Systems and methods for providing modular configurable creative units for delivery via intext advertising

• US 9,002,895 B2
• Filed: 06/29/2010
• Issued: 04/07/2015
• Est. Priority Date: 06/29/2010
• Status: Active Grant

• Current Assignee: Vibrant Media Incorporated
• Original Assignee: Vibrant Media Incorporated
• Inventors: Doig, Toby, DeMarco, Douglas, Hammond, Robert
• Primary Examiner(s): HICKS, MICHAEL J
• Application Number:
  US12/826,484
• Publication Number:
  US 20110321003A1
• Time in Patent Office: 1,743 Days
• Field of Search: None
• US Class Current: 707/793
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/904 Browsing; Visualisation therefor for navigating the web G06F16/954; browsing optimisation for the web G06F16/957
• CPC Class Codes: G06F 8/34 Graphical or visual programming
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

The present disclosure relates to systems and methods for creating, via a development tool, a unit type for display on a web page in response to a keyword on the web page. A development tool may identify a unit type template for creating a unit type. The unit type may comprise a tooltip for augmenting a keyword on a web page. A user may select, via the development tool, a media block component to add to the unit type. The user may place the media block component on a layout of the unit type. The development tool may generate script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container. The media block component may be placed in a cell and a row of the set of cells and rows. The script code may provide execution direction for rendering media of the media block component while displaying the unit type.

Claims

1. A method for creating via a development tool a unit type for display on a web page responsive to a keyword on the web page, the method comprising:

(a) identifying, via a development tool executing on a processor, a unit type template for creating a unit type, the unit type comprising a tooltip for augmenting a keyword on a web page;

(b) selecting, by a user via the development tool, a media block component to add to the unit type;

(c) placing, by the user, the media block component on a layout of the unit type; and

(d) generating, by the development tool, script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container, the media block component placed in a cell and a row of the set of cells and rows, the script code providing execution direction to a browser for (i) rendering media of the media block component while displaying the unit type, and (ii) dynamically determining, for each of a plurality of instances of the keyword located on the web page, a position of a tail of the tooltip, and a location for the tooltip to overlay an existing portion of the web page, at the time of display of the tooltip by the browser, the location of the tooltip selected from a plurality of pre-determined locations relative to a location of the instance, and selected based on a plurality of regions of the web page each assigned a weight value for prioritizing avoidance of the plurality of regions by the tooltip.

2. The method of claim 1, wherein step (a) further comprises identifying, by the user via the development tool, the unit type template comprising the tooltip with a predetermined set of design and functional elements.

3. The method of claim 1, wherein step (a) further comprises creating, by the user via the development tool, the unit type based on the unit type template selected from a plurality of unit type templates.

4. The method of claim 1, wherein step (b) further comprises selecting, by the user via the development tool, an advertisement footer component to add to the unit type.

5. The method of claim 1, wherein step (b) further comprises selecting, by the user via the development tool, the media block component comprising a component for displaying video media.

6. The method of claim 1, wherein step (c) further comprises placing, by the user via the development tool, the media block component into a cell in a design layout of the unit type.

7. The method of claim 1, wherein step (c) further comprising arranging, by the user via the development tool, a location of the media block component and one or more text block components in a design layout of the unit type.

8. The method of claim 1, wherein step (d) further comprises creating a file for the unit type, the file comprising the generated script code.

9. The method of claim 1, wherein step (d) further comprises generating the script code to define properties of the tooltip.

10. The method of claim 1, wherein step (d) further comprises generating the script code to include functions for the media block component.

11. A system for creating a unit type for display on a web page responsive to a keyword on the web page, the system comprising:

a processor executing a development tool, the development tool identifying a unit type template for creating a unit type, the unit type comprising a tooltip for augmenting a keyword on a web page;

a media block component selectable by a user via the development tool to add to the unit type;

a design layout in the development tool for placing the media block component in a location within the unit type; and

a unit type generator for generating script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container, the media block component placed in a cell and a row of the set of cells and rows, the script code providing execution direction to a browser for (i) rendering media of the media block component while displaying the unit type, and (ii) dynamically determining, for each of a plurality of instances of the keyword located on the web page, a position of a tail of the tooltip, and a location for the tooltip to overlay an existing portion of the web page, at the time of display of the tooltip by the browser, the location of the tooltip selected from a plurality of pre-determined locations relative to a location of the instance, and selected based on a plurality of regions of the web page each assigned a weight value for prioritizing avoidance of the plurality of regions by the tooltip.

12. The system of claim 11, wherein the unit type template comprises the tooltip with a predetermined set of design and functional elements.

13. The system of claim 11, wherein the development tool comprises a user interface for the user to create the unit type based on the unit type template selected from a plurality of unit type templates.

14. The system of claim 11, wherein the development tool comprises an advertisement footer component selectable by the user to add to the unit type.

15. The system of claim 11, wherein the media block component comprises a component for displaying video media.

16. The system of claim 11, wherein the development tool comprises a user interface for the user to place the media block component into a cell in the design layout of the unit type.

17. The system of claim 11, wherein the development tool comprises a user interface for the user to arrange the location of the media block component and one or more text block components in the design layout of the unit type.

18. The system of claim 11, wherein the unit type generator creates a file for the unit type, the file comprising the generated script code.

19. The system of claim 11, wherein the unit type generator generates the script code to define properties of the tooltip.

20. The system of claim 11, wherein the unit type generator generates the script code to include functions for the media block component.