System and method for displaying contextual advertisements with media

• US 9,003,288 B2
• Filed: 04/16/2013
• Issued: 04/07/2015
• Est. Priority Date: 04/06/2007
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kalaboukis, Chris, Clarke-Martin, Steven
• Primary Examiner(s): BAUTISTA, XIOMARA L
• Application Number:
  US13/864,153
• Publication Number:
  US 20130339138A1
• Time in Patent Office: 721 Days
• Field of Search: 715/716, 715/719, 715/733, 715/738, 715/764, 715/765, 715/781, 707/705, 707/805, 705/14.4, 705/14.49, 709/200, 709/201, 709/203, 709/204, 709/217, 709/219, 709/231, 725/32, 725/37, 725/40, 725/41, 725/42, 725/43, 725/47
• US Class Current: 715/716
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods have been developed for displaying contextually relevant advertisements to users as media objects are being rendered. One or more data sources with contextual information for different portions of each media object are maintained. From this contextual information, keywords may be generated and used to locate contextually-related advertisements. The advertisements are selected based on contextual information about the media object in order to match or otherwise be contextually relevant with the media content being rendered. As the subject matter of the media object changes during rendering, different advertisements related to the new context are provided that replace the prior advertisement. The advertisements are displayed in an area that could be used for other purposes when the rendering device is not rendering media objects.

Claims

1. A method, comprising:

transmitting at least a portion of a media object to a user computing device to be displayed on a display of the user computing device;

determining whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service, the advertisement to be selected based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object; and

transmitting the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.

2. The method of claim 1, wherein said determining whether to transmit the advertisement to the user computing device comprises determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service.

3. The method of claim 2, wherein said determining to refrain from transmitting the advertisement comprises determining whether the user is a subscriber to a paid media service.

4. The method of claim 1, wherein the comparison between descriptive information related to the advertisement and contextual information related to the media object comprises a comparison between descriptive information stored in an advertisement database and metadata stored in a contextual metadata database.

5. The method of claim 1, wherein the contextual information related to the media object comprises metadata and/or one or more keywords.

6. The method of claim 1, wherein the descriptive information related to the advertisement comprises one or more time tags and/or one or more keywords.

7. The method of claim 1, wherein the at least the portion of the media object comprises a first temporal segment of the media object, and wherein the advertisement comprises a first advertisement, and further comprising:

transmitting a second temporal segment of the media object to the user computing device to be displayed on the display of the user computing device; and

transmitting a second advertisement to the user computing device to be displayed on the display of the user device, the second advertisement to be selected based at least in part on a comparison between descriptive information related to the second advertisement and contextual information related to the second temporal segment of the media object, the second advertisement to be displayed at least in part concurrently with the second temporal segment of the media object.

8. An apparatus, comprising:

a network interface module to transmit at least a portion of a media object to a user computing device to be displayed on a display of the user computing device;

a processor to determine whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service, the advertisement to be selected based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object, the processor further to initiate transmission of the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.

9. The apparatus of claim 8, the processor further to determine whether to transmit the advertisement to the user computing device at least in part by determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service.

10. The apparatus of claim 9, the processor further to determine to refrain from transmitting the advertisement at least in part by determining whether the user is a subscriber to a paid media service.

11. The apparatus of claim 8, further comprising a storage device to store an advertisement database and to store a contextual metadata database, wherein the comparison between descriptive information related to the advertisement and contextual information related to the media object comprises a comparison between descriptive information stored in the advertisement database and metadata stored in the contextual metadata database.

12. The apparatus of claim 8, wherein the contextual information related to the media object comprises metadata and/or one or more keywords.

13. The apparatus of claim 8, wherein the descriptive information related to the advertisement comprises one or more time tags and/or one or more keywords.

14. The apparatus of claim 8, wherein the at least the portion of the media object comprises a first portion of the media object, and wherein the advertisement comprises a first advertisement, the processor further to:

initiate transmission of a second temporal segment of the media object to the user computing device to be displayed on the display of the user computing device; and

initiate transmission of a second advertisement to the user computing device to be displayed on the display of the user device, the processor to select the second advertisement based at least in part on a comparison between descriptive information related to the second advertisement and contextual information related to the second temporal segment of the media object, the second advertisement to be displayed at least in part concurrently with the second temporal segment of the media object.

15. An article, comprising:

a storage medium having stored thereon instructions executable by a processor of a computing device to;

initiate transmission of at least a portion of a media object to a user computing device to be displayed on a display of the user computing device;

determine whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service;

select the advertisement based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object; and

initiate transmission of the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.

16. The article of claim 15, wherein the storage medium has stored thereon further instructions executable by the processor to determine whether to transmit the advertisement to the user computing device at least in part by determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service.

17. The article of claim 16, wherein the storage medium has stored thereon further instructions executable by the processor to determine to refrain from transmitting the advertisement at least in part by determining whether the user is a subscriber to a paid media service.

18. The article of claim 15, wherein the storage medium has stored thereon further instructions executable by the processor to:

store an advertisement database in a memory; and

store a contextual metadata database in the memory, wherein the comparison between descriptive information related to the advertisement and contextual information related to the media object comprises a comparison between descriptive information stored in the advertisement database and metadata stored in the contextual metadata database.

19. The article of claim 15, wherein the contextual information related to the media object comprises metadata and/or one or more keywords.

20. The article of claim 15, wherein the descriptive information related to the advertisement comprises one or more time tags and/or one or more keywords.

21. The article of claim 15, wherein the at least the portion of the media object comprises a first portion of the media object, wherein the advertisement comprises a first advertisement, and wherein the storage medium has stored thereon further instructions executable by the processor to:

initiate transmission of a second temporal segment of the media object to the user computing device to be displayed on the display of the user computing device;

initiate transmission of a second advertisement to the user computing device to be displayed on the display of the user device; and

select the second advertisement based at least in part on a comparison between descriptive information related to the second advertisement and contextual information related to the second temporal segment of the media object, the second advertisement to be displayed at least in part concurrently with the second temporal segment of the media object.