Method and system for rendering content on the exterior of a vehicle

• US 9,007,193 B2
• Filed: 05/26/2011
• Issued: 04/14/2015
• Est. Priority Date: 05/27/2010
• Status: Expired due to Fees

• Current Assignee: ReviverMx, Inc.
• Original Assignee: ReviverMx, Inc.
• Inventors: Boston, Neville, Jordan, Michael
• Primary Examiner(s): MULLEN, THOMAS J
• Application Number:
  US13/117,093
• Publication Number:
  US 20110291822A1
• Time in Patent Office: 1,419 Days
• Field of Search: 340/425.5, 340/468, 340/905, 340/463, 340/466, 340/691.6, 340/815.4, 705 1462- 1464
• US Class Current: 340/425.5
• CPC Class Codes: B60Q 1/50 for indicating other intentions or conditions, e.g. request for waiting or overtaking
• CPC Class Codes: B60Q 1/5035 electronic displays
• CPC Class Codes: B60Q 1/509 specific to unauthorised use, e.g. for indicating stolen vehicles or infringements of traffic rules
• CPC Class Codes: B60Q 1/543 for indicating other states or conditions of the vehicle indicating taxis' state of hire or fare G07B13/045
• CPC Class Codes: G08G 1/017 identifying vehicles G08G1/015, G08G1/054 take precedence
• CPC Class Codes: G08G 1/052 with provision for determining speed or overspeed speed measuring in general G01P
• CPC Class Codes: G09F 21/04 by land vehicles

Abstract

One embodiment induces a display system for use on the exterior of a vehicle having a display, a vehicle speed sensor, a trigger device, and a processor coupled to the speed sensor and the trigger device. The trigger device is configured to identify a trigger event. The processor is configured to implement one of three operational modes of the display system based on the speed and state of the vehicle: a first operational mode when no trigger event is identified, the vehicle is on, and the vehicle is at a first speed; a second operational mode when no trigger event is identified and the vehicle is at a second speed different than the first speed; and a third operational mode when the trigger event is identified. The processor is further configured to render content on the display based upon the operational mode.

Claims

1. A method of rendering content on the exterior of a vehicle, the vehicle having an on state and an off state, the method comprising the steps of:

providing a display configured to mount on the exterior of the vehicle;

rendering a first content on the display when the vehicle is on and at a first speed;

rendering a second content on the display when the vehicle is on and at a second speed, wherein the second speed is different than the first speed;

monitoring for a trigger event and rendering a third content on the display when the trigger event is identified;

arranging the display on the front exterior of the vehicle; and

horizontally mirroring content rendered on the display.

2. The method of claim 1, further comprising the steps of:

monitoring the state of the vehicle;

reducing the power consumption level of the display when the vehicle transitions from the on state to the off state; and

modifying content rendered on the display when the vehicle transitions from the on state to the off state.

3. The method of claim 1, further comprising the step of modifying content rendered on the display based upon the location of the vehicle.

4. The method of claim 1, further comprising the step of identifying the trigger event when the vehicle is substantially proximal to a particular location.

5. The method of claim 1, further comprising the step of storing data regarding the rendering of the first content and the second content.

6. The method of claim 5, wherein storing data comprises storing the amount of time that the first content and the second content are displayed.

7. The method of claim 1, wherein the first content is an advertisement.

8. The method of claim 1, further comprising the steps of:

receiving an input from a user; and

modifying content rendered on the display based upon the input.

9. The method of claim 8, wherein the user input is identified as the trigger event.

10. The method of claim 1, further comprising the steps of:

receiving a signal; and

identifying the signal as the trigger event.

11. The method of claim 10, wherein the signal is generated substantially remote from the vehicle.

12. The method of claim 10, wherein the signal is only identified as the trigger event when the vehicle is parked.

13. The method of claim 1, wherein the trigger event is identified when the vehicle is above a particular speed.

14. A method of rendering content on the exterior of a vehicle, the vehicle having an on state and an off state, the method comprising:

providing a display configured to mount on the front exterior of the vehicle;

rendering a first content on the display when the vehicle is on and at a first speed;

rendering a second content on the display when the vehicle is on and at a second speed, wherein the second speed is different than the first speed;

monitoring for a trigger event;

rendering a third content on the display when the trigger event is identified; and

horizontally mirroring content rendered on the display.