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Data boundary manager for addressable advertising

  • US 8,997,143 B2
  • Filed: 04/11/2012
  • Issued: 03/31/2015
  • Est. Priority Date: 04/11/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by a programmed computer, a source signal stream comprising metadata and an advertisement space;

    extracting from the metadata, by the programmed computer, a channel identifier and information about an intended audience of interest to clients;

    identifying, by the programmed computer, a placement opportunity including an owner of the advertisement space based on the channel identifier;

    associating, by the programmed computer, the placement opportunity with a universal unique identifier, the universal unique identifier uniquely identifying the placement opportunity as a confirmed placement opportunity and uniquely identifying a starting location of the confirmed placement opportunity within the source signal stream and within an end-to-end operational system;

    purging, by the programmed computer, at least some of the extracted information about the intended audience when the owner of the advertisement space is identified as a specified network;

    transmitting, by the programmed computer, a placement request to an advertisement decision service for the confirmed placement opportunity in view of the universal unique identifier and in view of the extracted information about the intended audience remaining after purging;

    receiving, by the programmed computer, a placement response comprising an advertisement placement decision in view of the universal unique identifier and in view of the extracted information about the intended audience remaining after purging;

    inserting the placement response into the confirmed placement opportunity;

    receiving, by the programmed computer, a request for a portion of the remainder of the extracted information from a client; and

    ,providing, by the programmed computer, the portion of the extracted information about the intended audience remaining after purging to the client when the client is the specified network andnot providing, by the programmed computer, the portion of the extracted information about the intended audience remaining after purging to the client when the client is another network.

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