System and method for remote device recognition at public hotspots

• US 9,003,488 B2
• Filed: 11/01/2012
• Issued: 04/07/2015
• Est. Priority Date: 06/06/2007
• Status: Active Grant

• Current Assignee: Datavalet Technologies
• Original Assignee: Datavalet Technologies
• Inventors: Spencer, Ron, Camps, Tom, Burchett, Chris, Gagne, Brad, Madge, Rob, Scobie, Ray
• Primary Examiner(s): Dada, Beemnet
• Assistant Examiner(s): BEHESHTI SHIRAZI, SAYED ARESH
• Application Number:
  US13/666,784
• Publication Number:
  US 20130167196A1
• Time in Patent Office: 887 Days
• Field of Search: 726/3, 726/4, 726/5, 726/26, 713/168, 709/227, 380/229, 380/236, 380/247, 380/270
• US Class Current: 726/3
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: H04L 2101/622 Layer-2 addresses, e.g. medium access control [MAC] addresses
• CPC Class Codes: H04L 43/10 Active monitoring, e.g. heartbeat, ping or trace-route
• CPC Class Codes: H04L 63/0876 based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
• CPC Class Codes: H04L 67/141 Setup of application sessions admission control or resource allocation in data switching networks H04L47/70
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 8/005 Discovery of network devices, e.g. terminals
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
• CPC Class Codes: H04W 8/22 Processing or transfer of terminal data, e.g. status or physical capabilities
• CPC Class Codes: H04W 84/12 WLAN [Wireless Local Area Networks]

Abstract

Described are various embodiments of a system and method in which device-identifying data can be used to uniquely recognize and optionally track and report on device activity at one or more hotspot locations by way of the creation and management of a device profile uniquely associated with such devices and stored in a network accessible knowledge base.

Claims

1. A method for recognizing a wireless device across multiple hotspot locations, the method comprising:

detecting at one of the multiple hotspot locations a wireless transmission sent by the wireless device;

extracting a unique device identifier of the detected device from said wireless transmission, said unique device identifier automatically embedded within said wireless transmission by the detected device without user input;

cross-referencing said extracted device identifier with a network accessible database of stored device profiles, each of said device profiles having a respective stored device identifier associated therewith;

recognizing the detected device upon matching said extracted device identifier with one said stored device identifier;

otherwise

automatically creating a new device profile in said database as a function of said extracted device identifier such that the device is recognized upon subsequent detection at any of said multiple hotspot locations;

automatically detecting and recognizing one or more subsequent wireless transmissions sent by the wireless device while at said one hotspot location;

characterizing a visit profile of the device as a function of said subsequent wireless transmissions, said visit profile at least characterized by or as a function of a duration value defined by a time period between a first recognized transmission and a last recognized transmission;

associating said visit profile with said device profile;

classifying said duration in accordance with two or more preset visit duration classifications;

compiling for a given hotspot location or for a designated group of said hotspot locations, and for a designated reporting time period, a number or a percentage of said recognized devices classified in accordance with at least one of said classifications over said time period; and

outputting said number, said percentage or an indicia representative thereof.

2. The method of claim 1, further comprising:

tracking the device via said device profile to recognize returning devices at a same hotspot.

3. The method of claim 2, further comprising:

automatically identifying users of said returning devices as frequent or loyal customers.

4. The method of claim 3, further comprising:

automatically offering preferential services to said frequent or loyal customers via said returning devices.

5. The method of claim 1, further comprising:

providing the device access to an available network connection at said one hotspot; and

accessing additional data distinct from said unique device identifier from said device upon said device accessing said available network; and

associating said additional data with said device profile.

6. The method of claim 5, further comprising:

accessing said additional data associated with said device profile upon subsequently recognizing said device at any of said multiple hotspots; and

tailoring user experience via the device as a function of said additional data.

7. The method of claim 1, further comprising:

identifying a location of said hotspot;

associating said location with said device profile; and

tracking at least one of usage location patterns of the device and usage by location for multiple devices via said device profiles.

8. The method of claim 1, said device identifier comprising a value indicative of an inherent characteristic of the device.

9. The method of claim 8, said inherent characteristic comprising a MAC address of the device.

10. The method of claim 1, wherein said wireless transmission comprises a scanning transmission scanning for an available network connection at said one hotspot.

11. The method of claim 10, wherein said scanning transmission comprises a probe request automatically transmitted by the device in scanning for the available network connection, and wherein said extracting comprises extracting a MAC address of the device from said probe request.

12. The method of claim 1, wherein at least some of the hotspot locations are commonly associated with a same hotspot operator, the method further comprising:

tracking the device via said device profile to recognize returning devices to any one of the commonly associated hotspots; and

identifying users of said returning devices as frequent or loyal customers to said hotspot operator.

13. The method of claim 12, further comprising:

automatically offering preferential services to said frequent or loyal customers via said returning devices.

14. The method of claim 1, further comprising:

compiling for a given hotspot location or for a designated group of said hotspot locations, and for a designated reporting time period, at least one of a number of recognized devices uniquely identified during said time period and a number of recognized devices multiply identified during said time period; and

outputting said at least one number or an indicia representative thereof.

15. The method of claim 1, further comprising:

compiling for a given hotspot location or for a designated group of said hotspot locations, and for a designated reporting time period, a number or a percentage of said recognized devices identified over said time period satisfying a preset loyalty threshold defined by a number of recognized device visits at said given hotspot location or at any one of said designated group of said hotspot locations over a preset time period; and

outputting said number, said percentage or an indicia representative thereof.

16. The method of claim 1, further comprising characterizing said visit profile as a walk-in visit upon said duration exceeding a preset threshold, and otherwise characterizing said visit profile as a walk-by.

17. The method of claim 1, wherein at least one of said subsequent wireless transmissions is sent by the device to actively engage a network connection available at said one hotspot.

18. The method of claim 17, wherein said at least one of said subsequent transmissions comprises at least one of a request for wireless access to said network connection, a request for authentication for said wireless access and a request for access to network resources via said network connection post-authentication.

19. The method of claim 17, further comprising characterizing said visit as a function of an engagement level of said recognized device during said visit.

20. The method of claim 1, further comprising:

classifying the device in accordance with two or more preset loyalty classifications defined by a number of recognized visits by the device at said given hotspot location or at any one of a designated group of said hotspot locations over a preset time period;

further compiling for said given hotspot location or for said designated group, and for said designated reporting time period, a loyalty number or a loyalty percentage of said recognized devices classified in accordance with at least one of said loyalty classifications over said reporting time period; and

outputting said loyalty number, said loyalty percentage or a loyalty indicia representative thereof.

21. The method of claim 1, further comprising:

automatically detecting a signal strength of the device;

calculating a proximity of the device as a function of said signal strength; and

further characterizing said visit profile as a function of said proximity.

22. The method of claim 1, further comprising:

automatically detecting a signal strength of the device;

calculating a proximity of the device as a function of said signal strength;

characterizing a visit profile of the device as a function of said proximity; and

associating said visit profile with said device profile.

23. The method of claim 22, wherein said characterizing as a function of said proximity comprises:

comparing said proximity with one or more proximity thresholds; and

classifying said visit profile in accordance with said proximity satisfying a given one of said one or more thresholds.

24. The method of claim 1, further comprising

wirelessly transmitting an engagement offer to the device, said engagement offer requiring user action on the device for implementation, said action resulting in enhanced communicative access to the device;

and

upon subsequently detecting the device, using said enhanced communicative access to automatically engage a user of the device without user input.

25. The method of claim 24, said action resulting in transmission of user contact information, the method further comprising:

receiving and storing said transmitted user information in association with said device profile; and

upon subsequently detecting the device, automatically communicating a message to the device via said contact information.

26. The method of claim 24, said action resulting in download of an application associated with said hotspot location, a designated group of said hotspot locations, or all said hotspot locations, to be operated on the device, the method further comprising:

associating a unique application identifier with said device profile, said unique application identifier usable in communicating directly with said application operating on the device; and

upon subsequently detecting the device, automatically communicating a message to the device via said application.

27. The method of claim 1, further comprising:

detecting at said one of the multiple hotspot locations a sent wireless transmission sent to an other wireless device by a distinct hotspot location within range of said one of the multiple hotspot locations;

extracting an other unique device identifier of the detected other device from said sent wireless transmission, said other unique device identifier automatically embedded within said sent wireless transmission without user input;

cross-referencing said extracted other device identifier with said network accessible database of stored device profiles; and

recognizing said other detected device upon matching said extracted other device identifier with one said stored device identifier;

otherwise

automatically creating a new device profile in said database as a function of said extracted other device identifier.

28. The method of claim 1, further comprising:

detecting at a passive Wi-Fi receiver location a wireless transmission sent by the device;

extracting said unique device identifier to recognize the device; and

logging a device visit at said receiver location in said device profile.

29. A system for tracking wireless devices across multiple hotspot locations, the system comprising:

a network accessible database having stored therein a plurality of device profiles each identifying a respective wireless device by a stored unique device identifier, each said stored unique device identifier indicative of an inherent characteristic of said respective device; and

a network access module, comprising one or more hardware processor, at each of said locations and configured to detect at a given location a wireless transmission sent from a given device and having embedded therein a transmitted unique device identifier inherent to said given device;

said network access module interfacing with said network accessible database to cross-reference said transmitted unique device identifier with said plurality of device profiles to identify a matching profile and thereby recognize said given device, and otherwise automatically create a new device profile based on said transmitted unique device identifier so to recognize said given device upon subsequent detection at any of said multiple hotspot locations;

said network access module further detecting and recognizing one or more subsequent wireless transmissions sent by the wireless device while at said one hotspot location;

wherein the system automatically characterizes a visit profile of the device as a function of said subsequent wireless transmissions, said visit profile at least characterized by or as a function of a duration value defined by a time period between a first recognized transmission and a last recognized transmission;

associates said visit profile with said device profile in said network accessible database;

classifies said duration in accordance with two or more preset visit duration classifications;

compiles for a given hotspot location or for a designated group of said hotspot locations, and for a designated reporting time period, a number or a percentage of said recognized devices classified in accordance with at least one of said classifications over said time period; and

outputs said number, said percentage or an indicia representative thereof.

30. The system of claim 29, wherein said network access module comprises a gateway configured to intercept said wireless transmission and redirect same to a network accessible processor programmed to extract said transmitted identifier and cross-reference same with said device profiles.

31. The system of claim 29, wherein a time and said given location are associated with said matching profile to automatically identify returning devices at said given location.

32. The system of claim 31, further comprising a service access module configured to offer preferential services to returning devices via said network access module.

33. The system of claim 29, wherein said inherent characteristic comprises a MAC address.

34. The system of claim 29, wherein said wireless transmission comprises a probe request automatically transmitted by said given device in scanning for an available network connection and having embedded therein said inherent characteristic, said inherent characteristic being a MAC address of said given device.

35. The system of claim 29, further comprising a packet listener interfacing with said network access module and said database to extract said transmitted identifier for cross-referencing with said device profiles.

36. A method for automatically characterizing a device visit at a Wi-Fi location, comprising:

detecting a first wireless transmission sent by a wireless device;

extracting a unique device identifier of the detected device from said wireless transmission, said unique device identifier automatically embedded within said wireless transmission by the detected device without user input;

creating a device visit profile and associating said extracted unique device identifier therewith;

recording a timestamp of said first wireless transmission in said device visit profile;

automatically identifying one or more subsequent wireless transmissions sent by said wireless device while at the Wi-Fi location by way of identifying data associated with each of said subsequent transmissions;

recording a timestamp of each of said subsequent transmissions in said device visit profile; and

characterizing said device visit profile at least as a function of a duration value defined by said recorded timestamp of said first transmission and a recorded timestamp of a last of said subsequent transmissions;

classifying said duration in accordance with two or more preset visit duration classifications;

compiling for a designated reporting time period a number or a percentage of said visit profiles classified in accordance with at least one of said classifications over said time period; and

outputting said number, said percentage or an indicia representative thereof.

37. The method of claim 36, further comprising characterizing said visit profile as a walk-in visit upon said duration exceeding a preset threshold, and otherwise characterizing said visit profile as a walk-by.

38. The method of claim 36, wherein said Wi-Fi location comprises a hotspot location, and wherein at least one of said subsequent wireless transmissions is sent by said device to actively engage a network connection available at the hotspot location.

39. The method of claim 38, wherein said at least one of said subsequent transmissions comprises at least one of a request for wireless access to said network connection, a request for authentication for said wireless access and a request for access to network resources via said network connection post-authentication.

40. The method of claim 39, further comprising characterizing said visit as a function of an engagement level of said recognized device during said visit.

41. The method of claim 36, further comprising:

cross-referencing said extracted device identifier with a network accessible database of stored device profiles, each of said device profiles having a respective stored device identifier associated therewith;

recognizing the detected device upon matching said extracted device identifier with one said stored device identifier; and

associating said visit profile with said device profile.

42. The method of claim 36, wherein said first transmission comprises a probe request transmitted by the device upon scanning for an available network connection at the Wi-Fi location, and wherein said device identifier comprises a MAC address of the device automatically embedded within said probe request.

43. The method of claim 36, further comprising:

automatically detecting a signal strength of the device;

calculating a proximity of the device as a function of said signal strength; and

further characterizing said visit profile as a function of said proximity.

44. The method of claim 43, wherein said characterizing as a function of said proximity comprises:

comparing said proximity with one or more proximity thresholds; and

classifying said visit profile in accordance with said proximity satisfying a given one of said one or more thresholds.

45. A method for recognizing a wireless device across multiple Wi-Fi locations, the method comprising:

detecting at one of the multiple Wi-Fi locations a wireless transmission sent by the wireless device;

extracting a unique device identifier of the detected device from said wireless transmission, said unique device identifier automatically embedded within said wireless transmission by the detected device without user input;

cross-referencing said extracted device identifier with a network accessible database of stored device profiles, each of said device profiles having a respective stored device identifier associated therewith;

recognizing the detected device upon matching said extracted device identifier with one said stored device identifier;

associating with said device profile of said recognized device said one of the multiple Wi-Fi locations;

centrally compiling from said stored device profiles, visit data for each of said multiple Wi-Fi locations;

detecting one or more subsequent wireless transmissions sent by said wireless device while at the one of the multiple Wi-Fi locations;

creating a visit profile for said recognised device at said one of multiple locations, said visit profile at least characterized by or as a function of a duration value defined by a time period between a first recognized transmission and a last recognized transmission;

classifying said duration in accordance with two or more preset visit duration classifications;

compiling for a given Wi-Fi location or for a designated group of the multiple Wi-Fi locations, and for a designated reporting time period, a number or a percentage of said recognized devices classified in accordance with at least one of said classifications over said time period; and

outputting said number, said percentage or an indicia representative thereof.