Correlating online behavior with presumed viewing of television advertisements
First Claim
1. A method implemented (i) in connection with television programs or television channels received at a first set-top box from a television service provider and (ii) using a programmed hardware computer system controlled by an entity independent of the television service provider, the method comprising:
- (a) with the computer system, using a list of television programs within which the entity is responsible for delivering advertisements or allowed to deliver advertisements at a time specified by an ad request, automatically recording presumed viewing of a first television advertisement directed to the set-top box; and
(b) with the computer system, based on the presumed viewing of the first television advertisement via the set-top box, automatically causing an action to be taken with respect to an online user interface device that is electronically associated with the set-top box;
(c) wherein the computer system records the presumed viewing and causes the action to be taken (i) without receiving information, originating from the television service provider or from the set-top box, indicating which television program or television channel is displayed using the set-top box at the time specified by the ad request, and (ii) without receiving information, originating from the television service provider or from the set-top box, indicating whether the first television advertisement was displayed using the set-top box.
3 Assignments
0 Petitions
Accused Products
Abstract
A method implemented using a programmed hardware computer system comprises: in response to a request to deliver an advertisement received from a TVP or STB (or another entity for the STB), causing a television advertisement to be directed to the STB; storing indicia derived from that direction; and taking an action with respect to an online user interface device (such as a computer, game machine, or mobile phone) associated with the STB, which action is either (i) causing delivery to the online user interface device of an online advertisement targeted based on the presumed viewing of the television advertisement, or (ii) identifying a correlation between the presumed viewing of the television advertisement and subsequent online behavior conducted using the online user interface device that is or has been tracked.
208 Citations
33 Claims
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1. A method implemented (i) in connection with television programs or television channels received at a first set-top box from a television service provider and (ii) using a programmed hardware computer system controlled by an entity independent of the television service provider, the method comprising:
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(a) with the computer system, using a list of television programs within which the entity is responsible for delivering advertisements or allowed to deliver advertisements at a time specified by an ad request, automatically recording presumed viewing of a first television advertisement directed to the set-top box; and (b) with the computer system, based on the presumed viewing of the first television advertisement via the set-top box, automatically causing an action to be taken with respect to an online user interface device that is electronically associated with the set-top box; (c) wherein the computer system records the presumed viewing and causes the action to be taken (i) without receiving information, originating from the television service provider or from the set-top box, indicating which television program or television channel is displayed using the set-top box at the time specified by the ad request, and (ii) without receiving information, originating from the television service provider or from the set-top box, indicating whether the first television advertisement was displayed using the set-top box. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A machine comprising a hardware computer system, controlled by an entity independent of a television service provider, that is programmed to perform a method implemented in connection with television programs or television channels received at a first set-top box from the television service provider, the method comprising:
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(a) using a list of television programs within which the entity is responsible for delivering advertisements or allowed to deliver advertisements at a time specified by an ad request, automatically recording presumed viewing of a first television advertisement directed to the set-top box; and (b) based on the presumed viewing of the first television advertisement via the set-top box, automatically causing an action to be taken with respect to an online user interface device that is electronically associated with the set-top box; (c) wherein the computer system records the presumed viewing and causes the action to be taken (i) without receiving information, originating from the television service provider or from the set-top box, indicating which television program or television channel is displayed using the set-top box at the time specified by the ad request, and (ii) without receiving information, originating from the television service provider or from the set-top box, indicating whether the first television advertisement was displayed using the set-top box. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A tangible, non-transitory data storage medium comprising indicia of instructions for a programmed hardware computer system, controlled by an entity independent of a television service provider, to perform a method implemented in connection with television programs or television channels received at a first set-top box from the television service provider, the method comprising:
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(a) using a list of television programs within which the entity is responsible for delivering advertisements or allowed to deliver advertisements at a time specified by an ad request, automatically recording presumed viewing of a first television advertisement directed to the set-top box; and (b) based on the presumed viewing of the first television advertisement via the set-top box, automatically causing an action to be taken with respect to an online user interface device that is electronically associated with the set-top box; (c) wherein the computer system records the presumed viewing and causes the action to be taken (i) without receiving information, originating from the television service provider or from the set-top box, indicating which television program or television channel is displayed using the set-top box at the time specified by the ad request, and (ii) without receiving information, originating from the television service provider or from the set-top box, indicating whether the first television advertisement was displayed using the set-top box. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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Specification