Web page customization based on expertise level of a user
First Claim
1. A method for a server to provide a User using a client application customized information, comprising the steps of:
- a) the server receiving a selection of information from the User, wherein the information has at least a first topic;
b) the server associating a score with a first expertise level of the User for the first topic based on User related data for the first topic;
c) the server customizing a technical level of a written content of the information based on the score of the first expertise level of the User for the first topic, wherein the customized written content does not include information about ads; and
d) the server transmitting the customized information to the client application.
4 Assignments
0 Petitions
Accused Products
Abstract
A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.
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Citations
41 Claims
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1. A method for a server to provide a User using a client application customized information, comprising the steps of:
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a) the server receiving a selection of information from the User, wherein the information has at least a first topic; b) the server associating a score with a first expertise level of the User for the first topic based on User related data for the first topic; c) the server customizing a technical level of a written content of the information based on the score of the first expertise level of the User for the first topic, wherein the customized written content does not include information about ads; and d) the server transmitting the customized information to the client application. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for customizing a Web page in a first Web site based on a User'"'"'s expertise level, comprising the steps of:
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a) the first Web site receiving a selection from the User to view the Web page, wherein the Web page has a first topic and a second topic; b) the first Web site associating a score with a first expertise level of the User for the first topic based on User related data for the first topic, wherein the User related data was gathered from a second Web site that has accessible data regarding the User; c) the first Web site designing and customizing the Web page using the score of the first expertise level of the User for the first topic; and d) the first Web site transmitting the Web page to the User. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for customizing a Web page in a Web site based on a User'"'"'s expertise level, comprising the steps of:
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a) the Web site receiving a selection from the User to view the Web page, wherein the Web page has a first topic and a second topic; b) the Web site associating a first score with a first expertise level of the User for the first topic based on User related data for the first topic and a second score with a second expertise level of the User for the second topic based on User related data for the second topic; and c) the Web site selecting a product to display for the User to purchase based on the first and the second score associated with the first and the second expertise level of the User for the first and the second topic. - View Dependent Claims (22, 23, 24, 25)
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26. A method for customizing a Web page on a Web site based on a dynamic expertise level of a User, comprising the steps of:
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a) the Web site receiving a request for a first visit to the Web site from the User to view the Web page having a topic; b) the Web site associating a score with an expertise level of the User for the topic based on a first User related data for the topic during the first visit; c) the Web site customizing and transmitting the Web page to the User based on the score associated with the expertise level of the User for the topic during the first visit; d) the Web site receiving a request for a second visit to the Web site from the User to view the Web page; e) the Web site associating a subsequent score with the expertise level of the User for the topic based on a second User related data for the topic during the second visit, wherein the second User related data comprises data gathered at the first visit and at the second visit to the Web site; and f) the Web site customizing and transmitting the Web page to the User based on the subsequent score associated with the expertise level. - View Dependent Claims (27, 28, 29, 30, 31, 32)
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33. A method for a client application to receive information from a server, comprising the steps of:
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a) the client application selecting information from the server, wherein the information has at least a first topic; b) the client application receiving the information from the server; c) the client application associating a score with a first expertise level of the User for the first topic based on User related data for the first topic, wherein the expertise level of the User for the first topic is self declared by the User; d) the client application customizing the format of the information based on the score of the first expertise level of the User for the first topic; and e) the client application displaying the customized information to the User. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41)
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Specification