer-readable medium embodying a program executable in a computing device, comprising:

code that provides for a networked storage system having a plurality of storage buckets for each one of a plurality of users, wherein at least one of the users causes a broadcast media item to be stored in one of the storage buckets for later consumption;

code that locates a first advertisement in the broadcast media item;

code that determines whether the first advertisement is directed to a regional audience by analyzing an audio signal associated with the first advertisement;

code that identifies a second advertisement based on a purchase history with respect to an electronic commerce system associated with the at least one of the users;

code that, responsive to the first advertisement being directed to a regional audience, replaces the first advertisement in the broadcast media item with the second advertisement;

code that associates a link with the second advertisement, the link initiating an action in the electronic commerce system with respect to an item sold through the electronic commerce system; and

code that sends the broadcast media item to a client computing device.

2. The non-transitory computer-readable medium embodying the program executable in the computing device of claim 1, wherein the program further comprises:

code that implements the action by;

associating the second advertisement with at least one user account associated with the at least one of the users; and

surfacing an item information about the item presented in the second advertisement to the at least one user through a network site presented by the electronic commerce system.

3. The non-transitory computer-readable medium of claim 1, wherein the code that determines whether the first advertisement is directed to a regional audience by analyzing the audio signal associated with the first advertisement further comprises:

code that applies a speech recognition algorithm to the audio signal to generate a text of the audio signal; and

code that analyzes the text to determine whether the first advertisement is directed to the regional audience.

4. A system, comprising:

at least one computing device providing for a networked storage system;

a broadcast media item stored in the networked storage system in association with an account of a user for later consumption;

an advertisement system executed in the at least one computing device, the advertisement system further comprising;

logic that locates a previously existing advertisement in the broadcast media item;

logic that determines whether the previously existing advertisement is directed to a regional audience by analyzing an audio signal associated with the previously existing advertisement;

logic that identifies a replacement advertisement for the previously existing advertisement based at least in part on information associated with the user;

logic that, responsive to previously existing advertisement being directed to a regional audience, replaces the previously existing advertisement in the broadcast media item with the replacement advertisement;

logic that sends the broadcast media item to a client computing device;

wherein the information associated with the user further comprises a purchase history of the user with respect to an electronic commerce system; and

wherein the replacement advertisement includes a link that initiates an action in the electronic commerce system with respect to an item sold through the electronic commerce system.

5. The system of claim 4, wherein the broadcast media item is received by the networked storage system from a client over a network, the client being configured to render the broadcast media item.

6. The system of claim 4, wherein the electronic commerce system presents a network site to conduct electronic commerce.

7. The system of claim 6, wherein the link generates and sends a request to the electronic commerce system to add the item to a shopping cart associated with the user.

8. The system of claim 6, wherein the link generates and sends a request to the electronic commerce system to add the item to a list associated with the user.

9. The system of claim 6, wherein the link generates and sends a request to the electronic commerce system to implement an automated purchase of the item by the user.

10. The system of claim 4, wherein the information associated with the user further comprises a browse history of the user with respect to an electronic commerce system.

11. The system of claim 4, wherein the logic that determines whether the previously existing advertisement is directed to a regional audience by analyzing the audio signal associated with the previously existing advertisement further comprises:

logic that applies a speech recognition algorithm to the audio signal to generate a text of the audio signal; and

logic that analyzes the text to determine whether the previously existing advertisement is directed to the regional audience.

12. A method, comprising:

storing, by a computing device, a broadcast media item in a networked storage system in association with an account of a user for later consumption;

locating, by the computing device, at least one marker in the broadcast media item that identifies a first advertisement in the broadcast media item;

determining, by the computing device, whether the first advertisement is directed to a regional audience by analyzing an audio signal associated with the first advertisement;

selecting, by the computing device, based at least in part on a purchase history of the user with respect to an electronic commerce system, one of a plurality of second advertisements that targets the user to replace the first advertisement;

including, by the computing device, a link in the one of the second advertisements that initiates an action in the electronic commerce system with respect to an item sold through the electronic commerce system; and

replacing, by the computing device, responsive to the first advertisement being directed to a regional audience, the first advertisement with one of the second advertisements in the broadcast media item.

13. The method of claim 12, further comprising sending the broadcast media item to a client computing device in response to a request for the broadcast media item.

14. The method of claim 12, wherein selecting the one of the plurality of second advertisements that targets the user further comprises:

determining a relevance of the second advertisements to the user; and

selecting the one of the second advertisements that has been determined to be relevant to the user.

15. The method of claim 14, wherein determining the relevance of the second advertisements to the user further comprises determining a relevance of the second advertisements to the user based at least on a purchase history of the user with respect to an electronic commerce system.

16. The method of claim 14, wherein determining the relevance of the second advertisements to the user further comprises determining a relevance of the second advertisements to the user based at least upon a browse history of the user with respect to an electronic commerce system.

17. The method of claim 14, wherein determining the relevance of the second advertisements to the user further comprises determining a relevance of the second advertisements to the user based at least upon a location of the user.

18. The method of claim 12, wherein the action further comprises placing the item that is presented in the one of the second advertisements in a shopping cart in the electronic commerce system.

19. The method of claim 12, wherein the action further comprises placing the item that is presented in the one of the second advertisements in a list in the electronic commerce system.

20. The method of claim 12, wherein the action further comprises:

storing a reference representing the one of the second advertisements in association with the account of the user; and

surfacing an item information about the item presented in the one of the second advertisements to the user through a network page generated by the electronic commerce system.

21. The method of claim 12, wherein determining whether the first advertisement is directed to a regional audience by analyzing the audio signal associated with the first advertisement further comprises:

applying, by the computing device, a speech recognition algorithm to the audio signal to generate a text of the audio signal; and

analyzing, by the computing device, the text to determine whether the first advertisement is directed to the regional audience.

22. The method of claim 12, wherein the broadcast media item is received by the networked storage system from a client computing device over a network.