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Method and system for compiling a consumer-based electronic database, searchable according to individual internet user-defined micro-demographics

  • US 9,009,063 B1
  • Filed: 06/01/2010
  • Issued: 04/14/2015
  • Est. Priority Date: 01/07/2000
  • Status: Expired due to Fees
First Claim
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1. A method, comprising:

  • accessing, by a processor, a database that includes;

    electronic user information representing trait, preference and/or user name associated with each of a plurality of respective users; and

    electronic advertiser information representing at least one branded good and/or service, and representing advertiser targeting criteria associated with each of a plurality of respective advertising entities;

    providing, via a communication device that is operatively connected to the processor, to a first user computing device associated with a first user, a prompt to provide preference information related to a brand;

    receiving, via the communication device from the first user computing device, a response to the prompt;

    processing, by the processor, the response to the prompt to associate the first user with a first group of users at least in part in relation to a preference associated with a brand;

    receiving, by the processor from a second user who is not a member of the first group, a request for information associated with an other user;

    processing, by the processor, the request for information to associate the second user with a second group of users,wherein at least one user is a member of the first group and is not a member of the second group, at least one user is a member of the second group and is not a member of the first group, and at least one user is a member of both the first and second groups;

    selecting, by the processor and in accordance with at least some of the user information associated with a user who is a member of both groups and further in accordance with at least some of the advertiser targeting criteria, electronic advertiser information associated with the brand;

    generating, by the processor, an electronic advertisement that includes at least a user name of the user who is a member of both groups and that includes the brand preference associated with the first group of users; and

    transmitting, via the communication device by the processor to the second user computing device, the electronic advertisement.

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